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When the Brooklyn band Geese shot to the heights of rock and roll fame at the end of 2025 (seemingly out of nowhere), it was labeled an “industry plant” by those who questioned its sudden ubiquity—and the increased chatter across social media. Maybe it was. www.wired.com/story/geese-...

Chaotic Good creates networks of social media pages and uses them to drive music into recommendation algorithms. These ginned-up interactions push the songs and the discussion about them higher up a platform’s algorithmic rankings. www.wired.com/story/geese-...

In an era when platforms like TikTok and YouTube are increasingly important for music discovery, campaigns like those Chaotic Good creates can be powerful—but fans aren’t often aware they’re happening. Read the full story: www.wired.com/story/geese-...

“Networks of social media pages” sounds suspiciously similar to “bot farms”