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This is the same outlet that ran victim blaming junk science by a theologian as an article about long covid. To anyone who believed the Wired article about long covid last month, note how bad their article on perimenapause is. @wired.com is not a legit source anymore.

Demand for hormone therapy has spiked, creating a huge market for telehealth startups. Four leading startups in the perimenopause space – Midi, Winona, Alloy and Evernow – have raised millions. Midi has already become the first “menopause unicorn.” www.wired.com/story/inside...

Many people who might have previously considered a compounded hormone too risky, or who might have preferred seeing a doctor at a brick-and-mortar location, are now comfortable being prescribed these medications over the internet. www.wired.com/story/inside...

The potential customer base is vast in part because a remarkably long list of ailments are attributed to perimenopause and menopause. Some doctors worry that there are so many symptoms that almost anyone with aging ovaries can qualify as plausibly perimenopausal. www.wired.com/story/inside...

While it's absolutely good to shine a light on medical quack products that chase health buzzwords, this article is kinda shit. Perimenopause is a "buzzword" right now because historically it's been entirely ignored by doctors and society, it's very very good that it's getting attention and support!