Although Threads has more unique users than Bluesky, they use Threads for an average of only ten minutes per month. Bluesky achieves much longer usage times—at least in Germany in 2025.
This is real-world usage data tracked on the devices of a representative sample of 8,000 users by the German Society for Consumer Research. Media scholar Martin Andree from the University of Cologne analyzed this data in his new book „Vermessung der digitalen Welt“.