For those that don't know, Michelin (the tire company) made travel guides to encourage people to drive (and get new tires) and those guides gave us the Michelin stars.
(For those who need alt-text to parse images, the missing key detail is that in panel 3 as the characters leave to board their respective flights, they have (most likely unwittingly) swapped briefcases.)
Title text: "Although it was a setback for physics, I'm glad the particle naming rights issue led to the cancelation of Pizza Hut's Superconducting Super Collider in the early 90s, so the Double Stuffed Extra Cheese Topping Quark ended up just being named 'top quark.'"