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it’s bad that it increasingly feels like everyone has to be a TV host now if they want to stay gainfully employed

Patrick Singletary@psingletary.com

I think the rise of person as a brand and self-promotion to climb your career, on top of creator economy demanding attention getting behavior to get eyeballs is the cultural influence. But you could point further back to killing off "company man" loyalty. Everyone has to sell themselves.

I’ve been thinking a lot about how the cultural freak-out over television rotting brains in the mid-20th-century (exemplified by Mike Teavee from Willy Wonka) was somewhat overblown at the time, but now seems disturbingly relevant to our current moment in 2026

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Television aired 1/wk and its programmers knew an audience would be done and another would log on; creators are incentivized to make works that engender satiety and viewing habits Compare to modern mediums where the creator's moral hazard is to encourage an endless orgy of "binge content"

I wonder if part of it is that now anyone can "be on TV." Forty years ago most people simply couldn't. And in terms of consumption there were basically 3 channels, PBS and maybe a local network if you lived in a large enough metro area.

I really need to carve out some time to sit down and review more 20th century cultural criticism of TV - as a kid in the 90s, I recall getting this message most vividly from Calvin and Hobbes. Calvin would, of course, be addicted to YouTube gamer/mascot horror slop if the strip was made today.

Calvin wouldn't see through Tate. We'd get a good 16/24 panel arc of him treating Susie like shit getting that turned on him over and over and then realizing he's a grifrer imbecile. And Hobbes would make him feel real stupid about every watching him from the jump.

the older I get the more I deeply understand and envy Bill Watterson and his total disgust with pretty much everything in our culture. I can only imagine how he’s feeling right now.

Don’t have to imagine! He wrote a new book recently called “the mysteries” that’s short and very good and particularly subtle

Bill Watterson’s essays about media and the decline of comics in the 10th Anniversary Calvin and Hobbes book made a BIG impression on me when I read them as an 8 year old. they may also have helped doom me to growing up to respond to our current cultural horrors in a very similar way.

Did you check out the very short graphic book he did the background art for a few years ago called THE MYSTERIES? It's just a small thing, very simple but predictably great, mixing optimism and pessimism about the state of things.

and yes I shouldn’t have said everyone needs to be a TV host, since there are still plenty industries and sectors where a social media presence isn’t an advantage one way or another, but folks, we have only so many characters on here for Infinite Hedging of Statements to Reflect All Realities

Every household has 8+ screens and every screen is full of advertisements and information, devoid of knowledge and culture. Content made to make money and further content to make even more money.

Yes! I’ve also reflected recently on the gripes against TV that I vaguely remember from the 80s and 90s from Cranky Old People and realized, ooop! They knew what was up. TV show hosts running the country. People streaming their lives for 12 hours a day, everything is a “take” etc

I know a lot of problematic stuff about him came out subsequently but David Foster Wallace’s essays on media and TV really left an impression on me when I first read them.

Naomi Klein’s Doppelganger wrestles pretty directly with these questions about personal brand in a terminally online world, if you haven’t checked it out

It did a good job not losing sight of the fundamental absurdities, plus she spends a lot of time dunking on Naomi Wolf, which breaks up the depressing bits

Turns out a small(ish) minority of people will sit down & watch enough TV to rot their brains. Just about everyone will rot their brains given the opportunity to *be* TV.

I am slowly making my way through Amusing Ourselves to Death and find it’s still relevant and enlightening. It’s more than a bit sad that we’ve gone from “there’s nothing on” to algos feeding you exactly what you’re interested in as content creators scramble to fit into the correct shaped holes.

You do realize, of course, that this could be read as "the freakout over the brain-destroying slop I grew up with was overblown, the freakout over the brain-destroying slop today's kids get is totally justified", right?