Nick LeRoy

Not the result I had hoped for but at least they finally took down the form… which confirms they no longer monitor/support new apps.

This is terrifying.

Google Analytics not loading for some, Google is working on a fix

Hey @johnmu.com I know the job indexing API isn’t a priority given spammers but with nobody getting new APIs approved, do you still recommend adding jobs in XML sitemaps? can’t help but think xml might be detrimental given the quick in/out function of listings Which is why the api exists. Right?

Proud to share a country with Joey Chestnut

Early bird pricing… Maybe they will abide by their own rules this year.

@johnmu.com are there any known issues with web API indexing (job) quota request form? For years on various (job boards) I’ve never had an issue with increases Switched up account/api for SEOJobs and PPCjobs and can’t get out of the 200 max default. Been well over a month since latest request.

My last newsletter post is getting circulated internally. Love when you see the internal chatting apps as referral sources in GA4 www.seoforlunch.com/p/its-time-t...

Help me help Minnesota communities from ongoing ICE events. In the LinkedIn post below, I'm donating $1.00 for every "like" (reaction) added. www.linkedin.com/posts/activi... RT/shares are greatly appreciated. ❤️

I wrote an article for The SEO Community about pricing for SEO professionals. I go through different models of pricing, how to calculate your hourly rate, things to watch out for, and more. I also got @raquelseo.bsky.social and @nickleroy.com to share their expert points of view.

Nick Leroy's newsletter (recommended) suggests SEO used to be different. https://nickleroy.com/newsletter/ #SEO

Thanks @johnmu.com, really appreciate the shout out. One of my favorite posts of 2025 :)

Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation. - via @nickleroy.com #seo

This is why we can’t measure “success” by standard attribution.

Should you create "best X" articles to influence LLMs? The short answer: it's complicated. There has been some negative takes on this approach as of late, so I wanted to have @nickleroy.com on to respectfully debate when and how it might make sense to do. www.youtube.com/watch?v=frbO...

Had a great chat with @suzzicks.bsky.social the other week about Google’s 4S framework and how it’s killing long-tail search…on Google. The long tail isn’t dead, it’s just moved to YouTube, TikTok & podcasts, etc. This is the topic of this week's #SEOForLunch 👇 www.seoforlunch.com/p/death-of-l...

@semrushofficial.bsky.social is trusting @mordyoberstein.bsky.social, @jessjoyce.bsky.social and me to discuss LLMs + maximizing visibility. I'll bring the 🔥You bring the 🍿 Tuesday, Sept 30th 6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT lp.semrush.com/Are-All-LLMs...

This week's #SEOForLunch focuses on a topic we don't talk enough about. The impact of AI on SEO, specifically junior SEO talent. www.seoforlunch.com/p/junior-tal...

Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said. "Dear C-Suite: Stop Betting Your Future on the AI Shortcut" Featuring quotes from respected industry veterans @lilyray.nyc and Nick Eubanks. 🔗👇 www.seoforlunch.com/p/ai-shortcut

Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said. "Dear C-Suite: Stop Betting Your Future on the AI Shortcut" Featuring quotes from respected industry veterans @lilyray.nyc and Nick Eubanks. 🔗👇 www.seoforlunch.com/p/ai-shortcut

"Dear C-Suite: Stop Betting Your Future on the AI Shortcut" I wrote the post most won’t touch...but it needs to be said. 👉https://www.seoforlunch.com/p/ai-shortcut

The post SEOs don't want to read "If You Can’t Prove the 'Halo Effect', Say Goodbye to Your Budget" This week's #SEOForLunch is live. www.seoforlunch.com/p/performanc...

With these new AI tools, crawling tools, and way too many Chrome browser tabs... I'm sick of maxing out my RAM on the regular. What laptop do you recommend? I'm a PC guy currently using XPS 15 7590 Running a SAMSUNG 49" Odyssey G9 monitor

Today, I added a TL;DR option for my own damn newsletter. Good? Bad? Wasn't going to read the post anyway? www.seoforlunch.com/p/dont-repla...

Which queries will be grounded with search? You can now paste your queries in bulk, one per line: grounding.dejan.ai and get classification results for each.

A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com. Job description/application details 👉 www.ppcjobs.com/job/senior-p... Tag someone if you know they are looking for a grand senior paid media position!

A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com. Job description/application details 👉 www.ppcjobs.com/job/senior-p... Tag someone if you know they are looking for a grand senior paid media position!

Yes. Exactly. oh, and making money. 🤑

I'm not going to lie. I had a ton of fun working this hero image over and over to get ChatGPT to create a Googlebot doing the griddy! I wrote a post that goes with it, but that's secondary.🤣 Check out today's #SEOForLunch 👉 www.seoforlunch.com/p/title-tag-...

@harrycb23.bsky.social wrote a great post that you should read before kicking off your work week. leadershipinseo.substack.com/p/becoming-a...

@jamram33.bsky.social tell me the Hulk Hogan passing news is fake. 😢

SEOJobs.com is too limiting for paid search marketers. So I acquired the domain and launched PPCJobs.com today. Paid media folks, you now have your own safe place for hiring (and getting hired). Some think search is dead. I'm doubling down!

Thoughts on whether or not I should send him this blog post I wrote? "AI Optimization: The Next Generational Scam" seoforlunch.com/p/ai-guarant...

🫣🫩

This is the way. Google, LLMs, social media, etc., nobody owes you a single visitor and the sooner people realize this and start focusing on eggs in more than one basket, they'll be better off.

This week's #SEOForLunch is gonna ruffle some feathers. "Google Doesn't Owe You 💩" Entitlement to clicks is a losing mindset. Build sustainable growth without being algorithm-dependent. www.seoforlunch.com/p/free-clicks

Celebrated my birthday in Maui with my family. Also treated myself to a deep sea fishing adventure. … 323 pound blue marlin! A 3 hour fight with four of us rotating reeling this sucker in. Once in a lifetime trophy fish!

🔥 SEO Loser Mindset 🔥 What separates winners from whiners? Mindset. Winners ship. Losers hide behind audits. Winners adapt. Losers blame Google. This week’s #SEOForLunch breaks it down 👇 www.seoforlunch.com/p/losers-vs-... Which one are you?

AI optimization isn’t a scam, but selling AI optimization like it’s 2010 SEO is. 🫣 If some self-proclaimed expert tries to guarantee your placement at the top of ChatGPT, run. Fast Anyone pretending they’ve cracked the code is trying to con you Read my full thoughts in this weeks SEO For Lunch

“Guaranteed ChatGPT rankings” for $499/month? Yeah… no. I wrote about the next wave of SEO scams, the tools actually worth testing, and why citations > links in AI/LLM land. 🧵 Read today's #SEOForLunch "AI Optimization: The Next Generational Scam" www.seoforlunch.com/p/ai-guarant...

The job market is tough right now. That's why I wanted to talk with @nickleroy.com about the state of SEO jobs in 2025. 🤔How have job roles in the SEO industry changed? 🤖How has AI impacted the job market? 🤝What are key skills we should be learning right now? www.youtube.com/watch?v=xSOL...