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The platform we use now — @graze.social — offers monetization via ads. Ads in this case are just regular skeets that folks pay to have injected into the feed. I can decline ads, I can control how often they show up, I can revoke an ad if things get weird... basically, I have a lot of control.
United States law certainly appears to require it. Platform support for the disclosures would certainly make it easier. Perhaps BlueSky could add a "sponsored" label and augment the labeling system with a way to give the reason for a label. www.ftc.gov/business-gui...
Yup, Aendra made a couple of PRs to add support for this to Bluesky and ATproto. If you're on Github, it wouldn't hurt to react add a reaction to show your support! Just make sure not to flood the conversation with unnecessary +1 comments. 😉
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