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NEW BLOG FOR YOU Google's energy consumption numbers in their new climate report are mind-blowing. 2 years ago they flipped from linear to exponential growth, and their climate impact is blowing out, too. A WILD testament to the obscene bloat and waste of GenAI: ketanjoshi.co/2026/07/01/g...

When data centres plug into the grid, power generation has to increase. That often comes from coal and gas - and so, Google's reported grid emissions are accelerating too The pollution pumped out here causes stuff like heatwaves that kill thousands of people. This is unsafe and v v v dangerous

Google defend this with a line I hear a lot: 'we still like our targets but this isn't linear' Well, no. It's not. It's exponential in the wrong direction. This is now how climate targets work, folks. Also see: my 2025 Microsoft post ketanjoshi.co/2026/07/01/g... ketanjoshi.co/2025/05/31/t...