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One of the hardest things to do is bring campaign-level communications to the work of governance, and snowstorms are notoriously one of the biggest litmus tests that less-engaged voters use to judge mayoral administrations. This is an excellent way to communicate.

He makes me so happy every time I see a video from him because he's genuinely enjoying himself in all of them even when he's talking about serious things. Like, you can tell he thinks the conversion of the sanitation trucks to snowplows is the coolest fucking thing in the world!