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$1 plus attorney’s fees.

WHAT

Said incredibly impactful drag queen didnt leave them a ton of choice, unfortunately.

You can read Pattie's statement here, which is the same info as her video: www.instagram.com/p/DY2M4qmlL7M/

Does it reveal that she is trying to trademark the brand in advance of a collaboration with Patagonia's dorect competitors, thus making the $1 suit look INCREDIBLY more restrained than it probably should be?

They’re not trying to say she can’t use the name. They’re not even looking for that much in damages ($1.00 USD). They just want her to stop appropriating their logo for business purposes. Which, under trademark law, they have to do or they lose it entirely.

No because it's irrelevant to the *actual case*.

You're getting played.

Forming an opinion without seeking out the facts in the case is the very reason why the "Lady sues McDonald's over Hot Coffee" is STILL used by people as an example of a frivolous lawsuit. Hopefully, you'll read all the responses to your post, especially the ones from folks like Akiva.

lol RIP their brand. Pattie Gonia rules and this looks (is) sooooo bad on them

I think they’re legally required to do this. It’s not inherently anti-LGBT. They don’t want *anyone* appropriating their trade dress.

It’s not about the name. It’s the logo and Pattie is sadly in the wrong here. The company has tried for years to work with Pattie in a way that was mutually beneficial and without harm. Pattie didn’t. business.cch.com/ipld/Patagon...

the actual complaint says “defendants applied for a trademark claiming the exclusive right to the brand PATTIE GONIA for, among other things, apparel…” If they didn’t sue for the whopping $1 they are claiming they’d lose their trademark completely.

Ehhhhhhhh

They sued her for $1.00 after years of trying to get her to stop using their trademark for competing merchandise. They have to defend the trademark or they will lose it. Did you even bother to read the lawsuit or did you just get rage baited into this post?

This is absolutely not ok for Patagonia. I’ve supported them as I thought they were different. Disappointed.

All they had to do was not make fucking shirts — read the complaint. The company is being bend-over-backwards fair

Patagonia TRIED coordinating with Pattie to avoid having to go down this route. They told Pattie over and over, don't do this or we'll be forced to sue, please do something else that doesn't infringe and we'll be fine. And Pattie kept saying, nope i'm doing the exact thing you said I can't

Parody, in practice, is a much harder lift in the trademark setting than in the copyright.

When you file for a trademark to use in selling hiking apparel, it becomes very clear that the intent is not to parody anything.

None

the t-shirts say PATTIE GONIA HIKING CLUB on them

I thought that was part of the upcoming plan as well, and that’s why she filed for the mark for apparel specifically

Wait Pattie filed pre a North Face collab? Seriously? That's a dumb enough choice my head is starting to ache

Holy shit.

Oh. In that case, asking for one dollar in damages is way, way, way too nice.

Abby Nitio, maybe?

involving t-shirts that say PATTIE GONIA HIKING CLUB

Is that a problem?

ianal so i could be reading it wrong?

A mustache like that can't help but bend a few rules

I’ve only given the complaint a casual read but that’s my understanding. storage.courtlistener.com/recap/gov.us...

You can think that's stupid all you want to. I do; copyright doesn't have a similar requirement, and companies should be able to say "we are opting not to enforce" But that's not how trademark law works.

Oh that name is TERRIBLE

The theory is that if you're letting anyone use the mark without your permission, it loses its meaning to consumers as a signpost of "this comes from or is authorized by us," and therefore you lose your right to prevent anyone else from using it

They aren't claiming exclusive rights to the name. They're claiming exclusive rights within the realm of apparel, which is what trademark is meant for. This is no different than Hershey Ice Cream not being able to sell candy bar style frozen treats because of Hershey Chocolate.

I think you should read this thread with great non-lawyer explanation. bsky.app/profile/park...

I honestly forgot they were around anymore. Irrelevant brand. 🤷🏻‍♂️

So. Harmful./sarcasm Pattie is the Lorax incarnate, but go off, ya bunch of weirdos @patagonia.com I would like to see any of you'uns hike for a week in drag to raise a million for charity.