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Take it from a union guy: You do not want journalists having to attach and subordinate the integrity of their digital identities to the whims of an employer.

P(aul) Frazee@pfrazee.com

There's a whole lot of conversation still to be had about proving identity, but just want to call out that this option is available right now (and super cool to see!) The only way Dylan could get a nytimes-dot-com handle like this is if nytimes set it up!

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Sure — but like a news org email, there’s value to the association. And it’s helpful to the reader. What if you could have multiple handles (personal domain and news org domain, for ex) associated w one account? Would that feel better?

Totally could (and actually would be fun for coordinated job actions on bluesky), though I’m not *so* much of a guild homer to believe that the people here care more about a journalist’s labor affiliation than their press affiliation, if we’re talking about prominently displaying an institution.

With the labeler method, a union could both issue membership labels and attest to employment history, without requiring handle changes (would only be visible to users subscribing to the labeler, so unions et al would have to advertise them)

Would have to be an institution with broadly recognized trust. We saw what happened when someone though verification = give me $8/month. Only incentivized doing no work to actually verify.

One thing I have made a point of w/r/t social media is never to have any of my usernames include the name of my employer (NYT or before). I don't even ID my job on Bluesky bc I don't want to seem to be promising to use it as a work outlet. That said, I'm glad the option exists for those who want it

This seems like a nightmare in terms of social media policies too. It’s one thing if your employer is in your bio and you have a disclosure… but if your verification is tied directly to your site’s architecture? I don’t know — gives me heartburn, lol.

Also like, how does that work if you go on strike and start posting about it? Can NYT or wherever revoke your social media verification because you’re not “working” for them while picketing?

Your handle is not your primary identifier in atproto, it’s mutable. So yes, whoever controls the DNS registration could revoke your handle, but you could just change it and your account would otherwise be unchanged.

There are also more possibilities here for supporting verification in a way that cannot be maliciously revoked. The underlying protocol actually allows you to have _multiple_ handles, so you could have your personal handle + an employer-provided "verification" handle.

See here: bsky.app/profile/jaco... (and look at Jake's other recent posts too)

Jake Gold@jacob.gold

1/3 My proposal for trusted profiles on Bluesky is to create a list of "important" domains that are mapped to names/logos. (open source the list on GitHub) Then for example, a Reuters journalist with a alice.reuters.com alias (alsoKnownAs DID entry) would have a "[LOGO] Reuters" on their profile.

It's bad on so many levels. It doesn't even work for members of Congress. I've had multiple folks from NYT, WaPo, NPR, and more reach out because they want something else. This is evidently not the answer.

Now would be a great time for someone who knows what they're talking about to explain what legal protection is and isn't available for ones control of the domain name "myfullname.com". Penalty for impersonation ultimately backs this system.

There are also a bunch of laws related to profiting of another persons likeness or identify without their consent. For the domain specifically, you would raise a complaint through ICANN's resolution process.

100% you have protection. It's highly illegal to use a domain name to impersonate someone. ICANN do not like it at all. The domain name system relies on trust; the idea you can trust the domain is who it says it is. There are a whole bunch of laws to enforce this.

Separate work and personal accounts doesn't seem like a crazy idea to me? As a reader, I do very much want to know if someone claiming to write for a given outlet is telling the truth about that, and about whether they're who they say they are.