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Something that hasn't been made clear: Firefox will have an option to completely disable all AI features. We've been calling it the AI kill switch internally. I'm sure it'll ship with a less murderous name, but that's how seriously and absolutely we're taking this. …

All AI features will also be opt-in. I think there are some grey areas in what 'opt-in' means to different people (e.g. is a new toolbar button opt-in?), but the kill switch will absolutely remove all that stuff, and never show it in future. That's unambiguous. …

I'm not asking for faith in our direction - the thing I love about the Firefox community is how open, honest, and technical it is. But I do ask that you don't have the opposite of faith. Like, try not to be determined that we're going to do the wrong thing here. …

I hope we can (re)gain your trust here. I don't personally work on this stuff, but I'll try hard to answer any questions you have. And other than that, I'll get back in my lane, and stick to web platform stuff. - Jake (@jakearchibald.com)

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As an organization, drop all plans for anything GenAI-related, promise to never touch it again, and have your wayward CEO apologize sincerely and unequivocally (and, optionally, resign). That is the only way to regain this trust.

Thanks Jake! I trust you as a person and your intentions a lot, so I hope you have enough power to steer that ship in the right directions! For me Firefox feels like a two-sided coin rn: glad Theo are here, glad they have an engine to not make Google and Apple the duopoly

But on the other side doing some things in recent years that simply don't look good :/ I guess, the issue in the end is funding. Building a fully fleshed out browser engine is expensive as hell and when your main product is a free thing for the world, it's really hard to finance that :/

The org constantly has to find angles to better get money into it and this creates these moments where community kinda thinks: "what? Why are they also going on this hypetrain? 😩"

I personally do not want Firefox to be working on AI at all and prefer that Firefox continue spending its resources on optimization, user-friendly features, and performance. But, if Firefox continues with AI development, the only path that could fly is developing its own model.

Why.Add.It.In.The.First.Place? Also, why the fuck did your fucking CEO talk about it like he did? I know that you developers are not responsible for corpo shit, but the trust is ZERO right now, and your company needs to know that.

You can't with just this. Fire the CEO and roll back the AI browser bullshit, then work on actively making useful features for three or four years and ask again.

so far I can tell the dev team, that I will not return to Firefox proper. The ML was already implemented into FF without the Users knowledge and it was quite painful to disable. I did after 19 years switch over to Waterfox and don't think the new CEO can be trusted.

I don't think you or the rest of the Firefox team understand how you've blown it with your user base by giving into them "AI" FOMO and sneaking in ML settings that were auto-enabled. Take it all out!

If you want people to trust you you need to not enshittify your product. Customization to make the enshittification less severe doesn’t cut it. Build a browser that serves its users and not any profit motive, and if you can’t do it at Mozilla, do it elsewhere. Your talent is wasted there.

FWIW, I’m switching my desktop usage to Waterfox until I see some forward-looking demonstration of consistency in this approach. I don’t doubt that those working the technical side understand peoples’ frustrations but I’m tired of having to swap services because management found a new shiny toy.

The fact that Mozilla, represented always as 'for the web', is okay with even building in the most anti-web technology ever, built around scraping all our data without us getting asked (no opt in for that). Nah. Having ai even as an option is where y'all lost all the trust you built.