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insane to me that @patagonia.com is suing incredibly impactful drag queen and climate activist Pattie Gonia for “harming their brand” is Patagonia not a brand for the LGBTQ+ community or for climate activists? because you’ve spent a lot of time pretending to be both.

when Pattie Gonia came to Minneapolis they actually reached out to the org I work for. they wanted us at their event to bring hundreds of new young people into the climate movement if that kind of stuff “harms your brand” I am happy to add your company to my boycott list

in a world where it is harder everyday to reach people and teach them, Pattie Gonia is doing that EVERY DAY. to millions of followers. @patagonia.com you should be ashamed

Patagonia TRIED coordinating with Pattie to avoid having to go down this route. They told Pattie over and over, don't do this or we'll be forced to sue, please do something else that doesn't infringe and we'll be fine. And Pattie kept saying, nope i'm doing the exact thing you said I can't

They are not being forced to do anything. The brand is named after a location. Pattie can argue the same. This is an absurd suit

Patagonia being the name of a location is relevant, but certainly not dispositive. If Pattie started a nightclub called Patagonia, she'd be fine. But she is trying to partner with brands to sell outdoor clothing that bears a TM that closely resembles Patagonia's. That is the problem.

A. Patagonia is not simply a brand name; it is an often ruggedly beautiful geographic region, not copyrighted. B. Patti Gonia departed from the "brand name" spelling. C. Get over it! I'm with the poster here, if you can't support the whole community, don't expect it to support you.

Kind of sounds like they wanted to, until Patti made the stakes existential for them by forcing them to either sue or outright abandon their trademark.