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Corporations publicly celebrating LGBT+ equality is a good thing and I am glad to see it coming back.

Baby queers with unsupportive families in small towns should know that they can grow up to be whatever they want to be, whether that’s a gender-abolitionist queer theory professor or a boring suburbanite with a middle management job at a Fortune 100 company.

This is the level of social acceptance I want for LGBT people:

Yes, of course McDonald’s posting about National Coming Out Day is “performative.” Nobody thinks Ronald McDonald threw the first brick at Stonewall. Nonetheless, the biggest and most influential institutions in American life performing affirmation of LGBT social and civil equality is a good thing.