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WIRED
@wired.com

When the Brooklyn band Geese shot to the heights of rock and roll fame at the end of 2025 (seemingly out of nowhere), it was labeled an “industry plant” by those who questioned its sudden ubiquity—and the increased chatter across social media. Maybe it was. www.wired.com/story/geese-...

wired.comThe Fanfare Around the Band Geese Actually Was a PsyopThe Brooklyn band Geese was labeled an “industry plant” by those who questioned its sudden ubiquity. Maybe it was.

12 reposts57 likes

Midatlantica
@midatlantica.com

So? Every artist advertises their stuff. “Gaming the algorithm” is so common that all the major platforms now allow to pay directly for distribution. Everyone with any ambition markets their stuff, but the work doesn’t always withstand scrutiny. People heard Geese and a lot liked them

BD
@bend5.bsky.social

A confused journalist learned how music marketing works, quick everyone stop listening to this band you like

Twenty Thousand Thorns
@20000thorns.bsky.social

Wired has been great but this headline feels a little bit like somebody's judging a musician for being part of the music industry. To quote Tool circa 1997: "I sold my soul to make a record, dipshit. And then you bought one."

WIRED
@wired.com

Chaotic Good creates networks of social media pages and uses them to drive music into recommendation algorithms. These ginned-up interactions push the songs and the discussion about them higher up a platform’s algorithmic rankings. www.wired.com/story/geese-...