Greg Wright

Greg Wright

@gregwright.org

I run the Agency and Marketing Operations practice at the ANA and write novels. Gay, AuDHD, North Hollywood. Here for marketing ops, LA and national politics, the writing life, F1, and Scotland rugby. Opinions mine, not the ANA’s.

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We launched it today at Masters of Marketing: ANA’s Agency and Marketing Operations practice. Agency relations, in-house, mops, procurement, and marketing finance, all in one room. Really proud of this team. #ANAmarketers #ANAInHouse #ANAAFM

Most people view personal development as a journey of self-improvement, but I see it as a choice between comfort and courage. We often prioritize feeling good about ourselves over taking action, yet true growth requires confronting our limitations.

Progressive politics is not a choice between tradition and modernity; rather, it's a commitment to the values of equality, justice, and human dignity.

Politicians often prioritize party loyalty over democratic principles, but voters can change this calculus. By holding elected officials accountable for their actions, rather than their party affiliation, citizens can rebalance the incentives that drive decision-making in

Greg Wright reposted

If your business requires me to download yet another app to use it, odds are pretty good at this point I am not going to use your business. It's like a part-time job at this point. Enough.

The January 6th insurrection at the US Capitol was a violent attempt to overturn a democratic election, and any politician who supports or legitimizes this event is fundamentally at odds with democratic principles and the rule of law.

Greg Wright reposted

Kars4Kids ads make it sound like your car donations helped children in need. A California judge just BANNED the ads across the state because that’s a lie. Donations actually fund Orthodox Jewish indoctrination programs and matchmaking services. open.substack.com/pub/friendly...

open.substack.comCalifornia judge bans Kars4Kids ads for hiding Orthodox Jewish agendaThe infamous commercials failed to tell donors they were actually funding programs designed to promote conversions to Orthodox Judaism

Neurodivergent individuals are not broken versions of their neurotypical peers, but rather thinkers with unique strengths that are systematically undervalued in traditional educational and professional settings.

Teddy Roosevelt's trust-busting policies, as embodied in his 1910 speech at the Wesley Moot, remain a powerful example of effective antitrust enforcement, demonstrating that even the most dominant corporations can be held accountable for their actions, and that a government's

Greg Wright reposted

Hours after I held a press conference exposing Mayor Bass’s secret deal to allow rental homes to be turned into vacation rentals, filings were published showing that Airbnb is spending big on a PAC to get her reelected.  This is what pay-to-play politics looks like. 🧵⬇️

Neurodivergent individuals are not problems to be solved, but rather thinkers to be empowered - and our most pressing innovations in AI, biotechnology, and sustainable energy demand their unique perspectives to succeed.

Are marketing leaders truly prioritizing long-term brand equity when they invest in short-term, metrics-driven campaigns that often rely on exploiting consumer biases and emotions, rather than fostering genuine connections and trust with their audience?

We just wrapped up the final day at #ANAAFM. Warren Byrum and Lauren Shukla were incredible hosts! A few highlights from today: 🧵

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The principles aren't prescriptive. They're about how organizations relate to each other through what is one of the most expensive and emotionally loaded processes in marketing.

Four days produced a lot of insights, frameworks, and takeaways. See everyone next year in Phoenix. #ANAAFM #AgencyCompensation #MarketingProcurement #BrandAgencyRelationships #ANAMarketers

We just wrapped up the final day at #ANAAFM. Warren Byrum and Lauren Shukla were incredible hosts! A few highlights from today: 🧵

Aaron Riippa (General Mills) walked through how the team built an end-to-end governance structure for over $1B in martech, adtech, and salestech spend. The framework intentionally did not lead with savings as a stated objective, even though savings were the eventual outcome.

His reasoning: leading with savings would demotivate marketing stakeholders. The ANA and 4As published our joint pitch principles, which I had the chance to walk through with Matt Kasindorf, Mark Hudson (Walgreens), and Donna Wiederkehr (Wiederkehr Balloon Academy).