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I think the primary factor that led to Bluesky fumbling becoming the next Twitter was pandering to early Twitter nostalgia. There's a very vocal minority who want a return to the chronological timeline based algorithm-free self-curated experience of the 2010s internet. 🧵 1/5

The problem is, everyone moved on. Social media is driven by algorithms now, and that's what the overwhelming majority of users are used to and expect. So even if you build the perfect 1:1 clone of early Twitter, it just fails every time. At the time that was all there was, so people enjoyed it. 2/5

It's not really an issue of personal preference, either. When you prioritize chronological feed, that impacts new user's ability to find content they like, and creator's ability to get reach. The only people who benefit are the early adopters who built huge networks and reach. 4/5

I'm not clear on how feed ordering preference is not a ... Personal preference. Sure, maybe there should be better UX over feed ordering choice, but it seems to fundamentally be a personal preference, no?

Because social media experience doesn't exist in a vacuum. How users use the platform affects the experience as a whole. If people use chronological feed, it's easy to inadvertently saturate their feed by posting too much, whereas on an algorithm driven platform, that is very unlikely.

I'm not really surprised that the active user count is in consistent decline and the only growth comes from random Twitter exoduses. But I am somewhat surprised by just how many people I follow have left within the last year. I'm also not joking when I say even LinkedIn has a better UX. 5/5