Post

it’s bad that it increasingly feels like everyone has to be a TV host now if they want to stay gainfully employed

Patrick Singletary@psingletary.com

I think the rise of person as a brand and self-promotion to climb your career, on top of creator economy demanding attention getting behavior to get eyeballs is the cultural influence. But you could point further back to killing off "company man" loyalty. Everyone has to sell themselves.

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I’ve been thinking a lot about how the cultural freak-out over television rotting brains in the mid-20th-century (exemplified by Mike Teavee from Willy Wonka) was somewhat overblown at the time, but now seems disturbingly relevant to our current moment in 2026

Television aired 1/wk and its programmers knew an audience would be done and another would log on; creators are incentivized to make works that engender satiety and viewing habits Compare to modern mediums where the creator's moral hazard is to encourage an endless orgy of "binge content"

I wonder if part of it is that now anyone can "be on TV." Forty years ago most people simply couldn't. And in terms of consumption there were basically 3 channels, PBS and maybe a local network if you lived in a large enough metro area.

I really need to carve out some time to sit down and review more 20th century cultural criticism of TV - as a kid in the 90s, I recall getting this message most vividly from Calvin and Hobbes. Calvin would, of course, be addicted to YouTube gamer/mascot horror slop if the strip was made today.

the older I get the more I deeply understand and envy Bill Watterson and his total disgust with pretty much everything in our culture. I can only imagine how he’s feeling right now.

Don’t have to imagine! He wrote a new book recently called “the mysteries” that’s short and very good and particularly subtle

Bill Watterson’s essays about media and the decline of comics in the 10th Anniversary Calvin and Hobbes book made a BIG impression on me when I read them as an 8 year old. they may also have helped doom me to growing up to respond to our current cultural horrors in a very similar way.

Every household has 8+ screens and every screen is full of advertisements and information, devoid of knowledge and culture. Content made to make money and further content to make even more money.

Yes! I’ve also reflected recently on the gripes against TV that I vaguely remember from the 80s and 90s from Cranky Old People and realized, ooop! They knew what was up. TV show hosts running the country. People streaming their lives for 12 hours a day, everything is a “take” etc

I know a lot of problematic stuff about him came out subsequently but David Foster Wallace’s essays on media and TV really left an impression on me when I first read them.

Naomi Klein’s Doppelganger wrestles pretty directly with these questions about personal brand in a terminally online world, if you haven’t checked it out

Turns out a small(ish) minority of people will sit down & watch enough TV to rot their brains. Just about everyone will rot their brains given the opportunity to *be* TV.

I am slowly making my way through Amusing Ourselves to Death and find it’s still relevant and enlightening. It’s more than a bit sad that we’ve gone from “there’s nothing on” to algos feeding you exactly what you’re interested in as content creators scramble to fit into the correct shaped holes.

You do realize, of course, that this could be read as "the freakout over the brain-destroying slop I grew up with was overblown, the freakout over the brain-destroying slop today's kids get is totally justified", right?

My husband’s company keeps demanding people all show up for a company wide meeting once a month & these impromptu “We need you to come in this day for X” … cramming 50 people in a conference room meant for 10. They are also short about 25 desks for the number of employees. All so that the execs…

Can get their video capture of “the whole company forced to fake smile” while crammed in like sardines and wondering which respiratory virus they’re all going to get this month.

I don't think this is true any more than a man needs to be >6ft to be successful at dating but it's believed without question like "men need to be above >6ft to be successful at dating" and the source of the belief is the same.

And here I thought anyone wanting to be a "content creator" for a living was a fool for competing in such a saturated market. No, it turns out content creator is the only job now

I am trying to leave marketing for this exact reason. Not everyone is a content creator! You don't need a therapist or a software provider who also make funny viral videos! In fact I think itd be better if they and most people on earth DID NOT spend their time that way!!!

Does it feel like that off line? Of course, I work in a heavily unionized metro area that’s generally doing well (if expensive af). My municipality is heavily working class and majority Latino and while people do a lot to make ends meet, it isn‘t online or culturally based at all.

I suppose I could have noted that if you’re in a heavily unionized industry and area it’s certainly way less of an issue (but we do only have so many characters here)

I suspect the immigrant trades workers here aren’t unionized but for the rest of NYC, unionization makes a huge difference. I honestly wonder how much we could solve by: 1) more unionization 2) higher taxes on the rich 3) building more houses

Yeah, I suppose it depends how much time you are supposed to put into it. And I think it varies btw professionals vs. blue collar jobs if you don’t own your own business. An auto mechanic doesn’t need to be online. Their company does but that’s not new. That’s just advertising.

My job doesn't require that of me at all. But, to be fair, I spent my last 20 years working in an industry that half of Bluesky thinks shouldn't exist (PBM). Came to it by accident, couldn't find a different job in the years when job market was still alive and I was young enough, and now here I am

And at the same time, a truly weird development: our local ABC news station just fired their anchors and a bunch of staff. The local news will now be pre-filmed video segments, no hosts. And this is a major city in our state! (Baltimore)

It's insane how people of any creative stripe are expected to be in this role given how easy it is to be abused online and to fall into doomspirals. And often times the advice is bs. You're expected to take all of the cost but none of the benefits.

I can handle online stuff because I'm pretty comfortable with being disliked (I see it as a thing that will exist) and my ego isn't important in the grand scheme of things. Many people, understandably, don't have this and will get hurt for it. That's messed up.

This I'm pretty sure is why I can only manage part time work from another time zone. I really can't sustain the level of performance required for video calls.

Tv host, writer, and editor. I’m on TikTok (not for money, thank god) and I use so many skills putting videos together plus the science knowledge I already have. Idk how anyone puts out multiple videos a week. I’ve got one every week or two in me.