Wolf Brüning 💙 Design Systems

Wolf Brüning 💙 Design Systems

@wolfbruening.de

Lead UX designer, blogger, speaker, connector of dots and bricks, casual photographer. Creating digital experiences for OTTO. Writing for @produktbezogen.de ✏️ Topics: UX Design, Design Systems, Product Discovery, eCommerce, Lego 🏠 Hamburg, Germany

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Wolf Brüning 💙 Design Systems
@wolfbruening.de

Don't compare your work to what Design Systems Teams of 15 built in 5 years and as many iterations. Don't compare your work to cleaned up "success" stories. Don't compare your work to stuff from completely different contexts. Listen to your users and build the right Design System for them.

Wolf Brüning 💙 Design Systems reposted

produktbezogen
@produktbezogen.de

„Wenn ich mit KI zehnmal schneller in die falsche Richtung renne, habe ich trotzdem viel Zeit verloren." Unser Autor Wolf war im Digital Product Talks Podcast von COBE. Fünf Punkte aus dem Gespräch: Feature Factory, Produktstrategie, Design Systeme und KI. 👉 www.produktbezogen.de/digital-prod...

produktbezogen.deVon Feature Factories, Speisekarten und Vokabelheften - produktbezogen.deUnser Autor Wolf Brüning war zu Gast bei Digital Product Talks, dem Podcast der COBE-Gründer Felix van de Sand und Daniel Wagner. Die drei haben gut
Wolf Brüning 💙 Design Systems
@wolfbruening.de

💯

Art of Styleframe@artofstyleframe.bsky.social

This is the line worth pinning. Every polished "design system showcase" skips the two years of undocumented Slack threads it took to get component adoption past 40%. Comparing headcount and timeline without that context just sets smaller teams up to feel behind on day one.

Wolf Brüning 💙 Design Systems
@wolfbruening.de

Ich freue mich sehr, dass ich in 3 Wochen als Speaker beim Hamburger Meetup von @uxdx.com auftreten darf. Ihr habt vielleicht schon meine Gedanken zur Zukunft von UX & Product in Zeiten von AI gelesen und am 27.4. werde ich euch ein wenig mehr darüber erzählen. Kommt vorbei! uxdx.com/community/co...

uxdx.comUXDX Community: Hamburg: The New Product Playbook: AI, UX and the Next Wave of Innovation | 27 Apr 26A local meetup that brings together the latest practices in Product, UX, Design and Dev for high-performing cross-functional product teams.
Wolf Brüning 💙 Design Systems
@wolfbruening.de

Design systems have a bright future ahead of them. They will serve as the vocabulary and grammar for GenAI to write programs. They will make the difference between receiving cobbled-together spaghetti code, that is at best suitable for prototypes, and getting scalable, production-ready code.

Wolf Brüning 💙 Design Systems reposted

produktbezogen
@produktbezogen.de

Die KI wird ein gehöriges Wörtchen zur Zukunft der Produktentwicklung mitreden. Warum aus Dialogen Betriebssysteme werden, warum es dumm ist, heute keine Juniors einzustellen, was KI mit der ersten Kleinbildkamera zu tun hat & 5 weitere Thesen zur KI-Zukunft: www.produktbezogen.de/zukunft-von-...

produktbezogen.de8 Thesen zur Zukunft von KI, UX und ProduktentwicklungUnser Autor Wolf Brüning wagt einen Blick in die Zukunft und beschreibt, welche Veränderungen der konsequente Einsatz von KI für UX und Produktentwicklung bedeutet.
Wolf Brüning 💙 Design Systems
@wolfbruening.de

"Wenn der Wind der Veränderung weht, bauen die einen Schutzmauern und die anderen Windmühlen." Wenn wir unsere KI-Zukunft mitgestalten wollen, müssen wir sie verstehen. Ich habe ein paar Thesen zu Zukunft von UX & Produkt formuliert. Diskutiert gerne mit! 👉 www.produktbezogen.de/zukunft-von-...

produktbezogen.de8 Thesen zur Zukunft von KI, UX und ProduktentwicklungUnser Autor Wolf Brüning wagt einen Blick in die Zukunft und beschreibt, welche Veränderungen der konsequente Einsatz von KI für UX und Produktentwicklung bedeutet.
Wolf Brüning 💙 Design Systems
@wolfbruening.de

Currently working on a WordPress template – first with Gemini and then with ChatGPT – and it feels like working with someone who’s just as clueless but doesn’t want to admit it. It’s my first time coding with AI that I’ve felt I’m better off alone.

Wolf Brüning 💙 Design Systems reposted

produktbezogen
@produktbezogen.de

Wir freuen uns riesig, euch endlich mal wieder neuen Content zu liefern. Unser Gastautor Fabian Puls erklärt euch, warum Leadership auch für Junior Produktmanager ein wichtiges Thema ist: www.produktbezogen.de/leadership-f...

produktbezogen.deLeadership für Junior Produktmanager - produktbezogen.deWie Junior Produktmanager Leadership ohne Autorität leben: Purpose klären, Vertrauen aufbauen, Einfluss nehmen und Teams wirksam gestalten.

Wolf Brüning 💙 Design Systems reposted

beyond tellerrand
@beyondtellerrand.com

Alright. First #talks of #btconf Berlin are ready. Here is Thorsten Jonas and “Each Design Is a Manifesto for the Future”, with which he opened Berlin’s 2025 edition. Sorry for the delay, but have been handicapped during the last week. More to follow. youtu.be/SGSMl8BZBBQ

youtu.beThorsten Jonas – Each Design Is a Manifesto for the Future – beyond tellerrand Berlin 2025YouTube video by beyond tellerrand
Wolf Brüning 💙 Design Systems
@wolfbruening.de

„Vibe coding is a lot like stock-picking – everyone’s blabbing about their big wins. Ask what their annual rate of return is above the S&P, and it’s a quieter conversation. This is how we end up with a firehose of AI hype, and yet zero signs of a software renaissance“ learnui.design/blog/wheres-...

learnui.designWhere’s the AI design renaissance?AI design is currently overhyped · Will AI take design jobs? · What should designers focus on in light of rapidly changing AI tools?

Wolf Brüning 💙 Design Systems reposted

Mario Sixtus
@sixtus.net

Dass sich im Laufe der Pandemie die Lügner und die Entsolidarisierer immer stärker durchsetzen konnten, dass sie damit durchkamen, ihren Egoismus als "Freiheit" zu deklarierten und dass sie Wissenschaft "Ideologie" nennen durften, davon haben sich Deutschland und die Welt immer noch nicht erholt.

Wolf Brüning 💙 Design Systems reposted

Erika Hall
@erikahall.bsky.social

Now that I've done my wikipedia page post, it's time for the daily reminder … Don't repost rage bait. Don't repost misinformation. Don't amplify bad people by reposting. EVEN to dunk. Repost what you want to see more of in the world. If you crave engagement, post a cute animal.

Wolf Brüning 💙 Design Systems reposted

Pavel
@spavel.bsky.social

This hits a lot of the notes I've been shouting from the rooftops: the frictionlessness of both producing and consuming slop, and the value of labor as friction that lets us slow down and think. Rather than "unlocking creativity" it's rendering our collective creativity down into a big vat of slop.

Charlie Warzel@cwarzel.bsky.social

Hi. I wrote an essay about AI slop: How it feels like an invasive species for the internet. How its boosters describe building a future that’s devoid of craft. How frictionlessness can be nihilistic & how this stuff seems to leach part of our shared humanity out of the world. I hope you'll read it.

theatlantic.comAI’s Invasive SpeciesThe slop is winning.
Wolf Brüning 💙 Design Systems
@wolfbruening.de

If you tell ChatGPT to be the world’s best doctor or investment banker, keep in mind: it won’t actually become that. It’s more like an actor trying to mimic what it thinks the world’s best doctor or banker would say. So be mindful of which advice you take from an actor – unless it’s about acting.

Wolf Brüning 💙 Design Systems
@wolfbruening.de

Only looking at how to use AI to augment the work you did in recent years won’t cut it. The change brought by AI will be so profound that it will redraw the lines between disciplines. So, how can you prepare your product org for the AI era? 👇🧵 (1/10)

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Wolf Brüning 💙 Design Systems
@wolfbruening.de

6️⃣ Over the course of months, you can extract useful practices and tools and bring them to other teams or the organization. You can bring in external experts, and you can switch out team members to integrate new perspectives, using the departing members as AI ambassadors in other teams.

Wolf Brüning 💙 Design Systems
@wolfbruening.de

Only looking at how to use AI to augment the work you did in recent years won’t cut it. The change brought by AI will be so profound that it will redraw the lines between disciplines. So, how can you prepare your product org for the AI era? 👇🧵 (1/10)

View full thread
Wolf Brüning 💙 Design Systems
@wolfbruening.de

5️⃣ While the focus is on learning new ways to work, the team should work on a real product with real users and real company goals – not on fake or speculative projects. To generate meaningful learnings the team should feel accountable for its decisions, and face genuine user outcomes.

Wolf Brüning 💙 Design Systems
@wolfbruening.de

Only looking at how to use AI to augment the work you did in recent years won’t cut it. The change brought by AI will be so profound that it will redraw the lines between disciplines. So, how can you prepare your product org for the AI era? 👇🧵 (1/10)

View full thread
Wolf Brüning 💙 Design Systems
@wolfbruening.de

3️⃣ Even though there are different disciplines involved, everybody is entitled to work in every step of product development. The team should agree on who contributes what before each sprint and be encouraged to test new variants every other sprint.

Wolf Brüning 💙 Design Systems
@wolfbruening.de

Only looking at how to use AI to augment the work you did in recent years won’t cut it. The change brought by AI will be so profound that it will redraw the lines between disciplines. So, how can you prepare your product org for the AI era? 👇🧵 (1/10)

View full thread
Wolf Brüning 💙 Design Systems
@wolfbruening.de

Some roles will disappear, others will grow, and entirely new ones will emerge. If everyone just optimizes their own role, you only improve at the micro level and miss the big shifts possible at the team and organizational level. So here's what I would do:

Wolf Brüning 💙 Design Systems
@wolfbruening.de

1️⃣ Take an existing product team or staff a new one. Choose people who are open to new approaches and who already have experience working across disciplines. Make sure to integrate the usual disciplines like Product Manager, UX Designer, UX Researcher, Tech Lead, Developers, etc.

Wolf Brüning 💙 Design Systems
@wolfbruening.de

Only looking at how to use AI to augment the work you did in recent years won’t cut it. The change brought by AI will be so profound that it will redraw the lines between disciplines. So, how can you prepare your product org for the AI era? 👇🧵 (1/10)

Wolf Brüning 💙 Design Systems
@wolfbruening.de

Let’s face it: AI will fundamentally change how we work in digital product development. Learning to work with AI is essential. But just plugging AI into existing methods won’t be enough. What’s your responsibility today may be someone else’s tomorrow.

Wolf Brüning 💙 Design Systems reposted

Wolf Brüning 💙 Design Systems
@wolfbruening.de

Replying to @heydonworks.com

In my experience "full stack" often means: backend dev who reluctantly does some frontend but most of the time neither really good nor efficient because she/he never thoroughly learned frontend because frontend is still looked down upon by many devs as "not real programming". ¯\_(ツ)_/¯

Wolf Brüning 💙 Design Systems reposted

Pavel
@spavel.bsky.social

If your timebox only allows for one iteration, then you're going to need three timeboxes: one to do it, one to learn how you fucked up, and one to redo it.

Robin-Yann Storm@rystorm.com

If you’re doing your work properly, you’ll do it at least 2.5 times. The first time you build a document, project, character, sound, whatever it may be, it won’t be great. You’ll probably restart from scratch. The second version, it’s better, but you have to re-iterate half of it. This is normal.

Wolf Brüning 💙 Design Systems
@wolfbruening.de

Reports are emerging of companies being silly enough to lay off designers – because of AI. I do believe that AI will fundamentally change how we work, how we build products, and which role will do what. Still, I am convinced the companies letting go of their designers are harming themselves. 👇🧵

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Wolf Brüning 💙 Design Systems
@wolfbruening.de

Let’s get visible for what value we really contribute instead of obsessing too much over how to set up the perfect design token hierarchy in Figma. AI will reshape the world. And designers are experts in shaping all kinds of things. So let's shape our AI future. ✊

Wolf Brüning 💙 Design Systems
@wolfbruening.de

Reports are emerging of companies being silly enough to lay off designers – because of AI. I do believe that AI will fundamentally change how we work, how we build products, and which role will do what. Still, I am convinced the companies letting go of their designers are harming themselves. 👇🧵

View full thread
Wolf Brüning 💙 Design Systems
@wolfbruening.de

In my opinion, the building of mockups and designs – the actual pixel pushing – is the least part of our work, and it's okay for me if AI takes up that part. So let's make visible our very unique skills to combine analytical thinking and creativity.

Wolf Brüning 💙 Design Systems
@wolfbruening.de

Let’s be visible for how we understand problems, how we skillfully integrate user needs, corporate goals, and technological means into effective concepts. Let’s be visible for our skills to facilitate the collaboration of a wide range of experts and to make abstract ideas comprehensible.

Wolf Brüning 💙 Design Systems
@wolfbruening.de

Reports are emerging of companies being silly enough to lay off designers – because of AI. I do believe that AI will fundamentally change how we work, how we build products, and which role will do what. Still, I am convinced the companies letting go of their designers are harming themselves. 👇🧵

Wolf Brüning 💙 Design Systems
@wolfbruening.de

And today, "designs" can be created with a prompt. So the math for them is easy: replace the designer with AI. If we want to stop that from happening, we need to get visible for the whole range of value we deliver during the creation of products, services, and other experiences.