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I briefly subscribed to unherd a few years back, figuring that reading a bit of longform would be informative. Yet about half the articles were just like this one. Wordy, contrarian sophistry, stupid beyond belief. So the subscription didn’t last long.

I think the original sin here is to brand your publication as having a contrarian edge. Sure, truth can sometimes be contrarian. But contrarianism, by itself, is just a soap box for tin foil hats speaking, however eloquently, to an audience of tin foil hats.

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Everybody gets their shot of “I’m so clever” dopamine, and the speaker gets some money on top. And everyone will leave a little bit dumber.