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JPEG XL has arrived on the web, but how does it stack up against AVIF? jakearchibald.com/2026/jpeg-xl...

I'm so confused this is the opposite of everything we were hearing about JPEG-XL on recent years, like at the time when Google canned it over a patent spat with Microsoft is everything here outdated? jpegxl.info what happened? did AVIF suddenly go way beyond it's initial benchmarks? 🤷‍♂️

I've been calling out misinformation on JPEG XL for years. Google didn't can it. They've been actively funding it. Many of the most active contributors to JPEG XL work at Google. The "Google is trying to silence JPEG XL" thing was pure conspiracy theory.

really? but I saw the issue where Chromium maintainers removed it and closed it I don't remember the reason that was given, but I distinctly remember it being obviously bs and then the patent that both Google and Microsoft tried to snatch up you think that was all bs? 🤔

It was never released in Chrome. It was behind a flag, and getting stuff behind a flag in Chrome is a low bar. They looked at it, and decided it wasn't really worth it, so they didn't take the experiment further. Is that bs?

I think most web devs were successfully played.

I wish more folks actually tried it for themselves.

oh yes, here it was issues.chromium.org/issues/40168... "not enough interest from the ecosystem" heh, I'm pretty sure the thread had 1000+ comments, and there were tons of posts, videos and articles about at the time, but yeah

Right, but threads can be noisy from a small number of people. The XSLT threads are like that, but when it came to Interop ranking, no one was interested. Single threads are easy to game. But, with JXL, web developers at large were gamed. It's kinda fascinating.

tbh that just sounds like a different conspiracy theory 😌 I think JPEG-XL was really good at one time and the hype was real - I don't think they needed to game anyone?