Post

When the Brooklyn band Geese shot to the heights of rock and roll fame at the end of 2025 (seemingly out of nowhere), it was labeled an “industry plant” by those who questioned its sudden ubiquity—and the increased chatter across social media. Maybe it was. www.wired.com/story/geese-...

The cofounder of a digital marketing company called Chaotic Good Projects has confirmed to WIRED that his company engineered marketing campaigns for both Geese and its frontman Cameron Winter. www.wired.com/story/geese-...

Chaotic Good creates networks of social media pages and uses them to drive music into recommendation algorithms. These ginned-up interactions push the songs and the discussion about them higher up a platform’s algorithmic rankings. www.wired.com/story/geese-...

“Networks of social media pages” sounds suspiciously similar to “bot farms”