Post

Benjamin
@benjamin.network

Which logo would you put in front of your ATprotocol handle if you had to put it on a poster or website? Mostly I've seen people using the Bluesky logo, but now there's mu.social, @eurosky.social, @blackskyweb.xyz and others, all with their own logo's, it's starting to get confusing.

0 reposts34 likes

Thomas Broyer
@tbroyer.ltgt.net

Just like they're using the Mastodon logo (and name) even though the Fediverse is as diverse as the Atmosphere… (and even though there *is* a Fediverse logo !)

Paul Rohr
@pevohr.bsky.social

For a ubiquitous atmosphere logo, just go with the obvious choice -- render the @ symbol in a specific sky-blue hue: 1. Host a design challenge to choose the ideal color -- accessible, friendly, good light/dark contrast, etc. 2. Prefix that RGB/Pantone color everywhere There's no step 3

Paul Rohr@pevohr.bsky.social

This leaves us with only one behavior to specify. Which social profile should a handle send you to when you're: - in a browser bar, - on a non-social website, or - otherwise not in an explicitly social context? Your preferred social app? Or wherever that person calls home?

Paul Rohr
@pevohr.bsky.social

Semioticians will notice that there are three visual elements here 1. the @ symbol itself 2. prefixing it to a site 3. that specific sky-blue hue Of these, the third is *least* important. It's just a temporary way to draw attention to the conjunction of the other two until you learn the pattern

Paul Rohr
@pevohr.bsky.social

Branding savants may object that this doesn't function like a typical (trademarkable) *product* logo, because it's not distinctive enough But for us genericide isn't a bug, it's the point. The whole goal is to make @ prefixes synonymous with a *behavior* -- social coexistence in/on the atmosphere

Benjamin
@benjamin.network

This has been put forward a couple of times now, but the problems remains that until you reach the point at which people learn to equate @[handle] to the atmosphere, most people will just assume it's your Instagram handle. A logo or symbol acts to make that connection until it's no longer needed.

Woody Melling
@woody.fm

I don’t think color is something the atmosphere should have an opinion on. Setting aside accessibility concerns, I don’t think that ATProto should force developer and designers to figure out how to fit a specific shade of blue into their design systems.

Kevin Marks
@kevinmarks.com

Put your website url and link to the handle from there both in the protocol way and as a link on the webpage for people to follow (ideally with rel-me on it too, so verification can work)

Benjamin
@benjamin.network

After all, why use the @bsky.app logo if it's an Eurosky account & I'm using mu.social? I've seen some noise about an official ATprotocol logo (which would make most sense), but not sure if consensus has been reached on the design front yet. Did I miss the memo, or are we yet to figure this out?

Boris
@bmann.ca

There is no entity representing the Atmosphere community… yet.

Boris@bmann.ca

Our community has gathered around the concept of Atmosphere. There’s work to do in explaining, culture building, and the concrete task of rallying around a brand / logo, especially around login.

Woody Melling
@woody.fm

I gotta sketch this up at some point. But the 🌤️🌥️⛅️ emojis with the @ symbol instead of the sun is where I’ve been leaning. Platforms can style that like they style their emojis. It should be a symbol, not a brand

Benjamin
@benjamin.network

Seems logical, but it's also already kinda the logo for Threads. And if you use that and your handle it's @ @[handle], which looks awkward. If you leave the extra ampersand off, people get confused. ATprotocol needs/deserves more distinction.