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It’s striking how almost everybody who actually makes a living as an influencer now seems to be completely miserable + on the point of total breakdown from having to churn out content essentially every waking hour (as that’s what the algo requires). Living like that is inhuman.

Faine Greenwood@faineg.com

it’s bad that it increasingly feels like everyone has to be a TV host now if they want to stay gainfully employed

Making it in media always required a ton of work, but in the past, people in media (TV, journalism, writing, etc) had somewhat more breathing room because media itself just moved much more slowly. Now it feels like genuinely driving yourself insane is almost the only way to get by - forget balance.

22 reposts260 likes

It’s in part the fault of Hot Take culture and the joint expectation of not only having an eye catching opinion - to drive clicks, and not necessarily to express insight - but publishing that opinion while the body’s still warm, so to speak.

There’s actually very little reason to churn out a piece within hours of The Thing you’re covering happening, unless the news happens to be breaking and thus a quick turnaround is necessary as a public good. Most times, you don’t need to say something that fast!

There’s a thing I’ve noticed working in prepress too lately. In 2010 a 14 day lead time was minimum. Then same week. Then overnight. Now (adding with gen AI in the mix) having a print idea in the AM and wanting the final delivered before midday isn’t uncommon.