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My conspiracy theory about genAI in games blowing up more and more by big companies is that they’ve all got a ton of investors insisting they use genAI tools otherwise they(investors) won’t be able to bankroll em anymore

there's no theory about it, the CEO of my company directly instructed everyone to integrate it in their workflows in *any way possible* they also fired anyone not open to it and it is now part of the studio's hiring requirements to be "vocally passionate about ai"

I've setup a machine learning tool from some open-source libraries I found online that identifies game item sprites that appear on gameplay videos of other games in our niche, for some statistical analysis and balancing research, & all throughout I just called it all "AI" without further explanation

they f*cking loved it, almost made me regret it