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I ended up telling the Calgorithm story to someone last year who loved the meme and had no idea it was related to football lmao, she had encountered it independently in lib shitposting spaces

"they're just pretending they care!" you'd rather them not even *pretend*?

Pink capitalism has never benefited anyone. At the end of the day they would throw the entire LGBTQ+ community into the wood chipper if it meant line go up.

For the last ten years, every leftist has talked about the democratic party "bending the knee" to them. Putting aside whether quoting film GOT is cringe, it's probably more useful to have McDonalds, Target, and Disney bending the knee

This kinda gets to something that I've been thinking lately. That we need to stop expecting politicians, or in this case corporations, as moral monoliths, and more as things that can be changed. With effort changed in the way we want them to be. Expectation in a way kills effort.

Corporate capitulation to our values is a good thing and we should keep pushing for more.

Taking the win of corporations feeling the weather and trimming sails to point towards equality is good. Don't trust them! And definitely don't forgive Target. But the more noise we make about them being on our side, the harder for them to back away it is, do celebrate the win.

Glad they did it. But "institutions"?

And then next week they'll donate a few million to some anti-queer rights group. Why the fuck should I pat them on the back for doing half-assed PR trying to market to me while also funding my genocide? I'm sorry but if this impresses you, you'd be impressed by jangling keys.

Back then, Ronald McDonald was played by Willard Scott, and the idea of Willard Scott throwing the first brick at Stonewall tickles me.

It means they have determined there to be a market to sell these items to.

One of the things we "perform" is obligations

… or fascist signaling…

I sure hope they don't make hormones woke - I can accept gay hamburgers, but gay *testosterone?* Unacceptable. (/s)

A thing I’ve learned in the last 11 years is that virtue signaling is a load bearing pillar for a functioning society

I don't think Dracula or Frankenstein's monster are gaining any sort of legal protections via Halloween merchandise.

bsky.app/profile/ira....

Well of course it's performative; all posting is performative. What did you want them to do with 300 characters? Hamlet? Angels In America?

basically, neither woke times or anti-woke times last forever because the other side always eventually gets pissed off enough to shift the overton window. back and forth, over and over again.

"This corporation is just performing a ritual submission to LBGTQ+ people" is actually an argument that this is awesome folks!

People getting mad about "rainbow capitalism" implies that the only acceptable way for corporations to support non-cishet white people is quietly and out of public view. You can't make people feel safe and welcome with your thoughts; it needs to be expressed, "out loud", as it were.

I’d rather work for the soul sucking corporation that at least acknowledges pride or protects LGBTQ workers (not saying McDonald’s does I have zero knowledge of the policies) than the corporations that refuse to.

Not true! Almost all the queens were right up front that night at Stonewall. Ronna McDonald. Maya McCheese. All-Beef Patty. Only Vanilla McFlurry stayed home because her machine was broken.

No one on the LGBT+ side of things thinks that getting a single tweet from McDonald's about NCOD is the be all end all of fighting for our rights. I don't know why anyone pretends that it is. Of course there are more battles to fight! But at least corps think our money is good again. Take the W.

At best we're back to exactly before Trump happened, I'm not sure how that says anything optimistic. At most maybe it means we'll have a few years of peace before they jump right back on the murdering us bandwagon.

We don't need slop.

“I don’t really care what is in people’s hearts. I care about what they say and what they do” This is privileged 🐂💩. Is this working out NOW? CERTAIN people “say and do” things contrary to whats in their “hearts” until their base nature becomes acceptable/profitable AGAIN. Hate has a long memory.

It means you're about as mainstream and accepted as you can get if massive, highly risk averse corporations are willing to come out in support. Who cares if it's disingenuous? They're corporations. They're inherently amoral. Their whole purpose is to dilute moral and legal culpability of the owners.

At worst, the performance is a barometer for public opinion. They anticipate it being more profitable to put on this costume than the other one. That may not be the same thing as them earnestly throwing their full weight behind the cause, but it still helps to know that they see those signs.

I'm laughing way too hard at "nobody thinks Ronald McDonald threw the first brick at Stonewall"

I know, right

They're going to jump on whatever bandwagon they think will make them look good. But it's a healthy sign about the world when they think being queer friendly will do that

Companies are seeing money in treating LGBTQIA+ people with love or at least respect. That normalises it for other people. Gives people something to aspire for in their workplaces.

And pro-LGBT+ corporate policy is VERY important bsky.app/profile/cool...

Performative tolerance doesn't matter at all when the same company is in fact financially supporting multitudes of homophobic and transphobic Republican candidates and politicians. At least $100,000 in this year alone. Boycott McD's

This is... sure what I would expect from AI.

My apologies to those under the impression that this was fine art.

bsky.app/profile/scio...

Nah, too brightly lit. You can actually see what's happening. Snyder would never.

That's what happens when you use dogshit AI slop machines to generate your stupid garbage

turns out ronald was a drag king this whole time

I was about to say.. they look like a bunch of cis dudes looking for a CCR concert

It kinda reminds me of when John Malkovich went inside his own head in Being John Malkovich.

I prefer rainbow capitalism to the realistic alternative on offer

Virtue signalling > Vice signalling. And a a customer, I don't care if you (business) *like* me, but I'm more inclined to shop at your establishment if you have a rainbow (or trans) flag somewhere -if nothing else, because i'm less likely to encounter open bigots while i'm there!

considering the amount of MAGA bootlicking that corporations are thrilled to do for literally no reason at all, I will take this as a win for sure

The thing about windsocks is that they're very good at telling you which way the wind is blowing

“Be Clown, Do Crimes!” “Stonewall Was a Happy Meal!”

Some people just couldn't imagine things could become worse ever again, and that was a tragic failure of their imagination. They started taking everything for granted and always complaining how inadequate it was instead of thinking how to make it last. bsky.app/profile/opin...

It is such a Christian/Western idea to be concerned with the inner beliefs of the actors. I took an eastern religions class in college (Jesuit) and it was a striking realization that a key distinction was about the emphasis on belief (doxis) v. action (praxis).

It’s possible to reconstruct a bigot but it’s intensive, I’d rather just prevent them from retransmitting the disease and set up a social cordon sanitaire. The effort of fixing one person is rarely proportional to the gain.

we knew they were there, under the rocks. if they won't change their point of view, we just want them to go back there.

I affirmatively support people's rights to have shitty opinions that they must shamefully conceal

You mean like the days pre-Trump?

Yes. We can’t control what horrible beliefs people have, but I look forward to not hearing them.

They don't perform it if it isn't worth it for them. It's a social signifier - shit isn't as fucked or as hopeless as the shouters want us to believe. Just as these corps go quiet in other years, them doing it again is a good sign. The boats are rising again.

so many corporate floats at the pride parade we watched, how dare they support LGBTQ people /s

I will never get the image of Ronald McDonald at Stonewall out of my head, thanks

I have a distinct memory of a young queer woman telling me that, silly as it was, "I Kissed A GIrl" was her first exposure to the idea that was something a female person could do, and so she could never bad-mouth it.

Hypocrisy is highly underrated.

Look, I am an environmental activist in a very small way, and I’m vocal about green issues. I also know that one of the best things for the planet would be for everyone to be vegan and I…am not. I don’t press people on this specific issue, but I’m aware I don’t live up to my green principles. 1/

It's safe on TT. Show me the commercial they show in the Midwest and Red States. The issue with performative is there is no actual substance. Target can pretend to care about minorities/LGBTQ but got their asses handed to them when they rolled back DEI policies. I am not interested in propaganda

I'd rather have people fail to live up to my principles, which are higher than me, than fail to live up to me. Getting those principles across, Signaling that Virtue, serves that purpose.

You don't actually need to be anti-racist or actively anti-homophobic to be doing something positive. Yes, being merely non-bigoted isn't enough in aspirational terms, but it DOES do something.

Similarly, performative intolerance also matters. You are who you pretend to be, and should be judged accordingly. Mike Collins deserved the public humiliation Jon Ossoff served up, and I don't care what's in his heart. substack.com/@firetiffany...

The sentence "Ronald McDonald threw the first pie at Stonewall" popped into my head unbidden but it's giving me a heckuva chuckle. Then I realized that in '69 they were probably making those molten hot fried apple pies and that is legit a weapon.

Not only is it a litmus test for public support for LGBT rights in the best of times, it is also an indication that public support is so strong that soulless corps would rather pander to civil rights than pander to Trump and his authoritarian government. That's a big deal.