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it’s bad that it increasingly feels like everyone has to be a TV host now if they want to stay gainfully employed

Patrick Singletary@psingletary.com

I think the rise of person as a brand and self-promotion to climb your career, on top of creator economy demanding attention getting behavior to get eyeballs is the cultural influence. But you could point further back to killing off "company man" loyalty. Everyone has to sell themselves.

I’ve been thinking a lot about how the cultural freak-out over television rotting brains in the mid-20th-century (exemplified by Mike Teavee from Willy Wonka) was somewhat overblown at the time, but now seems disturbingly relevant to our current moment in 2026

I really need to carve out some time to sit down and review more 20th century cultural criticism of TV - as a kid in the 90s, I recall getting this message most vividly from Calvin and Hobbes. Calvin would, of course, be addicted to YouTube gamer/mascot horror slop if the strip was made today.

Naomi Klein’s Doppelganger wrestles pretty directly with these questions about personal brand in a terminally online world, if you haven’t checked it out

I really need to read it but admit I’ve been putting it off because it’ll probably depress me even more

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It did a good job not losing sight of the fundamental absurdities, plus she spends a lot of time dunking on Naomi Wolf, which breaks up the depressing bits