Anat Shenker-Osorio

Anat Shenker-Osorio

@anatosaurus.bsky.social

Host of Words to Win By, a podcast about progressive wins around the world and how we achieved them. https://wordstowinby-pod.com/ Researcher, message maker, campaign strategist to progressive and Democratic causes here and abroad.

32.4K followers527 following4.3K posts

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New around here, hi! For those who'd like a big old dose of "yes we can" energy, please check out Words to Win By where every episode details a campaign we've won somewhere and delves into the research, messaging & strategies used to do it. wordstowinby-pod.com

wordstowinby-pod.comWords to Win ByWords to Win By, formerly Brave New Words, takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narr...

Defeating the global incumbency curse when people have every reason to be furious at the status quo is hard. And it requires making clear who, exactly, is behind our woes and that you will fight with all your might for working people.

okpoke.bsky.social@okpoke.bsky.social

Lula Goes HARD

So much to say about Brazil, not least of which is the role that Erika Hilton, a Black trans leader and most voted woman politician in Brazil, played in mobilizing folks for Lula. She was behind the critical, concrete, economic promise of shorter work-week. theprint.in/feature/erik...

theprint.inWho is Erika Hilton? Black trans politician was one of Lula’s loudest campaignersErika Hilton’s electoral triumph comes amid a hostile environment. Brazil has the highest number of reported murders of transgender people in the world, with 80 recorded in 2025.
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What appears to have changed from round 1 to 2 is increased participation, given compulsory voting over 18, that likely means outsized role 16-18 year olds (who can but aren't obligated to vote) played. Did a podcast on mobilizing this cohort in 2022 election: wordstowinby-pod.com/speak-yourse...

wordstowinby-pod.comSpeak Yourself: Mobilizing Youth to Win Brazil's 2022 Election - Words to Win ByIn 2022, Brazilians faced a match-up between far-right incumbent, Jair Bolsonaro, aka ‘Trump of the Tropics’, and progressive Lula Inácio da Silva. Despite polling portending a Lula first round sweep,...

Back to Hilton, this is all the MORE remarkable because unlike in most places where (im)migrants are go-to scapegoat (see US, UK, EU, Australia, Chile, Argentina...) the Bolsonaros (dad & son) really put their hate peddling into "gender ideology."

So much to say about Brazil, not least of which is the role that Erika Hilton, a Black trans leader and most voted woman politician in Brazil, played in mobilizing folks for Lula. She was behind the critical, concrete, economic promise of shorter work-week. theprint.in/feature/erik...

theprint.inWho is Erika Hilton? Black trans politician was one of Lula’s loudest campaignersErika Hilton’s electoral triumph comes amid a hostile environment. Brazil has the highest number of reported murders of transgender people in the world, with 80 recorded in 2025.
View full thread

So much to say about Brazil, not least of which is the role that Erika Hilton, a Black trans leader and most voted woman politician in Brazil, played in mobilizing folks for Lula. She was behind the critical, concrete, economic promise of shorter work-week. theprint.in/feature/erik...

theprint.inWho is Erika Hilton? Black trans politician was one of Lula’s loudest campaignersErika Hilton’s electoral triumph comes amid a hostile environment. Brazil has the highest number of reported murders of transgender people in the world, with 80 recorded in 2025.

Fully aware motivated cognition is a helluva drug but...as far as following the precepts of what I call Magnetism (if you want people to come to your cause, be attractive): 1. Engaging the base is HOW you convert the conflicted - see "Lula's Army" recruited on WhatsApp & taught what to repeat

What you fight, you feed. The right is very intentional about the vile they spread. They lie not to be believed but rather to be repeated. Congrats Brazil - may this and Serbia be a portent.

Rafa Sales Ross@rafiews.com

I’m not a political journalist, so was gladly surprised at the community I found here last night. To Americans anxious about the upcoming elections, a key thing we learned in Brazil that might help you: DO NOT engage with the far-right online. Don’t share rage bait. Amplify your people. Ignore them.

Competent lifeguard yells "walk!" If you yell "don't run" at kids, they'll run. Either out of defiance or cause you literally yelled "run." Tell people what you want them to believe & DO and stop telling people what you don't want them to do. Toward that end: www.oflavioperdeu.com/flavio-lost

oflavioperdeu.comFLÁVIO LOST — O FLÁVIO PERDEU | Manual para salvar o Brasil do caos bolsonarista... de novo.A quick guide to save Brazil from Bolsonarist chaos… again.

The important thing about the growing "Republicans are losing" headlines and polls is that it sets expectations for this to be so, which measurably impacts the regime's ability to sway folks susceptible to their lies about the election.

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High potential voters are very low info (with small sliver being deliberate "both sides suck" abstainers who may be paying attn). And what moves them is when "everyone is doing it" - meaning voting - and talking about it. The abstainers jump in if hatred of status quo outweighs cynicism.

The reason why GA Republicans wouldn't "find" 11K+ votes in 2020 wasn't conscience. It was cause handing over GA still wouldn't have given Trump the White House & protection for their treason. Thus, we have to ensure wins too big & many to make any cheating not worth trying.

The important thing about the growing "Republicans are losing" headlines and polls is that it sets expectations for this to be so, which measurably impacts the regime's ability to sway folks susceptible to their lies about the election.

Also, for all the understandable "people will grow complacent" fears, what evidence shows is that people like to be on the winning team and high potential (don't call 'em low propensity) voters are swayed by FOMO - election being salient in their social circles.

All of reactionary centrism boils down to "Don't Make the Argument." anatosaurus.substack.com/p/dont-make-...

anatosaurus.substack.comDon't Make the ArgumentThe battle cry of the reactionary centrist, or how we helped usher in authoritarianism
Jake Grumbach@jakemgrumbach.bsky.social

A helpfully clear exchange here Hasan: "So your argument is that [Minnesota ICE protesters] should stay at home because immigration is a salient issue for Donald Trump. Opposing ICE is only going to help Trump. Wait until we win the election in 2028." Yglesias: "Yes that is what I would have said"

"You gotta win" logic would require that, upon doing so, Dems actually enact the demands they claim ought not be made in election season (in a country that's forever in election season). Name a time this has happened?

"You know how social media is." Look what we made him do.

Mehdi Hasan@mehdirhasan.bsky.social

"What do you want me to say? You got me." - @mattyglesias.bsky.social From an exchange on Hasan Piker from my new Zeteo interview with the top centrist pundit Matthew Yglesias - on the left, Michigan, Gaza, immigration, polls, electability, and more: zeteo.com/p/matt-ygles...

The most immediate thing Alaskans, and Americans across states, can do is make this shit TOO BIG TO RIG. We can't just vote, we gotta do a full scale Revenge of the Voters Republican Repudiation, a Red Wipeout.

Channel your anxiety into voter engagement - both people in your circle and strangers that orgs can help you reach: Indivisible, Seed the Vote, Swing Left - and state-based grassroots orgs all doing high potential (don't call 'em 'low propensity') voter outreach.

These are unserious people who nonetheless pose very serious dangers. And yes, they lose, they lie, they lash out - this time preemptively anticipating the loss. No grand plan but also a penchant for violence.

Nicholas Grossman@nicholasgrossman.bsky.social

The reason we keep hearing about desperate schemes to boost Republican chances in the midterms—Announce we're buying Russian diesel! Sue to preemptively reject a Democratic victory in Alaska!—is because they don't have a secret plan that will overturn a midterm loss, not because they do.

Anat Shenker-Osorio reposted

References attacks WITHOUT REPEATING CHARGES? This is how you pushback at lies without giving oppo air. Ascribes MOTIVATION, tells us not just what but why Elon is at it? This is how you make your counter claim credible. Uses POISON PARASITE DEFENSE? This is how you get further bang for ad buck.

Team Talarico@teamtalaricohq.bsky.social

NEW AD: Have you seen these anti-Talarico attack ads? Elon Musk paid for nearly all of them. The world's first trillionaire knows if he drags the most corrupt politician in Texas across the finish line, Ken Paxton will owe him everything. Elon Musk: Texas is not for sale.

Wait till she finds out about Arabic numerals. Exhibit number I have lost track why "colorblind" approach cannot work when the entire authoritarian strategy is stoking fear/hate/division based on race/background/religion. If you leave this unchecked, voters only hear the hate story.

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References attacks WITHOUT REPEATING CHARGES? This is how you pushback at lies without giving oppo air. Ascribes MOTIVATION, tells us not just what but why Elon is at it? This is how you make your counter claim credible. Uses POISON PARASITE DEFENSE? This is how you get further bang for ad buck.

Team Talarico@teamtalaricohq.bsky.social

NEW AD: Have you seen these anti-Talarico attack ads? Elon Musk paid for nearly all of them. The world's first trillionaire knows if he drags the most corrupt politician in Texas across the finish line, Ken Paxton will owe him everything. Elon Musk: Texas is not for sale.

It is a high level move where you still avoid negation (aka repeating oppo claims) but call to mind their claims (e.g. Marlboro cowboys image) only to insert - like a parasite into host - your debunking. The aim is for your counter to be what comes to mind when folks see oppo ad.

America has always been an argument between a wealthy few, who rule over, enslave, exclude & exploit others & a "we the people" who have dreamed, died, struck & protested to make the promise of "liberty & justice" be for all, no exceptions. The many can take on the money when we unite.

Aaron Rupar@atrupar.com

El-Sayed: "People like Vance think America is too small for some of us. I think America is big enough. America has been big enough include people whose families came, were here before anybody else showed up, or who were brought here despite themselves. His view of America is small -- small like him"

Most people make a living by making things and Musk takes that living by making things up.

The Editorial Board@editorialboard.bsky.social

"Almost none of his net worth is held in cash. Nearly all of it is **unrealized equity** in companies he still runs, and he draws no salary. His wealth is not money he extracted and stored. It is the market’s estimate of promises he hasn’t yet kept." fortune.com/2026/06/23/e...

One time, on beach in Monterrey, our son got trapped in convo. He said the man was explaining how the tides were being systematically controlled & altered by the gov't. And my son told the man he was surprised that he credited the gov't with the ability to carry that out & keep it secret.

“CBP is continually evaluating new technologies, especially those that enhance operational effectiveness and strengthen mission capabilities,” a Customs and Border Protection spokesperson said in a statement to CNN. Even Orwell couldn't have scripted that.

Old enough to remember when "grab 'em by the pussy" seemed like nail in campaign coffin. I can no longer recall all the horrific breaches since across MAGA-verse. Hopefully, this sinks him but it still helps move window of what's deemed allowable. How is this allowed to air?

The Downballot@the-downballot.com

Vivek Ramaswamy has not only confirmed the commercial with Amy Acton's estranged mother was made by his campaign, Axios also reports he's now spending $4 million to air it.

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4 million dollars, even for this fucker, is real money. He genuinely believes that it's well spent toward some end - whether that's winning or just making more headway in how we can hurt women in public.

Old enough to remember when "grab 'em by the pussy" seemed like nail in campaign coffin. I can no longer recall all the horrific breaches since across MAGA-verse. Hopefully, this sinks him but it still helps move window of what's deemed allowable. How is this allowed to air?

The Downballot@the-downballot.com

Vivek Ramaswamy has not only confirmed the commercial with Amy Acton's estranged mother was made by his campaign, Axios also reports he's now spending $4 million to air it.

Folks are rightly upset with Rama-swarmy & his crew but it takes more than them to create & put out this ad. Someone does production, edits, films. Someone approves. And no one in this chain at any point said no. Just like no one in Cornell frat, just like no one surrounding Epstein, just like

Being an evil fucker is a feature not a bug. And we would do well to point this out all of the time.

The Downballot@the-downballot.com

Vivek Ramaswamy has not only confirmed the commercial with Amy Acton's estranged mother was made by his campaign, Axios also reports he's now spending $4 million to air it.

Once again, silence or capitulation on anti-trans (& all scapegoating) attacks doesn't work. WY company sending teens in TX texts & mailers claiming to be from TX trans rights org to scare their parents that rumors of indoctrination are real. www.texastribune.org/2026/10/14/t...

texastribune.orgTexas trans rights group says it didn’t send disputed textsThe Transgender Education Network of Texas sent a cease and desist letter to messaging companies demanding an end to the text campaign.
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Once again, silence or capitulation on anti-trans (& all scapegoating) attacks doesn't work. WY company sending teens in TX texts & mailers claiming to be from TX trans rights org to scare their parents that rumors of indoctrination are real. www.texastribune.org/2026/10/14/t...

texastribune.orgTexas trans rights group says it didn’t send disputed textsThe Transgender Education Network of Texas sent a cease and desist letter to messaging companies demanding an end to the text campaign.

You can't "affordability" only your way out of authoritarianism because politics isn't solitaire. The dictators are always stooping to new lows to spread fear/hatred/division & they own the channels of communication.

If you are not charging hard against the Pedophilia Party aka MAGA Murder Regime, calling out how they want us to shame & blame anyone they deem "other" while peddling lies & pilfering our wallets & standing up for all people's rights to live free, you are letting their lies go unchecked.