Wayne Dahlberg

Wayne Dahlberg

@wayned.bsky.social

Designer building things for  + web platforms. prev Chatbooks. Shoot film, listen to vinyl, build robots. https://superinteresting.co

105 followers429 following46 posts

Cook’s leadership has proven astronomically lucrative for the company and its investors. Some may argue his position is bulletproof. But when investors begin to see the high water mark of the best growth-stage value-extraction CEOs in a generation, no amount of historical gains will be enough.

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I think we have seen the high water mark of the Tim Cook growth stage. Maybe put hardware SVP John Ternus at the helm to usher in a plan for ARM chips to not only adapt but excel at the discrete parallel processing needs that onboard AI demands, not bundling compute on one dye and sprinkling on RAM.

Looking forward, macOS and iOS redesign need to lean way from, and not into, deeper minimalism. We’ve had a good run since iOS 7, learned what worked & what didn’t. With Ai and declarative computing being the next tech revolution, our operating systems need a touch more humanity and tactility.

Not Corinthian leather, but more than monotone UI with dark & light mode variants. Borrow materials from visionOS where prudent. Keep app icons square on iOS, round in AR & watch, mixed in macOS.

Fun fact: If you analyze the root causes of why Mac has been historically bad at gaming, and leadership's reluctance to meaningfully address it — it tells you everything about how and why Apple massively missed on AI.

Cook’s leadership has proven astronomically lucrative for the company and its investors. Some may argue his position is bulletproof. But when investors begin to see the high water mark of the best growth-stage value-extraction CEOs in a generation, no amount of historical gains will be enough.

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Poised for decades of dominance in hardware + software innovation, perfect messaging, user experience unmatched—they didn’t account for the asymmetric threat of the entire human-computer interaction model changing so quickly.

Even with all the forward looking initiatives and mind-blowing tech like VisionOS, it’s all rooted in a very 2022 outlook & investment in the future. It’s not that that they weren’t paying attention, they are painfully more aware than anybody. It’s hard for a cruise ship to turn on a dime.

Cook’s leadership has proven astronomically lucrative for the company and its investors. Some may argue his position is bulletproof. But when investors begin to see the high water mark of the best growth-stage value-extraction CEOs in a generation, no amount of historical gains will be enough.

View full thread

Now they’re faced with a dilemma of a decades-long ARM-centric hardware ecosystem and manufacturing pipeline vision that will suffer in AI without bundling devices with insane amounts of RAM to make up for it. HistoricallyApple starves devices in RAM, so it’s a bitter pill for leadership.

LLMs are not just a software innovation. They are fundamentally reshaping the computing experience from the inside out. Just as GPUs were once an alien concept that evolved into a standard piece of hardware, so too chips will evolve around discrete processing of AI on the local device.

Cook’s leadership has proven astronomically lucrative for the company and its investors. Some may argue his position is bulletproof. But when investors begin to see the high water mark of the best growth-stage value-extraction CEOs in a generation, no amount of historical gains will be enough.

View full thread

2. They shaped the market around personal computing and polished the experience as much as any company in history. And while focused on serious innovation and next-generation HCI patterns they missed something right under their noses. Even with legions of machine learning engineers, they missed it.

They dismissed Large Language Models as a software-only technology because their 10-year plan with ARM chips focused on a path of shared architecture instead of discrete parallel processing. The reason why Mac gaming sucks is the exact reason why Apple missed AI.

Cook’s leadership has proven astronomically lucrative for the company and its investors. Some may argue his position is bulletproof. But when investors begin to see the high water mark of the best growth-stage value-extraction CEOs in a generation, no amount of historical gains will be enough.

View full thread

The cracks in the foundation were two-fold: 1. Hiring the best hardware talent in a generation to rebuild the company around a mobile ARM chip architecture that made Apple products appear blazing fast at most consumer computing tasks. They shipped devices that were starved for RAM and hid the specs.

Internally Apple ships the bare minimum hardware necessary in devices that is required by their OS and software teams to give the appearance of speed & performance gains, despite epic marketing campaigns of mind boggling improvements. Being coy about hardware specs is a lucrative strategy for them.

Cook’s leadership has proven astronomically lucrative for the company and its investors. Some may argue his position is bulletproof. But when investors begin to see the high water mark of the best growth-stage value-extraction CEOs in a generation, no amount of historical gains will be enough.

Cupertino has enjoyed building a walled fortress of patented hardware and software that saw very little threat because of their relentless focus on user experience, immaculate messaging, and a seamless product ecosystem. How could anybody or anything even pose a concern for such a juggernaut?

Wayne Dahlberg reposted

Using #SwiftUI’s UIGestureRecognizerRepresentable and Anchor Preferences, you can build a ButtonStyle that is triggered by a long-press in a parent view in addition to regular taps. This enables building custom menus like this that allow triggering an action with a single long press.

AI slop is everywhere, and I'm here for it. What looks like digital garbage is actually negative training data - a comprehensive map of what not to do. The slop isn't noise, it's navigation. And look how far we've come in just 2 years.

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