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"The only clue that users seemingly had of Siri's alleged spying was eerily accurate targeted ads that appeared after they had just been talking about specific items like Air Jordans or brands like Olive Garden"

Siri activation that occurred after the "Hey, Siri" feature [...], where recordings were apparently prompted without users ever saying the trigger words" Sometimes Siri would be inadvertently activated, a whistleblower told The Guardian, when an Apple Watch was raised and speech was detected."