Pinned
This is snake-handling 101. The snake-handlers believe snakes can be deadly. But they also need you to be in awe of their faithful handling, to confer authority upon them as the special, spiritually gifted guarantors of Snake Safety/Governance. Fear, fascination, and protection reinforce each other.
Three notes: (1) this is not *just* marketing. These guys really do mean it. They are convinced they’ve built a vengeful digital god. (2) but also they’re a cult. They are not impartial scientific experts. (3) and one of the byproduct of their endless confidence is marketing hype.