Ben Steele

Me, posting on LinkedIn about how I think it's weird that OpenAI is announcing "erotica" amidst ongoing child safety concerns, and it seems like grooming. LinkedIn people: Uh wow jumping to conclusions much? Sure, an AI bot COULD chat up an 8 year old, but isn't that the parents' fault?

I haven't used this app in 9 months, but aggressive enshittification everywhere is pulling me back here. Uh. What's up? Is this still a great place for SEO chats?

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. via @steeletype.bsky.social #marketing

Learn the essential elements of a successful YouTube strategy for businesses. Find out how to create captivating videos and avoid common pitfalls. via @steeletype.bsky.social #business

A careful analysis of Google's HCU signals and how they may relate to a core algorithm or spam update. via @martinibuster.bsky.social #seonews #Google

🤖 AI bots are crawling your website right now - and they make up 28% of all crawler traffic. Is your site optimized, or are you missing out on potential AI search traffic? Watch to learn 3 ways to get your website AI-ready before your competitors do. youtube.com/shorts/lTNtx...

Listen, I know "toxic" is a little dramatic but it can also be apt. I used to link build. It's big business for a reason, and the financial incentive still generates bad practices. I've been part of great campaigns, and I've also seen all sorts of justifications for bad links.

I went pretty in-depth on YouTube's algorithm. Imo it's a really good idea for SEOs to understand it even if you're not focused on video. It's a look at what a Google property does when it has complete control over the platform. P.S. Tags don't matter.

Then fucking pay for it

The great lie of ommission from Google seems to have always been: create high-quality content (so that we can steal it and show it to users without benefitting you)

What the heck where are all these followers coming from! Hi friends, I haven't been posting much because I'm head down at work prepping for the holidays but I'll post something cool soon (depending on your definition)

Some SEOs: "UsE ChaTGpT fOr EnTITy AnALysis" Me: "ChatGPT, do entity analysis on this 404 URL" ChatGPT: "nO pRObLem!" 🤡 Inspired by @jessthebp.bsky.social brilliant video which is linked below and you should watch if you haven't!

SEO PRO TIP Be consistent with signals. Just saw this article by @mattgsouthern.bsky.social I've always said in my audit work "be consistent across signals". Here, a Google rep says it about canonicalization. Reinforces what @johnmu.com has always been advocating.

Oh my God

In the spirit of Thanksgiving I will make one (1) positive comment about LLMs: They've made it very easy to identify overused language and clichés. They build sentences with statistical probability. So if it "sounds like AI" that probably means it's overused.

I used to cook turkey with Delia Smith's method but last year I tried Padma Lakshmi's buttermilk brine recipe and it's so darn good. So I've developed a weird process somewhere between the two because I just can't give up Delia's stuffing.

However this turns out, it's going to be wild. There are two concurrent cases against Google that could end up forcing it to give up significant assets and advantages. I'd be a little more sympathetic to its arguments if it hadn't spent the last year ramping up AI theft and siphoning traffic.

'Tis the season to change your article headlines from 2024 to 2025 🫤

Me at the gym: hell yeah. Healthy habits. I'm gonna lose so much weight. The Del Taco on the way home: you dumb bitch

I prefer to make my own but I have a can on the table for people who prefer that :>

Reckoning with things I've said and done that hurt people is a difficult part of personal development and growth.

People often ask me how to know for sure if an image was created by artificial intelligence. So I marked in the attached photo (in the red circles) some clues that make me suspect that it's a fabricated photo, although it's not possible to say with absolute certainty in this case.

For something that only thinks in binary, computers seem to attract a lot of people saying "it depends."

One thing I value so much about @sejournal.bsky.social is the team's commitment to leadership development and learning how to have hard conversations. I'm using skills I picked up at work in my daily life.

Optimist: the cup is half full Pessimist: the cup is half empty SEO: how full the cup is depends on the quality of the water

It's been a few more days and the experience on Bluesky is still... really good. This is weird.

Optimist: The cup is half full. Pessimist: The cup is half empty. Marketing & Brand Strategist: What story are we telling about the cup?

I'm an editor and almost exclusively listen to audiobooks for my pleasure reading these days. Anyone dunking on audiobook listeners has no god damn idea what they're talking about.

Oh hey 99 followers! Cool! Hi friends :>

Christmas lights are up! I hate getting on the roof but I did it!

Huh! Very interesting use case.

Storytelling is overrated—your audience doesn’t care about your brand’s journey, they care about their own. (1/6) Just kidding, I love storytelling but...

Today is most definitely the day that I will open Scrivener, find that blank scene that's been haunting me, turn on my focus Spotify playlist, take a deep breath, and reread half my book while making tiny unnecessary tweaks. Let's friggin' GOOOOO!!!! #writerscommunity #horrorwriters 🪐📚

I have to buy several extra every year because, well, I buy them to give to people and then eat them.

Alli Berry: AI Overviews & The Impact On Search in Finance IMHO just published on YouTube I asked Alli: "In your opinion, what do you think about AI Overviews, how will they impact the industry and where is this going?"

being on twitter: this site is unusable 🤬🤬🤬 being on bluesky: this site is unusable ☺️☺️☺️

Oh hey this is helpful

The vibe is so different here. So many people seem more willing to follow back and engage with accounts they don't know. I've only been here a day but this is very cool so far.