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“Spider-Man takes on the 1%” was already a pretty good pitch even if it was unlikely to make superhero numbers. But Robin Hood movies have a ceiling too, so I’m not sure this gets them anything and may actually lose them credibility in exchange for slight name recognition.

Look, as long as there isn’t also a gloppy Bryan Adams song attached, I can live with it. (Though I do agree with your overall point.)

I've seen the trailer three times now and I got really strong Braveheart vibes every time.

"Based on the true story that's never been told," the go-to marketing move that hadn't been used in at least the last 20 minutes

Figure someone didn't look at any of the movies materials just used a LLM for it and it statistically came up with Robin Hood.

That box set is going to go off.

The funniest bit: the English distributor saying ‘it can be about whatever they like in America, but it’s not about Robin Hood in the UK!”

The only Robin Hood movie I had any interest in seeing was the sequel to Kingdom of Heaven Monaghan talks about on the commentary track. Fucking insane Ridley went on to do a Hood movie that wasn’t that, and also wasn’t the more interesting “Robin and the Sheriff are the same guy” initial pitch

I saw that tagline thrown onto a tv spot the other day & got whiplash. I had to rewind it, it popped up so fast. Even the voiceover guy seemed to be out of breath as he said it, & he barely completed it before the spot ended. Literally couldn’t believe how tacked on it felt. Then I saw this story 😂

Reminds me of Russell Crowe signing up to play the Sherriff in ‘Nottingham’ - a movie where Robin is the bad guy - then hearing about the peasants revolt from Billy Bragg and deciding that was the story that needed telling. Turned out it wasn’t. Nottingham script still unproduced.

Andrew Garfield and Paul Greengrass really ought to clarify the situation… and quickly.