Craig Bailey

Every app, domain, and streaming service you keep 'just in case' is a monthly tax on your attention, and attention is the only real inventory you run low on.

Cutting channels and tools feels like giving up growth, but it's actually removing the noise so the one thing that matters can finally get loud.

Ideas versus Perspectives It's unlikely people have an original idea, but it is likely they have - almost by definition - an original perspective if they share an observation of it. (Provided it's not a regurgitated AI slop summary of course.)

There is no permanent subsidy. Every golden age ends the moment the people paying for it decide they want a return. WeWork, Uber, AI - the names change, the pattern doesn't. If you're not planning for the post-subsidy version of your business, you're not planning. letters.craigbailey.com/p/golden

The word 'innovation' has become a shield for bloat, and the most useful products in your life are the ones that resisted the temptation to keep adding.

daringfireball.net/2026/06/om

Good stress versus Bad stress letters.craigbailey.com/p/stress

Another day, another new weather app to try

Reminder: the updated HubSpot Menu means you can now bookmark the Target Accounts item. (It's the simple things!)

Reminder: Sync properties are handy for keeping data updated across objects eg a Contact property is kept updated on associated Tickets (Total number of sync properties available in your portal depends on your subscription, and is combined with calculated properties. 40 in Pro, 200 in Enterprise.)

Reminder: you can use the Action Types filter to find HubSpot workflows that use external or marketplace integrations.

Quick reminder that you can easily set the Sort Order on Deal Views. Typical properties to sort on include: - Close Date - Last Activity Date - Priority Bonus: Sort order gets saved as part of the View as well.

Reminder: you can set personalisation for Sender name and email in HubSpot Marketing emails. eg set them to be based on the Owner of the Contact

Reminder: the Buyer Intent tool in HubSpot continues to improve. You can auto-add companies (based on a View criteria) in and enrol in Workflows (eg for internal notifications).

Reminder: you can set the Default page that HubSpot navigates to after logging in. For me, this has always been set to Dashboards. But I’m close to changing it to be Marketing Home.

Reminder: you can create Tags that show against Tickets in HubSpot. Handy for highlighting VIP clients, or specific conditions to be aware of when providing support.

Reminder: you can view the size of a HubSpot List over time from the Performance tab And it's not just for lists that are increasing over time. eg this one show an engagement based list (site visit in last 10 days) - you can see the effect of campaigns (eg email) on the visits by contacts over time

Reminder: you can create a Report straight from a View in #HubSpot. From the All Views listing, simply hover over a View From the More actions menu, select Create Report

Reminder: focus on what you can control. I originally prepared this slide as part of an All Staff presentation. But I've set a little reminder for myself. I find it useful to come back to it every few weeks. It doesn't take long for daily pressures to crowd us out mentally.

Reminder: you can easily Split lists in HubSpot. Ideal for when you need to be careful sending emails to a large list. You can create up to 10 smaller lists (I usually choose to Distribute equally).

Reminder: you can filter HubSpot Files by Type (eg just list Videos or Documents). Often documents are named similarly to images, and you're just trying to find the PDF - so filtering by Documents is handy. That's it. That's the tip.

You've sent your NPS Survey from #HubSpot. Automate follow up items (eg: tasks, emails, CRM actions) based on the NPS response from contacts.

Reminder: it's easy to block HubSpot pages from showing up in Google (Eg Thank You pages). Simply add this in the Advanced Settings of the page: <meta name="robots" content="noindex">

Reminder: your #HubSpot Meetings can allow people to add guests when booking

Reminder: you can easily compare email metrics in HubSpot. Open a sent email and then choose Compare from the Actions menu.

Reminder: you can easily export your entire knowledge base content from HubSpot. It includes the full html as part of the export as well. (You can also easily import from other systems using the Smart copy option.)

A reminder about using Saved sections in HubSpot website pages, landing pages and emails. Handy way to capture a bunch of modules, save it into a Section, and then use on other pages.