Kyle “wolf_hands” Woodson

Kyle “wolf_hands” Woodson

@wolfhands.bsky.social

Playing as many indie games as I can. Only listens to bangers. Currently: Co-founder, Marketing @ The Soul Stand Prev: https://wolfhands.notion.site/ he/him | No AI ✉️ kyle(at)thesoulstand(dot)com

723 followers441 following927 posts

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📌🧵 Hey Bluesky - I’m Kyle “wolf_hands” Woodson. Co-founder and Marketing Director of The Soul Stand; meaningful marketing for indie games with soul. Fully remote for over 10 years in the #gaming/#videogame industry. I post about #indiegames, #marketing, #anime and the state of social media.

gonna go look at all the bleets in BIG MODE

Bluesky@bsky.app

Also new in today’s v1.136 update: iPad support! One of our most-requested features is finally here in beta. Try out the Bluesky app on your iPad, and if you see anything off, let us know under Settings > Beta features.

Honestly a great feature. Instagram has had this for a while and it’s one of the few things I’ve liked about it over other platforms.

Bluesky@bsky.app

v1.136 is live! Introducing: Profile links We want independent writers, artists, developers, and creators to be able to build and fund sustainable projects on Bluesky. Help your followers know how to support you by adding buttons for Patreon, Ko-fi, your newsletter or website, and more.

Kyle “wolf_hands” Woodson reposted

While you’re trying all the cool new demos in this season’s Steam Next Fest, why not check out my demo while while you’re at it! It’s 100% handcrafted with love ❤️🦖 store.steampowered.com/app/4687290/... #indiegames #solodev #cozygames #platformer #SteamNextFest

hooray for this! ..... ....but I'd love to know why they over on x/twitter posting about attie ai and "flappy butterfly"

Bluesky@bsky.app

v1.135 is live! You can now browse quote posts by Top in addition to Latest. And posts keep their thread numbering when quoted. These changes are rolling out now. If you don’t see them yet, try refreshing your browser or visiting the app store to make sure you’ve updated to the latest version.

Kyle “wolf_hands” Woodson reposted

We're hiring! If you're a sprite artist & animator looking for work, please send us a message or an email. 🐸 (Paid work!) (Re-posts/shares by the community are appreciated! Ribbit!)

Kyle “wolf_hands” Woodson reposted

MEMORIA WAKE DEMO LIVE ☂️ PLAY AS THE DREAMER; overcome your nightmares ⚔️ SOULS-LIKE COMBAT; over 15 bosses, all unique 🗺️ HAND-CRAFTED WORLD where beauty & horror intertwine #indiegame #indiedev #gamedev #demo #nextfest

Perfect fit if true @eveningstar.studio was a blast to work with on Penny's Big Breakaway

VGC@videogameschronicle.com

Classic PlayStation franchise Ape Escape is set to return in a revival developed by the team behind Sonic Mania, according to sources. vgc.news/news/sources...

Great thread on how interconnecting your game’s marketing activities for a major beat can lead to results that are greater than the sum of its parts.

Victoria 🪴@mimimerlot.northsky.social

I have some work wins to share. Could this be a LinkedIn post? Probably, but then I'd have to log into LinkedIn and I really rather not do that. so: How We DIY'd a Gameplay Trailer Release and Increased Wishlists by 50,000% 🧵

Kyle “wolf_hands” Woodson reposted

Great article. Growing up in Houston, I always felt unfulfilled by its lack of video game scene. I’m glad folks are stepping up to the plate and turning that around. If you’re one of the folks featured in this piece, reach out. I want to chat. www.houstoniamag.com/arts-and-cul...

houstoniamag.com‘Slime In the Ice Machine’ Is a Catalyst for Houston Video Game DevelopmentA University of Houston club and video game developer are making sure of it.

This #solodev from Ukraine is making an inventory management & auto battler hybrid where you 🎲 Roll dice for armor & weapons 🪎 Keep careful track of your equipment & inventory to properly scale with the enemies Simply, yet crazy fun. The demo was stunning. #gaming #indiedev #indiegame #godot

I can easily see this being a “one more run” type game where you look up from your Steam Deck and notice it’s 4am (oops!). Dice Looter is launching Nov 9th on Steam and is the dev’s first game on Steam. Dev: Andrii Marych || @3blackpixels.bsky.social Steam: store.steampowered.com/app/4276810/...

store.steampowered.comDice Looter on SteamRoll the dice to collect loot, combine your gear, and discover powerful builds. Dice Looter is a roguelike autobattler where your hero enters battle to become the greatest warrior among mortals.

Kyle “wolf_hands” Woodson reposted

⚠️ FAQ // Memoria Wake playtest - single player isometric souls-like - over 15 bosses, all unique - hand-crafted world where beauty & horror intertwine - wrench - playtest starts Sept 26th on Steam #indiegame #indiedev #gamedev

This fully remote studio just released a co-op hack & slash where you ✨ Play as a magical girl in the M.A.H.O.U. Unit and, 🎁 Give gifts & deepen bonds with your allies The art and game design inspirations are immediately apparent and I’m already excited to play more. #gaming #indiedev #indiegame

Kyle “wolf_hands” Woodson reposted

NEW: Nearly 300 more jobs cut at Microsoft's gaming team (part of 3,200 announced in July). Majority at Halo Studios, reduced to support Ninja Theory facing potential closure Halo to Activision (dev and publishing) Rare to Activision, too Obsidian to Bethesda www.gamefile.news/p/xbox-halo-...

gamefile.newsMicrosoft makes big cuts at Halo Studios, shifts franchise to ActivisionDeal to sell Ninja Theory falls through, dimming studio’s prospects

📌🧵 Hey Bluesky - I’m Kyle “wolf_hands” Woodson. Co-founder and Marketing Director of The Soul Stand; meaningful marketing for indie games with soul. Fully remote for over 10 years in the #gaming/#videogame industry. I post about #indiegames, #marketing, #anime and the state of social media.

Current projects: Memoria Wake, TBA Past projects: Carmageddon: Rogue Shift, Surfpunk, No Rest for the Wicked, Tales of the Shire, Wild Hearts, The Sims Spark’d, Vainglory Smaller contributions: Vampire Crawlers, Cronos: The New Dawn, LEGO Party, Penny’s Big Breakaway, It Takes Two, Split Fiction

This Kyoto-based studio is making a physics-based dungeon brawler where ⚔️ ”Physics-based” also includes controlling your weapon and, 🛝 Use gravity & the terrain to slide really fast (you laugh, but it’s super fun). Demo already out. #coop #gaming #indiedev #indiegame

Really great watch from Derek Lieu as always. I would add → depending on the genre it can be important to lean into one more than other. E.g., friendslop games should still 100% have a trailer, but getting them on the Shorts circuit is going to be a major priority for the marketers involved.

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START EARLY, CAPTURE OFTEN, TRIAL IT INTERNALLY. Indie Devs — you don’t need to post every day, follow every trend, or burn yourself out on marketing. A small, consistent, conscientious effort will always win over throwing your game in front of as many people as possible 2-3 months before release.

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Now let’s be clear, I am not advocating for anyone to start micromanaging. Rather, a low stakes way to share amongst the team small wins for everyone to celebrate. The recordings that seem to pique everyone's interest the most internally are usually good candidates for content to share externally.

Obviously, do your due diligence in terms of what you & your team want to share externally in the first place, but if you’ve never “done marketing before” it can feel daunting as to what is and isn’t worth sharing. This ritual can act as an initial barometer.

START EARLY, CAPTURE OFTEN, TRIAL IT INTERNALLY. Indie Devs — you don’t need to post every day, follow every trend, or burn yourself out on marketing. A small, consistent, conscientious effort will always win over throwing your game in front of as many people as possible 2-3 months before release.

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▪️ TRIAL IT INTERNALLY: If you’re on a small team, share what you recorded with the team. Even better, attempt to have everyone on the team start sharing small recordings when they complete a task (essentially when there’s actually something potentially worth showing).

START EARLY, CAPTURE OFTEN, TRIAL IT INTERNALLY. Indie Devs — you don’t need to post every day, follow every trend, or burn yourself out on marketing. A small, consistent, conscientious effort will always win over throwing your game in front of as many people as possible 2-3 months before release.

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Crosspost to every platform, or have pinned posts linking to a Discord, or something in between; whatever you believe you’ll be able to commit to (even when your main priorities take up more time than expected). Then, just make sure you follow through! Easier said than done, though, I know.

START EARLY, CAPTURE OFTEN, TRIAL IT INTERNALLY. Indie Devs — you don’t need to post every day, follow every trend, or burn yourself out on marketing. A small, consistent, conscientious effort will always win over throwing your game in front of as many people as possible 2-3 months before release.

What does that actually mean though? ▪️ START EARLY: After deciding your game’s genre and art style (arguably your game’s first and most pivotal marketing decision), you should start thinking about how and where you plan to communicate with your players about your game.

Pre-built tools like this are crazy useful for anyone helping with marketing that may not be as savvy navigating game engines. Especially agencies or freelancers who have to learn how to use a different engine for each project.

Levity Cube@kilwala.bsky.social

Just a friendly reminder that it's worth making an in-game screenshot button to quickly get hi-res images without fiddling with OS stuff. #gameDev #indieDev #madeWithUnity #blender3D #dogs

Kyle “wolf_hands” Woodson reposted

Women-Led Games returns for our Game Awards showcase this December! We partner with the most prestigious names in gaming media to put a permanent spotlight on women-led excellence in games. Form closes October 5th! forms.gle/UMNAF2UGfhF8...

forms.gleWomen-Led Games - The Game Awards 2026Women-Led Games is gearing up for our 2026 Game Awards Showcase and are once again officially partnering with our broadcasting partner at The Game Awards to do so! We partner with the most prestigiou...

This “financial roguelite” lets you 💰 Experience paying off debt by shooting marbles at pegs on a board, and 🃏 Combine effect-laden marbles with power boosting coins to withstand ever increasing bills. #gaming #indiedev #indiegame

This #solodev is making a fast-paced 2D roguelite where you 🗺️ Explore islands connected by bridges and, ⚔️ Face hordes of enemies with Flora, a hammer-wielding explorer. Played the demo and loved how quickly a build came together. #gaming #indiedev #indiegame

Bridgelands will be in early access for 1-2 years as they solo dev this, per their Steam page, so they can develop the game in a sustainable way while also including player feedback into the process in an integral way. Dev: Pyliot Games Steam: store.steampowered.com/app/3856950/...

store.steampowered.comBridgelands on SteamBridgelands is an action roguelite where you embark on expeditions with Flora across mysterious islands. Choose your routes, face dangerous creatures, and combine powerful perks to create a new build ...