Novy Unlimited

Novy Unlimited

@novyunlimited.com

High-quality, affordable game PR, marketing, production, social media and community management for developers and publishers of all sizes. Learn more: www.novyunlimited.com

146 followers172 following253 posts

Novy Unlimited reposted

The Academy Museum of Motion Pictures' The Horror Show is a massive #exhibition ft ~350 iconic props, rare manuscripts & costumes spanning a century of #cinema – from Dracula & The Shining to Sinners & The Substance. – Smithsonian Magazine #horror #horrormovies #horrorfilms #museum #movies #films

smithsonianmag.comFrom Slasher Films to Vampire Flicks, Horror Movies Are More Popular Than Ever. Relive the Genre's Scariest Moments—if You Dare—at a New ExhibitionThe Academy Museum of Motion Pictures' latest show features nearly 350 props, costumes and artifacts from such films as "Psycho," "The Shining" and "Sinners"

Rockstar built GTA: San Andreas for <$10M & converted it into $600M in gross sales w/o micro-transactions or DLC. The budget for GT6 dwarfs its predecessor—underscoring how studios today are pushed toward high-risk gambles. @gamesradarplus.bsky.social's Austin Wood #games #gaming #gamenews #gamedev

gamesradar.comGTA 6 and San Andreas show how much game development has changed: In the '00s, Rockstar turned a Clair Obscur Expedition 33-sized budget into $600 millionGrand Theft Auto's Hot Coffee controversy impacted its sales, too

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Azur Games' Tatiana Vinogradova breaks down how Railroad Empire achieved record $600k+ monthly revenues by catering to a niche audience through historical accuracy, licensed Union Pacific partnerships, and streamlined card-based progression. – @pocketgamerbiz.bsky.social #game #gaming #gamedev

pocketgamer.bizHow Railroad Empire built a live game around a niche audienceTatiana Vinogradova is a producer at Azur Games. Shortly after its release several years ago, the midcore strategy game Railroad Empire showed solid metric

@abragames.bsky.social president Rodrigo Terra outlines an ambitious vision for #Brazil to rank among the world’s top 5 #game producers within a decade—leveraging #videogames as an engine for economic growth & cultural soft power. @gibiz.bsky.social's @lewispackwood.bsky.social #gaming #games

gamesindustry.bizBrazil wants to be in "the top five game producers in the world in less than 10 years"Brazil's games industry body has set some lofty goals – but the region is growing fast in terms of players and revenue

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Mike P. Nelson, Jessica Rothe, and Kiana Madeira talk about #horror #film BEWARE BOIÚNA. On location in the Amazon rainforest, the team endured brutal heat and sensory immersion to ground the film – merging #Brazilian #folklore and Titanoboa lore. – @xghorror.bsky.social on @fangoria.bsky.social

fangoria.comInterview: BEWARE BOIÚNA Filmed in a 360 'Forest of Horror'Director Mike P. Nelson and stars Jessica Rothe and Kiana Madeira gave us the scoop on filming BEWARE BOIÚNA.

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@cdprojektred.com art directors Jakub Knapik & Kacper Niepokólczycki talk with 80 Level's @davidjagneaux.bsky.social about how Night City in @cyberpunk.net was built almost entirely by hand rather than through procedural tools. #gamedev #game #videogame #gamedesign #games #videogames #gameart

80.lvCyberpunk 2077 Night City Built by Hand: CDPR Art DirectorsJakub Knapik and Kacper Niepokólczycki explain why Night City needed twice The Witcher 3's texel density and how path tracing fit its lighting pipeline.

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From early algorithmic theory to modern computing, #AdaLovelace proved that technical systems require deep creative imagination. Happy #AdaLovelaceDay to the engineers, innovators & thinkers who are shaping our future! #history #science #stem #engineering #computing #leadership #womeninhistory

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Happy #readanebookday 📖 Game Development Essentials: An Intro is on Amazon, Google & Apple as an #eBook – putting the knowledge right at your fingertips. Instructors: Sampling avail at VitalSource (VST)! Links: gdeseries.com #ebooks #textbook #games #gamedev #gamedesign #videogames #gameeducation

Getting ready for the Tokyo Game Show? Wishing safe travels to everyone making the trip to Japan – and best of luck to all the studios showcasing their work this week. #tgs #tokyogameshow #game #games #videogame #videogames #gaming #gamedevelopment #gamedev #gamedeveloper #gamedesign

From 8-bit classics to sprawling modern worlds, games have a unique way of bringing us together, sparking imagination, and telling unforgettable stories. Happy National Video Games Day! #nationalvideogamesday #videogamesday #gaming #gamedev #gamedevelopment #gamedesign #games #videogames

DoubleDown Interactive’s Faith Price examines how the surge in D2C revenue has outpaced mobile attribution tools, addresses acquisition hurdles for legacy apps post-ATT, and cautions against premature AI adoption. – @pocketgamerbiz.bsky.social #gaming #games #videogames #gameindustry #gamenews

pocketgamer.bizDoubleDown Interactive's Faith Price on D2C growth, ageing apps and the real cost of AIDoubleDown's Faith Price on D2C outpacing the industry's measurement tools, acquisition for a 16-year-old app and fixing processes before layering on AI.

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SMILE producer Temple Hill Entertainment and Anton Corp are partnering with YouTuber Sam Evenson to adapt his viral horror short IGNORE IT into a feature film. – @variety.com's Alex Ritman #movie #film #indie #indiefilm #indiemovie #horrormovie #horrorfilm #indiehorror #movies #films #horror

variety.com‘Smile’ Producers Temple Hill and Anton Team With YouTube Horror Star Sam Evenson for ‘Ignore It,’ Lily Collias to Lead Feature Adaptation of Viral Short (EXCLUSIVE)Smile producers Temple Hill and Anton are teaming on the feature adaptation of Sam Evenson's viral short Ignore It, with Lily Collias to star

Novy Unlimited reposted

Directors Jack Auen and Kevin Walker discuss CHRONOVISOR—an “academic noir” shot on #16mm. The filmmakers reflect on casting academic Anne Laure Sellier, using analog research—and exploring technology + spirituality. #movie #film #indie #indiefilm #indiemovie scienceandfilm.org/articles/375...

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id Software producer Andrew Willis reveals that DOOM: The Dark Ages - Revelations involved 80-hr workweeks—and despite their sacrifice, Willis and dozens of others were laid off by Xbox the day before launch. @insider-gaming.com's @mikestrawmedia.com #game #videogame #gamedev

insider-gaming.comEXCLUSIVE---DOOM: The Dark Ages Revelations Faced ‘Worst Crunch’ in Franchise HistoryDOOM: The Dark Ages Revelations faced brutal crunch, with developers working up to 80-hour weeks to finish the expansion before release.

Building games is an incredible art form, but it relies on the hard work, late hours, and deep dedication of talented teams. This Labor Day, we celebrate developers who bring interactive worlds to life. #laborday #happylaborday #labor #worklifebalance #history #labordayweekend

PAX West is upon us once again! Wishing everyone a safe, fun, and successful Labor Day weekend in Seattle 🎮 #paxwest #game #games #videogame #videogames #gaming #gamedevelopment #gamedev #gamedeveloper

Celebrating games as art, code, and global culture. Happy World Video Game Day! #videogameday #gameday #diadelgamer #gamedev #game #games #gamedesign #gaming #gamer #gamers #videogame #videogames #gamedevelopment #gamdevs #gamedevelopers #gamedeveloper

Ready to make the trek to Gamescom? Tell us what you're most looking forward to – and have a safe trip! #gamescom #game #games #videogame #videogames #gaming #gamedevelopment #gamedev #gamedeveloper

Reps from Airship, CodeDev, Pipeworks, Redcatpig, Virtuos & more emphasize that external #gamedev is a service-&-people business where value comes from owning outcomes, aligning creatively w/clients & building long-term relationships. – @gibiz.bsky.social's @lewispackwood.bsky.social #games #gaming

gamesindustry.bizWhat lessons have developers learned from external development?Sumo Digital, Code Wizards, Airship, and many more share their accumulated wisdom from years in the exdev trenches

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At Falmouth Horror & Gaming – which explored how #horror helps players process real-world sociopolitical anxieties – @supermassivegames.bsky.social's Will Doyle delivered a keynote on spatial alienation, revulsion, and apophenia. – @theguardian.com Keith Stuart #horrorgames #games #videogames

theguardian.comZombies, gore and creepy kids – why we can’t stop playing horror gamesAs global anxieties multiply, ​v​ideo games from Resident Evil to Mouthwashing are providing rich source material to help decode society’s problems

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Gaspar Noé talks with Izabel Pakzad about her debut feature, Find Your Friends—including the real-life car chase that inspired it, securing private European financing, and managing a 21-day shoot in Joshua Tree. – Interview Magazine #indiefilm #indiemovie #indie #thriller #indiefilms #indiemovies

interviewmagazine.comIzabel Pakzad Tells Gaspar Noé About the Dark Side of Joshua TreeThe writer and director connected with one of her biggest inspirations to talk about how New French Extremity cinema and her own brush with danger became the basis for her debut feature, Find Your Fri...

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Bennett Foddy credits Super Mario Sunshine as inspiration for @babystepsgame.bsky.social – praising its world, movement and design + arguing the backlash against its rough edges discouraged studios from taking creative risks. – @kotaku.com's @duckvalentine.bsky.social #game #gamedev #gamedesign

kotaku.comBaby Steps Dev Says Mario Sunshine Hate Has 'Confined' Nintendo DevsHow the summery heat of Isle Delfino inspired the grueling hike of Baby Steps

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The creative team behind Savage discusses their award-winning pilot, which won the #Indie TV Pilot Showcase at the ATX TV Festival and serves as proof of concept for a gritty neo-noir rooted in supernatural #horror. – @nofilmschool.bsky.social's Jourdan Aldredge #indiefilm #indiehorror

nofilmschool.comHow 'Savage' Won ATX TV Festival's First-Ever Indie TV Pilot Showcase—and What Its Creators LearnedOr, should we say collaborative TV-making? An interview with the creative crew behind ‘Savage’ which won the inaugural Indie TV Pilot Showcase at ATX TV Festival 2026.

Novy Unlimited reposted

Novy Unlimited reposted

Nintendo has announced plans to release a revised Switch 2 model in Europe featuring an easily replaceable battery to comply with upcoming EU environmental regulations. – @gamedeveloper.bsky.social's @danielleri.bsky.social #nintendo #switch #games #gaming #gamingnews #videogames

gamedeveloper.comNintendo to debut Switch 2 with replaceable batteries in the EUStarting in February 2027, batteries in many devices will need to be 'easily replaceable,' Nintendo has signaled it will comply.

Today, we’re celebrating the masterminds behind the code, the mechanics, and the strategic campaigns that bring interactive worlds to the global stage. Here’s to the technology that connects us and the games that keep us innovating. #nationalvideogameday #videogameday #games #videogames #gamedev

The freedom to build new worlds is a gift we enjoy every day. This 4th of July, we’re celebrating independence, innovation, and the incredible community that brings games to life. Happy 250th! #happy4thofjuly #happy4th #4thofjuly #july4th #independenceday #independence #fourthofjuly

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Robert dos Santos is releasing debut #indiefilm THIS IS HOW THE WORLD ENDS exclusively on #VHS – a decision illustrating an anti-AI stance celebrating physical, human-made art and its imperfect processes. – @theguardian.com's Stuart Heritage #indiemovie #filmmaker #film #movie #indie #filmmaking

theguardian.com‘I’m asking people to do a lot, but that’s what it means to be a human’: why one man made the first straight-to-video movie in 20 yearsRobert dos Santos decided to make his first film after being held at gunpoint once too often. The resulting drama, only available on VHS, is a broadside against AI: ‘Someone once said that if your mum...

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Author @hannahrosemay.bsky.social's Fatal Fest #comic #horror series follows 6 filmmakers forced to compete at a mysterious Hollywood festival, where they must kill to win. Published by IDW Dark (@idwpublishing.com). – @thr.com's @boryskit.bsky.social #comicbooks #comics #indie #indiehorror

hollywoodreporter.comHannah Rose May Tackles Hollywood Horror Moviemaking With New Comic ‘Fatal Fest’ (Exclusive)The IDW Dark series is the latest horror title from the actress-turned-comics author.

@valvesoftware.com's Steam Machine will launch on 6/29 at $1,049 due to costs driven by the AI boom. Valve is also running a reservation lottery on #Steam. Sign up before 10am PT/1pm ET tomorrow, 6/25. – @arstechnica.com's @rwhitwam.bsky.social #games #videogames #tech #technology #hardware #gaming

arstechnica.comValve's Steam Machine ships June 29 for $1,049, but you probably won't be able to buy one yetValve says it's using a randomized purchase queue to make the experience "less frustrating and more fair."

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In an interview with Gamereactor's Alex Hopley, Jonathan Blow says he avoids sequels because the fun of #gamedev lies in the newness of the idea (which is lost when retreading old ground). ORDER OF THE SINKING STAR #Steam demo available until Fri @ 10am PT/1pm ET! #game #gaming #indiedev

gamereactor.euThe Braid and Order of the Sinking Star creator Jonathan Blow explains why he's never done a sequelBlow isn't exactly closed off from sequels, but has always found the idea of a new game more exciting.

The creative community stands together to honor freedom, resilience, and the rich cultural legacy of the Black community. May we continue to support, uplift, and hold space for one another as we build a more inclusive world. #juneteenth #freedom #blackhistory #celebratefreedom #blackexcellence

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Curry Barker's huge success with Obsession—a <$1M #film that has grossed >$100M worldwide—shows how #indie creators can bypass gatekeepers by building their own audience and leveraging digital platforms – @nofilmschool.bsky.social #indiefilm #filmmaker #indiemovie #film #movie #filmmaking #filmmaker

nofilmschool.comHow Did Curry Barker Find His Own Voice With 'Obsession'The YouTuber and horror filmmaker is becoming the talk of Hollywood.

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After Bungie's announcement that Destiny 2 will end its live service on June 9, #gamedevs and #voiceactors took to social media to share memories—reflecting on their pride in maintaining a high bar despite unrealistic constraints and layoffs. – @pcgamer.com #gamedev #gaming #games #bungie

pcgamer.comDestiny developers reflect on the end of an era: 'We all worked so hard to maintain the quality bar under unrealistic constraints'"I logged in to the Tower and found a horde of guardians kneeling by Zavala, others saluting. It was like that from server to server."

After a weak fiscal year resulting in a net loss & a $200M impairment loss for Rovio, Sega is shifting away from #gamesasaservice by lowering the priority of F2P titles & canceling its Super Game initiative – @diegoarguello.bsky.social @gamedeveloper.bsky.social #games #sega #gameindustry #gamenews

gamedeveloper.comSega is lowering the priority of games-as-a-service titlesSega is lowering the priority of free-to-play games, following impairment loss for Rovio, the cancelation of Super Game, and planned strategic changes.

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Peacock has announced that the long-dormant #FridayThe13th #horror franchise will return with the A24-produced #prequel #series Crystal Lake this October that will explore a young Jason’s life prior to the events of the original 1980 #film. @slashfilm.bsky.social's @ryanscottwrites.bsky.social

slashfilm.comOne Of The Biggest Slasher Franchises Ever Sets Return For The First Time In 17 Years - SlashFilmPeacock's Friday the 13th prequel series Crystal Lake has an official release date, but it may be facing an uphill battle to fully win over franchise fans.

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In the indie world, a limited budget is just an invitation to innovate. We’re honoring the independent arts and entertainment community that pushes boundaries, breaks genres, and proves that passion beats big budgets every single time. #nationalcreativityday #creativityday #creativity #indie

Every story we tell, every campaign we launch & every voice we champion is made possible by the #freedoms fought for by others. On #MemorialDay, we join the indie community in expressing our deepest #gratitude for the #heroes who have made the ultimate #sacrifice. #courage #military #honor #freedom

Novy Unlimited reposted

Novy Unlimited reposted

@jimg.bsky.social argues that the @roblox.com platform is the spiritual successor to legacy Flash portals because it democratizes #development and fosters a similar grassroots creator community. – @gibiz.bsky.social #videogames #games #roblox #gamedeveloper #gaming #gamedevelopment #gamedev

gamesindustry.bizWhy the founder of Kongregate believes that Roblox is its successorJim Greer on why Roblox has a "similar creator community" to legacy Flash titles, and how its supporting developers to make hits and reach older audiences

Following the massive success of Crimson Desert – with 5M+ copies sold – South Korean developer Pearl Abyss has reportedly rewarded each of its employees with a special bonus of 5M Won (~$3,400). – @ign.com's @wyp.bsky.social #videogame #videogames #gamenews #gameindustry #game #games #gaming

ign.comCrimson Desert Has Sold So Well Developer Pearl Abyss Has Reportedly Given Every Employee a $3,400 BonusCrimson Desert has sold so well that its developer, Pearl Abyss, has reportedly given every employee a $3,400 bonus.