Matt Alt

Matt Alt

@mattalt.bsky.social

Tokyo-based writer, localizer, cultural consultant. Author of Pure Invention, Yokai Attack, and more. https://www.mattalt.com/ https://blog.pureinventionbook.com/ https://linktr.ee/mattalt

4.3K followers195 following800 posts

Matt Alt reposted

My latest essay, for Art Basel, takes a look at the recent boom for manga exhibitions at museums and art galleries abroad. It might surprise you to hear that this treatment would have shocked Japanese citizens even just a few decades ago. www.artbasel.com/stories/japa...

artbasel.comIs manga art? That depends on who – and when – you askOnce denounced in postwar Japan as a social threat, manga is having a moment, filling museums from Hong Kong to Brooklyn

Move fast and break things? Japan prefers to move slow and make things -- and the world loves their products all the more. The lesson? No matter how "smart" AI gets, respect, responsibility, taste, and patience aren't the kind of things you can automate -- ever. fortune.com/2026/10/18/a...

fortune.comMove slow and make things: What Japanese craftsmanship can teach business about quality, patience, and expertise when AI makes speed cheap | FortuneAI makes it easier to produce more. The Japanese craft tradition of shokunin offers a guide to making something better.

Matt Alt reposted

TIL that during the height of Japan’s bubble era economy in 1989, my area of Tokyo opened a (I’m assuming unlicensed) “Batman Amusement Building”, which was essentially a 7-floor arcade. It’s billed as “trendier than Shibuya, more exciting than Roppongi, the building is full of American amusement”.

Matt Alt reposted

Episode 180 of the PURE TOKYOSCOPE Podcast is live! This time, @mattalt.bsky.social and I discuss Shibuya’s latest war on Halloween, Toys “R” Us’ unlikely partnership with Don Quijote, and my recent whirlwind trip to the UK! Listen to the full episode now at: www.tokyoscope.blog/p/pure-tokyo...

tokyoscope.blogPure TokyoScope Podcast 180: Anarchy in the UK! Toys “R” Us in Japan! Halloween Havoc in Shibuya!Patrick Macias and Matt Alt bring you pop culture direct from Japan!

This is a great memorial to a profoundly influential creator. But it leaves out perhaps the most important element in Takahashi's success: the Shonen Jump system, which pairs artists with editors and provides them with realtime reader feedback. This "paper algorithm" can and does shape megahits.

Daniel Dockery@dandock.bsky.social

Today would've been the sixty-fifth birthday of Yu-Gi-Oh! creator Kazuki Takahashi. It tends to get swallowed up in the enormous franchise it became, but I truly believe that his original manga can provide a valuable lesson to artists about process and work and improvement over time.

I've said it before and I'll say it again: if Japan's creators/publishers/studios don’t want to kill the golden goose, they’ll ignore the foreign markets altogether while they work, and let the suits worry about issues abroad. japantoday.com/category/ent...

japantoday.comJapan anime industry weighs global appeal against creative freedomJapan's anime industry is enjoying unprecedented success overseas, but its growing global reach is also creating a dilemma as cultural differences, local laws and social media criticism increasingly c...

Very revealing dive into the government’s plan to make anime/manga/games a pillar of the economy. Japan already is a “story superpower.” If it wants to stay that way leaders need to tackle structural problems rather than pray for AI magic to fix them. annatachibana.substack.com/p/japan-want...

annatachibana.substack.comJapan wants to be a “story superpower.” Can the people who make the stories afford to keep making them?I opened one ministry's plan to make anime and games a 20-trillion-yen export. The people who make them were mostly in the footnotes.

It was an honor to blurb Ryuichi Sakamoto’s book, and a shock to see my name alongside William Gibson, Pedro Almodóvar, and more. Sakamoto did more than put Japanese pop on the map; the aural bridges he built between Far East and West transformed the way the world listens to music. amzn.to/4AxhhpW

Matt Alt reposted

Love listening to @mattalt.bsky.social talk about this kinda stuff, if you haven't checked out Pure Invention, you really should (and obviously peep this video first)

Kyle McLain@farmboyinjapan.bsky.social

I'm finally able share my big project at work! While I don't appear on camera, this video was my idea, I pitched this idea internally at my think tank, got together the necessary speakers, and worked to refine the scope and focus of the conversation. I'm thrilled to share this video with everyone!

Matt Alt reposted

I'm finally able share my big project at work! While I don't appear on camera, this video was my idea, I pitched this idea internally at my think tank, got together the necessary speakers, and worked to refine the scope and focus of the conversation. I'm thrilled to share this video with everyone!

Matt Alt@mattalt.bsky.social

The Japanese government's attempts to transform anime, manga, games, and films into the nation's economic engine rely on a lot of wishful thinking. I sat down with the Institute of Geoeconomics to discuss how to build a fantasy-industrial complex: www.youtube.com/watch?v=Mxlo...

It is pretty wild seeing someone who launched his entire political career based on Japan-bashing have to rely so heavily on Japanese content to appeal to his base.

Matt Alt@mattalt.bsky.social

Japan has had some success in petitioning foreign governments to take down pirate sites. But what do you do when the pirate IS a foreign government? blog.pureinventionbook.com/p/the-presid...

Matt Alt reposted

Polisci's disinterest in Gamergate and gamer culture is leaving the field critically unable to understand the current moment

Matt Alt@mattalt.bsky.social

One of the biggest threats to Japan's fantasy-industrial complex is that bad actors can co-opt your nation's content for propaganda purposes. The latest bad actor is the White House, which is using Sega's logo, Sonic's music, and more to promote their ragebait arcade:

One of the biggest threats to Japan's fantasy-industrial complex is that bad actors can co-opt your nation's content for propaganda purposes. The latest bad actor is the White House, which is using Sega's logo, Sonic's music, and more to promote their ragebait arcade:

Localizers are the ones who give franchises their linguistic "faces" abroad, and they've long been undervalued by the publishers who benefit from their work. Hats off to Jan for using her moment to drop some truthbombs on a room full of industry insiders (and congrats on winning Best Translation!)

Anime News Network@animenewsnetwork.com

Award-Winning Translator, Jan Mitsuko Cash, Calls on American Manga Industry to Double Their Rates!

According to a guidebook I read, there was a spate of poisonings in the Eighties when children tried eating them after playing Super Mario Bros. This is actually the juvenile form of the fungi; it blossoms out into the traditional umbrella shape later.