Nia Campbell

Click on the part of the body you need to keep close to you?

This speaks to me so much. Just a really great article about the structural and cultural sluggishness that still exists. ‘Culture is not just what an organisation says it values, but what it makes easy, difficult, safe, risky, worthwhile or pointless.’

“We tell people to be bold, but meaningful decisions still travel upwards... We expect them to work in the open, but work passes through layers of assurance before anyone can talk about it.”

"You cannot communicate culture into existence". 🔥

This is so full of wisdom and important questions, I could quote the whole thing as a thread. But probs best if you just read it. 👀 "Senior leaders do not need to become designers but it may be useful to think a little more like one."

Escaped busyness and a bout of serious internet-related funk to assemble a Clear Language Club newsletter.

Confirm you are human by choosing all the bags.

Just a reminder that your "edge cases" are people's lives. 🙃

I could complain about the state of this poster at my doctor's surgery, but... They started point 3 of the instructions on how to use a QR code with "Presto!" and now I'm desperate to meet whoever designed this! "3. Presto! Your device reads the code and navigated to the info."

Lift and shift, baby!

This one goes out to my fellow UCD-ers in the Welsh public sector ❤️ medium.com/@niacampbell...

Very much looking forward to this. An American Tail and The Secret of NIHM were favourites in our house growing up. According to my mam, I used to sing 'Somewhere out there' on the bus home from town, and people would join in. 😅 www.cartoonbrew.com/documentary-...

"...when it comes to making meaningful changes in Wales, we consult into oblivion, wait a long time, and then consult some more. A decade goes by and the only thing that seems to change is the depth of the problem." Diolch @willhaycardiff.bsky.social - can we get this on billboards?

@loudowne.bsky.social wrote down some short thoughts on how short-term thinking does not fix long-term problems good.services/writing/short-term-thinking-does-not-fix-long-term-problems

Mérida in Extremadura is a beautiful little place. So many layers of history - Roman, Islamic, Visigothic. Que bonito.

Exclusive: the government doesn’t want you to know who’s advising it on civil service reform medium.com/state-of-the...

I like these kinds of initiatives. What's interesting is that many of the ideas suggested on the website could be partly solved by hiring service and content designers. But I guess having an external person come along and say what you've been banging on about for years helps get things done. 🥲

New from us on digital transformation in NHS Wales and what needs to change.

Out of interest, what do you say? Doctor's surgery GP surgery GP practice Something else? I live in Wales and tend to say "doctor's surgery".

Another post from the NHS Wales App team on what we learnt from our 'Authorised access' pilot, and the pain points we're aiming to address for both patients and practice staff before wider rollout. dhcw.nhs.wales/news/behind-...

Questions I like to ask during content design job interviews, a thread...

A weeknote about the incentives that shape org behaviour and the weird stuff it causes teams to do mikegallagher.org/posts/mistak...

What nice things have happened this week?

A great example of why content or information design matters. Labeling government spending clearly for the public could help reduce FOI requests. Nice to see this raised and discussed sensibly in the Senedd. 🌟 nation.cymru/news/welsh-g...

Trio gweud "resilience" yn Gymraeg. Beth yw'r gwahaniaeth rhwng "gwytnwch" a "gwydnwch"? termau.cymru#resilience

A huge thank you to our friends & co-organisers @transform.wales; Cath & Damien (Welsh Revenue Authority), Bec & Lee (Shared Resource Service), @daivaughan.uk & @jocarter.bsky.social for great presentations; & everyone who came to @transformgovtalks.bsky.social Cymru last night Diolch yn fawr iawn!

Friday afternoon meetings with "issue" in the title can get in the bin.

@daivaughan.uk and @jocarter.bsky.social talking @transform.wales at @transformgovtalks.bsky.social ❤️

in Cardiff for the first Welsh Trabsform Gov Talks. Perfect timing for what's happening in Wales with a new Government in place.

Working for the NHS is basically just asking "what does [insert acronym] mean?" over and over.

GovCamp Cymru is back in Cardiff. Friday 6 November. First batch of tickets available today at 12:30pm www.govcamp.cymru/news/get-rea...

It's been a while! But I wrote some weeknotes - this time on: - Service Patterns and the Lab - what gets in the way - governing change - designing the conditions around delivery, and the spaces the work needs bit.ly/4it1rpB

Here's the latest from the NHS Wales App team on exploring test result designs, and the things we learnt along the way. dhcw.nhs.wales/news/behind-...

The slipper socks are out.

You still have plenty of time to sign yourself up for our @transform.wales event next week - in person or online. You'll hear from us and from two fabulous teams from the Welsh Revenue Authority and SRS talking about the work they have been doing. Food and drink and chat to follow.

Delighted to share that Writing While Caring is now available to buy. I’m anti-Amazon but we must acknowledge that unpaid carers are frequently poor and housebound so here: www.amazon.co.uk/dp/1804472352/ We’re keeping the cost as low as we can. May it give you strength and comfort and please share

CARDIFF, Thu 17 Sep, 6pm - @transform.wales: conditions for digital transformation - Welsh Revenue Authority: their user-centred approach to designing the visitor accommodation register - Shared Resource Service: tackling the 'demand cycle' in local govt, inc redesigning forms luma.com/gaq6niit

I absolutely promise you that another app is not the answer. #PublicSectorLife

Please can we stop referring to Welsh language public services as "translations" and start talking about bilingual design? 🏴󠁧󠁢󠁷󠁬󠁳󠁿

My favourite type of morning is a Windows update type of morning.

Coming soon - our first event and with the lovely folks at TransformGov talks - sign up now. Join us in person in Cardiff or online We're putting the final touches on lining up some great speakers - names coming soon!

After a summer break, we’re excited to be back with something new. Our first Transform Wales event! We’re teaming up with @gavinfreeguard.com and @transformgovtalks.bsky.social for an evening exploring what we need to create the conditions for digital transformation in Wales. luma.com/gaq6niit

"We have reached the maximum number of calls in the queue. Please try again later." How do you get a GP appointment by calling at 8am when you can't even get into the queue? (So frustrating to work on an app that could help solve this.)

Teeny emotional support tictacs. Instructions for use: Take one in each hand Marvel at how adorable they are Take a deep breath Scream into the void, as needed

One of my side quests at work is to help the NHS Wales app team work more openly. This week, we shared how we're using in-app surveys to understand where the app adds value and what can be improved. dhcw.nhs.wales/news/behind-...

We used a hackathon kindly organised by another team to explore a couple of hypotheses in our alpha, utilising some of the expertise around us. design-history.prevention-services.nhs.uk/managing-my-...

A boed i’r Grym fod gyda chi. 🙌 Genuinely looking forward to Christmas now: www.theguardian.com/uk-news/2026...