Giulia Panozzo

A highlight of my career - my first TEDx talk 🔴 It was an incredible experience, led by a wonderful team and shared with an awesome group of speakers. A truly unforgettable one. Thank you, TEDx Vicenza! ❌ #TEDx #TEDxVicenza

A nice delayed discovery: I was featured on 'D' by @larepubblica.bsky.social, in the article by Stefania Medetti about rumination and how to get out of the negative loop 🇮🇹

Decision Distance is a metric most SEOs still aren't measuring. In Aud 1, @sequinsnsearch.bsky.social introduces Decision Distance and how to calculate it with semantic analysis, for human and agent-led search. #BrightonSEO

Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions. via @SequinsNsearch

Giulia Panozzo (@sequinsnsearch.bsky.social) warns that using AI-generated influencers to build authority can do more harm than good. People seek reviews for genuine human perspectives, not fake endorsements. The biggest risk isn’t just an SEO penalty it’s eroding trust. maj.to/47aViHD

I'm just a girl, sitting in front of my laptop at 3am, begging it to please make this powerpoint work so I can go to bed #lifeofaspeaker #brightonSEO

The Metric Most SEOs Are Still Not Measuring In The Age Of AI - via @sejournal.bsky.social & @sequinsnsearch.bsky.social #seo

Giulia Panozzo (@sequinsnsearch.bsky.social) says there's so much that you can do with AI, but you need to bear in mind that there's also a fine line between where you should and shouldn't use it because it can negatively impact your customers' trust towards you. maj.to/4iWFKMK

Giulia Panozzo (@sequinsnsearch.bsky.social) explains that AI often requires significant human input to refine outputs, struggles with nuanced context, and presents ethical challenges regarding transparency and authenticity. maj.to/4iWFKMK

I wrote about a metric most SEOs don't bother with (but they should) for @sejournal.bsky.social 💭

Beyond the query: how emotional brand signals influence clicks and conversions In this session, @sequinsnsearch.bsky.social discusses whether people’s nervous systems react differently to AI-generated versus human-created content. Let's answer whether AI can replace human creativity.

Here's what to expect at #SearchNorwichXL Morning: @hellemans.me @bngsrc.bsky.social @dixonjones.bsky.social Afternoon: @guaca.bsky.social @sequinsnsearch.bsky.social @adoubleagent.bsky.social A panel about the future of search & SEO. Ending with: @myriam.dopamine.builders @divingfor.fun

@cos.io I published a preprint earlier today that was regularly approved by a moderator, but now I can no longer access it as my account has been flagged for potential spam. I already filled in the relevant form and sent in an email, is there anything else I can do to unblock it?

Over-reliance on analytics has distanced brands from users, making human understanding the key advantage in a signal-loss era. via @SequinsNsearch

It's #brightonSEO week! I'll be: 👩🏻‍🏫 delivering a training on Wednesday 👂🏻 listening to my favourite speakers on Thursday 🎤 speaking and moderating pretty much all day in Auditorium 2 on Friday Who else is around?

This #SearchNorwichXL speaker is a neuroscientist, TEDx speaker, internationally published researcher and professional figure skater. Who other than @sequinsnsearch.bsky.social! Giulia specialises in applying brain science insights to search & user behaviour through her consultancy, Neuroscientive

Giulia Panozzo (@sequinsnsearch.bsky.social) explains that AI often requires significant human input to refine outputs, struggles with nuanced context, and presents ethical challenges regarding transparency and authenticity. maj.to/4iWFKMK

You can now verify Google AI-generated images and videos in the Gemini app ✅ We’re expanding our content transparency tools to help you more easily identify content generated by Google AI. Just upload an image or video file and ask, "Was this generated using Google AI?"

I wrote a piece on the negativity bias and its role in marketing for @sejournal.bsky.social, read it here: www.searchenginejournal.com/negativity-b...

Tech rehearsals done 🥹🇮🇹 #TEDxVicenza

This week really said 'I woke up and chose violence' ...and it's only Tuesday

Guess where I am? Level: easy

💡 Giulia Panozzo @sequinsnsearch.bsky.social: Enhancing Search with Psychology & Neuroscience. 🧠 SEO meets human behavior. #SearchNStuff2025 #DigitalMarketing #NeuroMarketing

On Mean Girls day...we don't wear pink, but we talk about search behaviour, LLMs, and POCKETS (no, it's not an acronym, we talk about actual pockets) 💅 @searchwithsean.bsky.social @myriam.dopamine.builders

I wrote this for an online magazine in July 2024, but it was only available behind a paywall then. I didn't want it to go to waste, so I republished this on my website (mainly because the image is the best thing I have ever created with AI). Enjoy 🩺 www.neuroscientive.com/post/measuri...

I love going incognito to events and hearing people pitch their GEO services as the best next thing ♥️

There's still time (but not a lot) to book your ticket for @searchnstuff.co.uk this October - you can get 35% off the conference with my code GPANOZZO35 ✨ Lots of talks and networking opportunities by the sea 🌊 Don't walk, RUN to get your ticket here ⬇️ searchnstuff.co.uk/conferences/...

The Behavioral Data You Need To Improve Your Users' Search Journey - via @sejournal.bsky.social & @sequinsnsearch.bsky.social #seo

A few stills from #BelgradeSEOConference last week - a great debut for @iva-jovanovic.com and team, I am stoked I was part of this very first (and very successful) edition along with this great group of speakers! 🪄

My new article "The Behavioral Data You Need To Improve Your Users’ Search Journey" is now live on Search Engine Journal! 🧠 www.searchenginejournal.com/the-behavior...

Back in Antalya to deliver some magic this October! 🪄🧠

And we're back in Barcelona this November 🇪🇸 Thanks for the invite, @webcertain.bsky.social ! Tickets and agenda here: events.webcertain.com/internationa...

Everyone now is talking about human behaviour - so how about you come and learn about it for real at the next #brightonSEO? 🧠 You can see the content of my training "Fundamentals of Neuromarketing" and secure your spot here: brightonseo.com/courses/fund... Prices go up tomorrow! #brightonSEO

Sometimes trying to get SEO budget for basic things can feel you like are on trial — and like being on trial, evidence can help! 🧑‍⚖️ @sequinsnsearch.bsky.social did an excellent @sitebulb.com workshop on how to get that evidence that you can watch for free: www.youtube.com/watch?v=dzTw...

My guest article is out on @level343.bsky.social blog! Everything you wanted to know (and more) about SEO Testing: level343.com/search-marke...

I ran a neurophysiological study to find out how we respond to AI vs Human material. And it helped me figure out what the future of our industry looks like...read about it all on Search Engine Journal ⬇️

At the start of May, I had the absolute pleasure of co-hosting #SEOOfficeHours with Jo Juliana Turnbull. Our special guests were @sequinsnsearch.bsky.social and @searchwithsean.bsky.social Thank you Michael @goodsignals.com and Jo for this incredible opportunity. youtu.be/A4qHN3pqZtU?...

I loved every second of #WMF2025 - a massive expo full of innovation and incredible talks, in one of my favourite cities. We worked in the sun, ate like royalty, met up with industry friends and averaged 20K steps a day. (And I did a talk of course). Alla prossima, Bologna! 🇮🇹

Giulia Panozzo (@sequinsnsearch.bsky.social) explains that as you grow in your career, your focus shifts from basic needs to self-fulfilment, and it's okay not to master everything, especially in junior roles. maj.to/3QUnZ3H

Giulia Panozzo (@sequinsnsearch.bsky.social) believes that investing in your skills is key in times of rapid change because SEO now goes far beyond search engines, and adapting to this is essential. maj.to/3QUnZ3H

Excited to be back in Antalya in October! Tickets are selling fast for this one: imagine a conference at a seaside resort, with awesome food, insightful talks and brilliant networking all around...you know it's an opportunity not to be missed! Run to get your spot🏃🏻‍♀️

I've got so much good feedback from my neuromarketing masterclass at the latest #brightonSEO that we are going to make it a full-day training at the next one! 🧠🚀 Prices go up in June so this is the best time to book ⬇️ brightonseo.com/courses/fund...

Very excited to share that I'll be co-hosting #SEOofficeHours tomorrow with Jo Juliana Turnbull. Our guests will be my dear friend @sequinsnsearch.bsky.social and the awesome Sean Barber. You can join us live at 9:30 am UK time or watch on demand after on YouTube.

I'm very excited to announce my first-ever talk. I'll be covering the topic of: "The Importance of Brand in the Age of AI Overviews" at #SEMantics 📍 Tempest, Brighton (159 Kings Rd) 🕕 6:00pm–9:00pm 🎟 Free to attend – reserve your spot here: www.eventbrite.co.uk/e/semantics-...

WDYM I can only choose 4 pictures of my time at #brightonSEO! Anyway, full room for both my neuromarketing masterclass and for my talk about AI vs Human content discrimination. ✨ Felt good, got great feedback, had fun and little sleep as usual. Always the BEST time, @brightonseo.com 🫶

Some highlights from #brightonSEO 💙 Thank you everyone for the wonderful time. 🥹

hey pals, if you have pics/videos of me at this past #brightonSEO, would you mind sharing them with me? Got to update those social pics with something that isn't from 2017 ✨🚀

Flash news: I am speaking twice at #brightonSEO today! Starting from my masterclass at 11.10. See you soon!