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One of the hardest things to do is bring campaign-level communications to the work of governance, and snowstorms are notoriously one of the biggest litmus tests that less-engaged voters use to judge mayoral administrations. This is an excellent way to communicate.

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It’s okay, tone doesn’t always come across online. We can just let folks know that they missed a joke because context didn’t translate.

The production house that did the campaign videos is Melted Solids; I don’t know if their principals are involved in the city videos or have been hired by the city to consult.

. 🚨🚨🚨Call your senators & tell them do NOT🚫fund the government‼️ If they fund any part of the gov & not ICE, they will just move the money to ICE‼️ Listen to this guy!👇 👇 👇 Then please call your senators‼️ SHUT IT DOWN‼️ (202) 224-3121 24 hours / 7 days substack.com/@lisagallagh...

The only thing they’ll need to add, now that it’s a remote learning day tomorrow, is an explanation for the kids why there aren’t enough school days on the calendar to do a snow day.

Plus seeing the chains on the trucks is going to give the suburban pickup drivers at least a partial. Great comms work all around.

He makes me so happy every time I see a video from him because he's genuinely enjoying himself in all of them even when he's talking about serious things. Like, you can tell he thinks the conversion of the sanitation trucks to snowplows is the coolest fucking thing in the world!

In fairness I think snowplow driver was the #2 occupation goal shared by my brother and me until about age 10, right behind "trash truck driver" and "guy who gets to ride hanging off the back of the trash truck".