Andrew Askins

Andrew Askins

@andrewaskins.com

Working on @metamonster.ai and Shipletter Work -> SEO, marketing, product Free time -> Hiking, learning Spanish, travel, food ๐Ÿ“ http://andrewaskins.com ๐ŸŽ™๏ธ https://smalleffortspod.com ๐Ÿฆ https://discoshrimp.lol ๐Ÿ’Œ https://shipletter.ai/

3K followers407 following355 posts

Pinned

Just hit 2k followers, so thought I'd re-introduce myself! ๐Ÿฅณ If we don't know each other yet, please hit reply and do the same! Bonus points for a picture of your pet. I'm Andrew! I'm currently working on getting @metamonster.ai off the ground. I also do product and design consulting for clients.

We've made some big improvements to the MetaMonster crawling and onboarding experiences over the last month! You no longer have to wait for a crawl to finish to start queuing up your first workflows. This makes the overall experience of getting started with a new project WAY faster. Next up:

- More guidance and education on your first run - Easily test workflows on a small subset of pages so you don't burn through your credits - Add workflows to a queue so you don't have to wait on one to finish to queue up the next

- MetaMonster will automatically identify topics, keywords, and page categories -> which unlocks internal linking and more advanced workflows - Improved integrations so you can deploy all of your updates in one click!

I tried to write about this as soon as it happened. But everything was too fresh, and the drafts I wrote weren't coming across the way I wanted them to. So I've let it sit and percolate in the back of my head for the last 2.5 years, and last week I sat down to take another crack at it.

View full thread

Maybe it's weighting a certain word heavily, or associating it with something you didn't consider. (at least I think that's what's happening) The new UI makes it easy to generate this at the same time as the output from your prompt inline, and then review them at scale.

That's another key to prompt engineering: LLMs are probabilistic, so you need to test prompts across a decent-sized dataset to get a real understanding of how well they work.

While LLMs aren't really thinking, this can help you understand how its model may have "interpreted" your instructions and at the very least give you ideas for what to tweak to get the output closer to what you're looking for.

Pretty cool: - I crawled our site - Told the AI to analyze my page titles and generate an engagement score from 1-10 - Filter to < 5 - Generated optimized titles - Had the AI score the optimized version and provide a justification

The MetaMonster WordPress plugin is live! You can now: - Crawl your site to find missing metadata - Generate optimized titles and descriptions w/ 1 click - Publish directly to WordPress That's 3-5 clicks to update titles and descriptions for every page on your site. wordpress.org/plugins/meta...

wordpress.orgMetaMonster SEO โ€“ AI-Powered Metadata OptimizationFix missing metadata in minutes instead of months. MetaMonster's WordPress plugin helps you generate and manage SEO-optimized page titles and met โ€ฆ

Under the hood, we store HTML and markdown of your page content for every page that we crawl. We use the markdown in our prompts so that the AI has your page context when generating titles and meta descriptions.

I think I may have taken the "bootstrappers need to charge more" advice a little too seriously and overpriced the MetaMonster beta... ๐Ÿ˜ฌ Don't want to overreact to small sample sizes just yet, but seriously considering cutting the price by 50% (add increasing what's included in each plan)

Andrew Askins reposted

Some stuff is going well. Some stuff isn't. This is true of everyone, all the time. Which stuff is which, changes. The magnitude changes. The nature of the puzzles change. But thereโ€™s always stuff. So donโ€™t get discouraged; get used to it.

Loved talking to Benjamin and Marie on Grief & Pizza. We got into a lot of great stuff around mental health and the ups and downs of being a founder.

Really enjoyed this conversation with founder @andrewaskins.com. Talked about the experience of growing an agency, getting acqui-hired, and then getting fired from your own company! Plus: company culture, the challenges of being a founder, and what it's like to bootstrap a software business.

I've been feeling the weight of hitting month 6 on MetaMonster lately We only have 1 customer and while I like the product, it's not where I hoped it would be at this point Combine that with a slow month of progress and just *gestures at the world* and feeling my emotional runway dropping a bit

Andrew Askins reposted

Over the last 6 months, @amy.stackingthebricks.com & I have worked on a handful of high-profile (and high revenue) product launches that *arenโ€™t our products.* Itโ€™s been a lot of fun, & itโ€™s inspired some new resources for us to share! Hereโ€™s the first: stackingthebricks.com/email-ideas/

stackingthebricks.com123 free infinitely reusable ideas to earn trust and make more sales with your newsletterGet your free cheat sheet: 123 free infinitely reusable ideas to earn trust and make more sales with your newsletter

I've been in a season of bad ADHD lately and this week I've been using Cursor Composer in Agent mode to help me just get started. Big unlock. Helps that: - Our code is a monolith (API context) - My cofounder already had components and styles built out - I'm working on super simple stuff

Just closed customer number 1 for MetaMonster ๐Ÿ‘€ It's a friend, but they fit our ICP AND they're using the heck out of the product and getting a lot of value from it. Lot more to do from here!!

We just released directed crawls to alpha users! ๐Ÿ“‹ Now you can choose to crawl your entire site or crawl a list of pages you specify This is a great way to narrow suggestions only to the pages you care about, or break a large site into batches

To kick off a directed crawl you choose "crawl selected pages" from the sites page and then upload a CSV. Our monsters will try to identify the column with URLs, but you can also change it easily if you need to.

One thing we're really focused on with MetaMonster is reducing the noise you get in site audits. Too many tools throw a bunch of crap at you that doesn't matter. This is the first way that we're trying to help reduce the noise, but we have a lot more ideas we're excited to build.

We got path planning working on our robot today! Now the students can design an autonomous routine in the pathplanner UI by drawing lines on a field map. Super cool open source tool.

Looking through analytics this morning and this looks like it was actually coming from our google ads campaign Not sure why our ads were showing up on youtube... they aren't video ads and I thought they were restricted just to google search But that makes more sense

Andrew Askins@andrewaskins.com

We currently have 4 SUPER low production value videos on our @metamonster.ai YouTube channel that up until today didn't even have direct links to our site and we're still seeing a small trickle of traffic from YouTube That's hella encouraging

If you can't build a good remote culture that's on you, not your employees. Honestly the push back on remote work makes me want to build a team again. It's going to be so easy to compete for great people and give them a better environment than 90% of what's out there.

A LOT of leaders taking the wrong lesson away from the last few years. "Man, this remote work thing is hard, we must need tighter control over our employees." The correct lesson? Your processes suck, your culture sucks, and money is only motivating to a point.

We currently have 4 SUPER low production value videos on our @metamonster.ai YouTube channel that up until today didn't even have direct links to our site and we're still seeing a small trickle of traffic from YouTube That's hella encouraging

Both are helpful frameworks for thinking about how to handle risk (which is like 90% of the job of founders/pms) and where new AI companies fit into the market (I'm working on a further breakdown on that topic, but I'm not quite happy with it yet)

In general, I agree with his argument that AI startups have a lot more feasibility risk than traditional SaaS startups. The technology is still new enough that there are a lot of questions about what it can do (and a lot of people making bullshit claims).