Post

The New York Times

A new app called MicroCo is the first Hollywood effort to capitalize on micro dramas, an addictive, bite-size entertainment genre that started in China. Shot vertically for viewing on phones, they are soapy, scripted and serialized — video romance novels for the TikTok era.

nyti.msA Hollywood Start-Up Targets the Micro Drama CrazeA new app will focus on super-short TV shows shot for phones, a bit like Quibi, an earlier app aimed at quick content.

13/8/25, 5:40 pm7 reposts30 likes

@latenac.bsky.social

I hope they hire Nish Kumar

@thevoiceless.substack.com

Can we just skip to the part where they shutdown and sell the rights to their content to Roku

isosolies.bsky.social

@isosolies.bsky.social

Hold on didnt Quibi fail disastrously last time?

Er-EEK! D. Spider

@ericdsnider.bsky.social

*second

f the new york times

@fnyt.bsky.social

A Hollywood Start-Up Targets the Micro Drama Craze f the nyt gift link

nytimes.comA Hollywood Start-Up Targets the Micro Drama Craze

@blackskyeddie.blacksky.app

Quibi? Is that you?

@edittrap.bsky.social

I guarantee not one ‘micro drama’ will be as good as an episode of Bluey.

@mccabeagent.bsky.social

And it’ll fail because they don’t understand the model

@smartbunny.bsky.social

Oh like that huge success Quibi!