Jeff Goodman

𝐀𝐫𝐭 𝐈𝐬𝐧’𝐭 𝐄𝐚𝐬𝐲: 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐈𝐦𝐩𝐚𝐜𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐫𝐭𝐬 A lot of new audience-building efforts focus on programming or promotions.
 But the biggest barrier might be the experience itself. If the first visit makes them feel out of place or underinformed, they won’t come back. No matter how good the art is.

People who come for the first time shouldn’t feel like they stumbled into a secret club. Especially if we want them to come back—and bring others with them. 🔗 Read more: JeffsAGoodMan.com/blog/welcome

𝐀𝐫𝐭 𝐈𝐬𝐧’𝐭 𝐄𝐚𝐬𝐲: 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐈𝐦𝐩𝐚𝐜𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐫𝐭𝐬 A lot of new audience-building efforts focus on programming or promotions.
 But the biggest barrier might be the experience itself. If the first visit makes them feel out of place or underinformed, they won’t come back. No matter how good the art is.

𝐀𝐫𝐭 𝐈𝐬𝐧’𝐭 𝐄𝐚𝐬𝐲: 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐈𝐦𝐩𝐚𝐜𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐫𝐭𝐬 In the nonprofit world, competition is often a necessity—especially for funding.But when our missions and values align, collaboration serves the greater good.We don’t all need to rise alone. And we don’t all benefit when others sink.

🔗 𝐅𝐢𝐧𝐝 𝐲𝐨𝐮𝐫 𝐫𝐢𝐠𝐡𝐭 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬. 𝐁𝐮𝐢𝐥𝐝 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. 𝐌𝐚𝐤𝐞 𝐢𝐦𝐩𝐚𝐜𝐭—𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫: www.jeffsagoodman.com/partnerships 🖼️ 𝐆𝐢𝐨𝐯𝐚𝐧𝐧𝐢 𝐀𝐧𝐭𝐨𝐧𝐢𝐨 𝐂𝐚𝐧𝐚𝐥 (𝐂𝐚𝐧𝐚𝐥𝐞𝐭𝐭𝐨) (1697–1768) 𝑻𝒉𝒆 𝑬𝒏𝒕𝒓𝒂𝒏𝒄𝒆 𝒕𝒐 𝒕𝒉𝒆 𝑮𝒓𝒂𝒏𝒅 𝑪𝒂𝒏𝒂𝒍, Venice, c. 1730 Oil on canvas Collection of the Museum of Fine Arts, Houston

𝐀𝐫𝐭 𝐈𝐬𝐧’𝐭 𝐄𝐚𝐬𝐲: 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐈𝐦𝐩𝐚𝐜𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐫𝐭𝐬 In the nonprofit world, competition is often a necessity—especially for funding.But when our missions and values align, collaboration serves the greater good.We don’t all need to rise alone. And we don’t all benefit when others sink.

When we align our values—and our efforts—something bigger happens.We serve the mission better. We amplify impact. We lift each other up.

𝐀𝐫𝐭 𝐈𝐬𝐧’𝐭 𝐄𝐚𝐬𝐲: 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐈𝐦𝐩𝐚𝐜𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐫𝐭𝐬 A mission statement isn’t just a description. It’s a declaration—of purpose and impact. But here’s where so many arts orgs get stuck: They describe what they do... and stop there. What’s missing is the why—and the impact of success. (1/2)

𝐀𝐫𝐭 𝐈𝐬𝐧’𝐭 𝐄𝐚𝐬𝐲: 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐈𝐦𝐩𝐚𝐜𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐫𝐭𝐬 𝐌𝐨𝐬𝐭 𝐚𝐫𝐭𝐬 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐈 𝐤𝐧𝐨𝐰 𝐟𝐞𝐞𝐥 𝐭𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐰𝐨𝐫𝐤 𝐝𝐞𝐞𝐩 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐛𝐨𝐧𝐞𝐬. But here’s the problem: most of the public hasn’t shared that experience. They haven’t seen what you’ve seen or felt what you’ve felt. 1/3 ⬇️

✅ Post 2/3 (283 characters) That’s why your messaging—and your decisions—have to go deeper. You can’t assume people just “get it.” You have to crack it open and show them. The guts. The heart. The reason it matters. 🖼️ 𝐑𝐞𝐦𝐛𝐫𝐚𝐧𝐝𝐭 – 𝑻𝒉𝒆 𝑨𝒏𝒂𝒕𝒐𝒎𝒚 𝑳𝒆𝒔𝒔𝒐𝒏 𝒐𝒇 𝑫𝒓. 𝑻𝒖𝒍𝒑, 1632 2/3 ⬇️

🧵 Inspired by reading @thomaslfriedman.bsky.social: When I say that people aren’t looking at the conflict between Israel and Gaza with nuance, I don’t just mean one group—I mean all sides. Not only can two things be true at the same time—multiple things can be true at once. For example:

Being pro-Israel or pro-Palestinian doesn’t mean defending the indefensible. It means not letting heartbreak or rage erase our humanity.

🧵 Inspired by reading @thomaslfriedman.bsky.social: When I say that people aren’t looking at the conflict between Israel and Gaza with nuance, I don’t just mean one group—I mean all sides. Not only can two things be true at the same time—multiple things can be true at once. For example:

• Many of my fellow progressives have been painfully silent about rising antisemitism in the U.S. & around the world. The same people who spoke up when MAGA bigots marched with torches look the other way when antisemitism doesn’t fit their narrative. That’s not solidarity. That’s selective empathy.

🧵 Inspired by reading @thomaslfriedman.bsky.social: When I say that people aren’t looking at the conflict between Israel and Gaza with nuance, I don’t just mean one group—I mean all sides. Not only can two things be true at the same time—multiple things can be true at once. For example:

• Jews not only have the right to criticize Israeli leadership—we have a moral responsibility to. The killing of tens of thousands of civilians, including countless children, because of where they live and who governs them should sound far too familiar.

🧵 Inspired by reading @thomaslfriedman.bsky.social: When I say that people aren’t looking at the conflict between Israel and Gaza with nuance, I don’t just mean one group—I mean all sides. Not only can two things be true at the same time—multiple things can be true at once. For example:

• A response from Israel was not only warranted—it was necessary. But that response has been catastrophically disproportionate, ineffective, unstrategic, and morally indefensible.

🧵 Inspired by reading @thomaslfriedman.bsky.social: When I say that people aren’t looking at the conflict between Israel and Gaza with nuance, I don’t just mean one group—I mean all sides. Not only can two things be true at the same time—multiple things can be true at once. For example:

• Hamas is a terrorist organization that committed horrifying, indefensible acts on October 7—murdering civilians, taking hostages, and terrorizing entire communities.