Alessandro Cossidente | REROUTE PR

Alessandro Cossidente | REROUTE PR

@acossidente.bsky.social

🕹️ 75% Veteran Games Marketing & PR Consultant 🌱 25% Commercial Beekeeper and Farmer Founded games marketing agency reroute.gg | Animals and plans whisperer at reroute.farm | warning: heaps of randomness ahead | Fuck GenAI

1K followers1.4K following507 posts

And for today's special: had a dev actively using AI to create their game ask me how I'd think people would react to it, only to flip the script entirely and say they were expecting ideas on how to integrate AI in gamedev once I told them using it is pretty much PR suicide.

So, saying it louder for those in the back: MOST PLAYERS. WON'T TOUCH. YOUR TITLE. IF IT'S MADE WITH AI. They won't download it, they won't play it, best you can hope for is getting review-bombed into oblivion. Just take a look at what's happening at Next Fest. Couldn't be any clearer, IDK

24ish hours and about 30 demos in, I can already confidently say this Next Fest will be useless for 99% of the games involved. With roughly 2x the demos we saw in June, finding something good to play mostly feels like wading through an endless stream of AI slop and poorly made prototypes.

Heads up that the little gremlins that handle and deliver our emails were feeling a little overwhelmed by all of the Steam Next Fest outreach and decided to take a nap. So if you tried reaching us and were told we don't exist, don't believe the gremlins. They're known to lie to get extra sleep!

Alessandro Cossidente | REROUTE PR reposted

Win a full page ad in Debug! We’re bringing back print gaming ads. Yes, we really are giving away advertising space to one lucky developer once again. Open to indies worldwide. 👋 Follow us and/or have DMs open 🕹️ Post your game below 🗓️ Winner drawn October 21st

You know, programming might be hard but PR is actually quite easy once you get the hang of it Here's a PR 101 tip: whatever you're planning to do, don't go on stage playing the victim after you gutted your company in the name of profit. Okay, thanks for coming to my TED Talk!

Rock Paper Shotgun@rockpapershotgun.bsky.social

"We vibe coded a new Epic Games Launcher" because "programming is hard", announce company we're somehow supposed to see as a serious Steam competitor https://bit.ly/4hMHbi5

The amount of AI-generated music on YouTube nowadays (and AI generated music being hailed as genre-defining hits) is honestly staggering. So I'm turning to the people: any recommendations for synthwave/vaporwave/darksynth albums that are made with computers, not by computers?

And again, I'm here with a PSA for content creators: If you're open to collaborations please make sure you have abusiness email on your profiles! It is the only way PR agencies and developers can reach out with keys and goodies! And no, you're not too small or new or niche for it!

Alessandro Cossidente | REROUTE PR reposted

Reminder that applications to the Experimental Games Showcase at GDC are still open until October 23! If you're working on something interesting, submit it! We want to see games that surprise, delight, and inspire. fr, one of my rubrics for curation is: "Makes me go 'woooooah' when I look at it."

📣 Applications are now OPEN for the 2027 Experimental Games Showcase at GDC! 📣 You have until October 23rd to send us all the weird, innovative and unique things you are working on. More info and apply here: www.experimentalgamesshowcase.com

Okay, I feel we need to talk about paid sponsorships. Look, I get it: everyone's got to eat. But most indie developers simply don't have 2/3/5K for a social media post. Heck, most barely have enough money to keep the lights on! If creators want to work with more indies, something's got to give.

Alessandro Cossidente | REROUTE PR reposted

Must be case of the Mondays, but can't help but note how in the 80s magazines were showcasing and reviewing erotic games, while today you will get banned for even trying to stream one (even the very same games this November 1987 magazine is talking about), let alone review it.

Alessandro Cossidente | REROUTE PR reposted

Submissions for the Six One Indie Showcase 2026 are now open through February 20th! Everything you need to know can be found in the submission form. As always, there are zero fees and no paid or commercial slots available. We can’t wait to see what you’re working on! ➡️ www.sixoneindie.com/showcase

Ah yeah, the famously inclusive and friendly Saudi Arabia! Wouldn't be surprised if they end up paying people to inflate those numbers. Anybody willing to go of their own volition (and sponsor this in the process) is either a horrible human being or happy to commit PR suicide.

GamesIndustry.biz@gibiz.bsky.social

Saudi Arabia's latest overture to the games industry is a new conference, produced by GDC parent Informa, taking place in December 2026 www.gamesindustry.biz/saudi-arabia...

This is great news, especially as more and more smaller outlets that routinely covered indie games are struggling to stay afloat.

Zack Zwiezen@zackzwiezen.com

Over at Kotaku, we are trying to cover at least one cool indie game every week. It's called Indie of the Week! kotaku.com/opinion/impr... If you are an indie dev with something cool, feel free to send it to Tips@Kotaku.com!

Alessandro Cossidente | REROUTE PR reposted

I've extended the deadline to December 3, since I'll be out of town anyway. Might take some late submissions past that, but the closer they are to the event, the less likely I'll be able do get them in!

jitspoe@jitspoe.bsky.social

Attention Indie Devs! I just need 15 seconds ... of your game footage! A lot of people jumped on the 15s video trend, so I thought it would be cool to make a compilation to help indies get some visibility. The anti-spam key is "kook". lonewulfstudio.com/indieshowcas...

Alessandro Cossidente | REROUTE PR reposted

Hello indies! It's almost Thanksgaming 2025! If you have an unknown indie project in dev or just released, please could you email me at jwalker@kotaku.com with the subject "THANKSGAMING 2025", and a store page and YouTube link? I'll put as many as I can on Kotaku. Rules next. Reposts appreciated!

Monthly reminder to content creators that email is the easiest way for PR ppl and devs to send you games, press releases and goodies! So make sure you have a public email address on your profile! Even if you're a smaller channel, there are always games we think could be a good fit!

Woke up to a slew of "we only do sponsored opportunities" emails after pitching 2 indie games last week and I think this warrants a note: While I'm all for monetizing, most indie devs simply won't be able to afford smth like that. A single video is often more than a dev's whole marketing budget.

And by that I mean something's got to give if we want to see more indie games succeed. In most cases, 5/10/15K for a single video is entirely out of reach for studios that only have a few thousand dollars to cover their entire marketing campaigns - making it a lot harder for them to stand out.

😭😭😭

Gayming Magazine@gaymingmag.bsky.social

"I code so others can dream." Gayming Icon and LGBTQ+ video game pioneer, Rebecca Heineman, has sadly passed away after a short, tough fight with aggressive cancer. Read our obituary to this true industry trailblazer: gaymingmag.com/2025/11/gaym...

Alessandro Cossidente | REROUTE PR reposted

steam is apparently allowing "this game had AI in it that it didn't disclose" as a valid return statement, so if you or anyone you know actually paid $70 for slop, get that money back

Justin Đoàn@soundaholism.bsky.social

Insulting to the players, insulting to the IP, insulting to the medium, the developers. And the craft itself. Fuck you executives who pushed this garbage. frvr.com/blog/call-of...

If you're mad about the Game Awards nominees, remember that those represent just a (very small) fraction of the whole industry. There were over 17K games landing on Steam so far in 2025 - 10K using the "indie" tag. Get out there, try something weird, I'm sure you'll find something you'll love!

Alessandro Cossidente | REROUTE PR reposted

🆕 Participa en el Playtest de Unshine Arcade en Steam 📰 Primer proyecto independiente del desarrollador neerlandés Mardt ➡️ Combina sigilo, disparos y misterio en un salón recreativo abandonado con progresión roguelite 👉 puntoderespawn.com/noticias/uns... #videojuegos | @acossidente.bsky.social

puntoderespawn.comUnshine Arcade presenta su primera versión de prueba en SteamMardt ha presentado Unshine Arcade, su primer proyecto como creador independiente.