Post

Bot farms are asleep, post woke

You dont have to hand it to them though. They are not your friend. But you should terrorize anybody who doesnt!

It is very good if other companies look at what Target did to itself and went "oh hell no"

Death. Taxes. Corporate Pandering. That being said, this is the least toxic corporate pandering.

That's what we want. Moral resolve can also reject you

Corporations aren’t “allies,” and they never were. They’re *objectives.* They’re not our comrades in the fight against bigotry, they’re the fighting positions. And if we can create a world where it’s more profitable to make pride posts than cater to bigots *that is a better world.*

And when the winds shift? like with Target? what then? You put a lot more faith into institutions than I do. If they become an obstacle, then they are an enemy to be overthrown. Same is if someone is a moral coward.

For any given topic, most people don't really don't really care and just want to go along with whatever's normal. You want "normal" to be your side.

"Moral resolve" is also highly vulnerable to someone having moral resolve in the wrong direction see ULine, Chick-fil-A, Hobby Lobby, etc.

Everything is inauthentic, I don't want my ability to live to depend on someone's love because tomorrow it can be their hate. Self interest, channelled, can produce pro social outcomes --we have debated this since the 17rh century

Welcome to society, brah. We’re social creatures, not authentic creatures.

If corporations don't actually care one way or the other about queer rights, but feel that they need to make these kinds of posts anyway to have mass appeal, that's a huge neon sign that we're winning the culture war.

I really don’t care about the souls of the decision makers at McDonald’s, I care about the impact their decisions have on the world. If a rich failson writes a check to a local foodbank just to impress his girlfriend, the kids are still fed.

It is valuable as a public signal of virtue.

That’s a barometer of public opinion.

I don't care what value philosophers put on corporate virtue signalling - I care about the directly positive effect it has on my day to day life.

Benny Johnson is like; “No more McRib next year!!!!”

Ok question was this an actual ad from 2026 that McDonald's ran yesterday? I couldn't find anything saying they did

Did they not do this last year?

Coming out *sponsored by McDonalds* 😂

Nahhh dog, my sexuality isn't an ad space </3

Having a diverse staff makes you more flexible and innovative. Just like corruption adds a tax, a company filled with only white dudes makes you lose out on money you could make

I think we can be glad about what the action represents (that the tides are turning and that McDonalds anticipates that openly being on the side of queer folks will be more profitable) without actually praising the company. Glad they did it; still gonna boycott them lol

As long as they're not McDonalds staff or farmer animals, right?

We can hope.

i feel so included when walmart downsizes me and 1500 other middle-managers <3

But I used the fact that Boeing and Lockheed Martin (and Raytheon and the rest) had supportive LGBTQ+ policies, employee resource groups, etc., as did American, Delta, United on the aviation side. So, was able to leverage workplace practices of "bad" corporations as model for a better university

gross.

how did you get access to ana mardoll’s laundry

cool when they gonna bomb me too? Looking forward to it.

Yeah it turns out gay people are real human beings and some of us are total assholes.

Freedom of speech was a mistake.

Pretty fucking gross

GREAT socks!!

I worked for a “large and bigger competitor of LMT”. Had someone transition on my team. The level of acceptance and support was astonishing and unexpected, from her teammates, to colleagues across sites, to HR and company leadership. Early 2000s.

Genuinely the Lockheed Martin pride socks are incredible and I want a pair. Also, they represent the only stable progressiveness available to the US with the constitution as it is.

😬

The really gay part is in the shoe though.

literally how on earth do you make this claim? what NATO are you talking about? an alternate reality is the only way this post makes sense.

Seems pretty negotiable when you have Turkey and Italy in your alliance. Also have you heard about President Trump before?

The swag you can get at the DC Pride Festival is *wild*. And the corner with all the three-letter agencies trying to recruit people? Absolutely hilarious.

Wow it’s actually SO fucked up that this huge government contractor that is a major employer where I grew up is publicly embracing LGBT social and civil equality. Queer people would be MUCH better off if they were extremely homophobic and the only jobs available to us were at lefty nonprofits.

“It’s virtue signaling!” Would you rather they signal vice?

Pink capitalism has never benefited anyone. At the end of the day they would throw the entire LGBTQ+ community into the wood chipper if it meant line go up.

For the last ten years, every leftist has talked about the democratic party "bending the knee" to them. Putting aside whether quoting film GOT is cringe, it's probably more useful to have McDonalds, Target, and Disney bending the knee

This kinda gets to something that I've been thinking lately. That we need to stop expecting politicians, or in this case corporations, as moral monoliths, and more as things that can be changed. With effort changed in the way we want them to be. Expectation in a way kills effort.

Corporate capitulation to our values is a good thing and we should keep pushing for more.

Taking the win of corporations feeling the weather and trimming sails to point towards equality is good. Don't trust them! And definitely don't forgive Target. But the more noise we make about them being on our side, the harder for them to back away it is, do celebrate the win.

Glad they did it. But "institutions"?

And then next week they'll donate a few million to some anti-queer rights group. Why the fuck should I pat them on the back for doing half-assed PR trying to market to me while also funding my genocide? I'm sorry but if this impresses you, you'd be impressed by jangling keys.

Back then, Ronald McDonald was played by Willard Scott, and the idea of Willard Scott throwing the first brick at Stonewall tickles me.

I want to live in a world where society has moved in a direction such that our biggest corporations feel an obligation to support our most marginalized populations. because it's not a sign that corporations are 'good'. it's a sign that society writ-large is trying to be.

Performance is good!

I sure hope they don't make hormones woke - I can accept gay hamburgers, but gay *testosterone?* Unacceptable. (/s)

A thing I’ve learned in the last 11 years is that virtue signaling is a load bearing pillar for a functioning society

bsky.app/profile/ira....

Well of course it's performative; all posting is performative. What did you want them to do with 300 characters? Hamlet? Angels In America?

That’s an A+ sentence there about Ronald McDonald. Everyone knows that Grimace was there that day.

This is what always annoyed me about moaning about rainbow capitalism. Yes obviously corporations are amoral and only care about money. But they’re really good at only caring about money so if they think society is more likely to reward them for acting supportive, that’s a good sign!

"This corporation is just performing a ritual submission to LBGTQ+ people" is actually an argument that this is awesome folks!

People getting mad about "rainbow capitalism" implies that the only acceptable way for corporations to support non-cishet white people is quietly and out of public view. You can't make people feel safe and welcome with your thoughts; it needs to be expressed, "out loud", as it were.

I’d rather work for the soul sucking corporation that at least acknowledges pride or protects LGBTQ workers (not saying McDonald’s does I have zero knowledge of the policies) than the corporations that refuse to.

Not true! Almost all the queens were right up front that night at Stonewall. Ronna McDonald. Maya McCheese. All-Beef Patty. Only Vanilla McFlurry stayed home because her machine was broken.

No one on the LGBT+ side of things thinks that getting a single tweet from McDonald's about NCOD is the be all end all of fighting for our rights. I don't know why anyone pretends that it is. Of course there are more battles to fight! But at least corps think our money is good again. Take the W.

100%. The fact that they're pandering to queers and allies instead of pandering to bigots can give us all a little hope about where the demographics lie.

The alternative history we needed:

“I don’t really care what is in people’s hearts. I care about what they say and what they do” This is privileged 🐂💩. Is this working out NOW? CERTAIN people “say and do” things contrary to whats in their “hearts” until their base nature becomes acceptable/profitable AGAIN. Hate has a long memory.

It means you're about as mainstream and accepted as you can get if massive, highly risk averse corporations are willing to come out in support. Who cares if it's disingenuous? They're corporations. They're inherently amoral. Their whole purpose is to dilute moral and legal culpability of the owners.

At worst, the performance is a barometer for public opinion. They anticipate it being more profitable to put on this costume than the other one. That may not be the same thing as them earnestly throwing their full weight behind the cause, but it still helps to know that they see those signs.

I'm laughing way too hard at "nobody thinks Ronald McDonald threw the first brick at Stonewall"

It’s been a couple hours and I’m still laughing at “Nobody thinks Ronald McDonald threw the first brick at Stonewall,” thank you 😂⭐️

They're going to jump on whatever bandwagon they think will make them look good. But it's a healthy sign about the world when they think being queer friendly will do that

Companies are seeing money in treating LGBTQIA+ people with love or at least respect. That normalises it for other people. Gives people something to aspire for in their workplaces.

I like corporate pride tbh bsky.app/profile/cool...

Performative tolerance doesn't matter at all when the same company is in fact financially supporting multitudes of homophobic and transphobic Republican candidates and politicians. At least $100,000 in this year alone. Boycott McD's

Nano-banana does a decent job. Looks like a still from the opening of Watchmen.

I prefer rainbow capitalism to the realistic alternative on offer

Virtue signalling > Vice signalling. And a a customer, I don't care if you (business) *like* me, but I'm more inclined to shop at your establishment if you have a rainbow (or trans) flag somewhere -if nothing else, because i'm less likely to encounter open bigots while i'm there!

considering the amount of MAGA bootlicking that corporations are thrilled to do for literally no reason at all, I will take this as a win for sure

The thing about windsocks is that they're very good at telling you which way the wind is blowing

“Be Clown, Do Crimes!” “Stonewall Was a Happy Meal!”

Some people just couldn't imagine things could become worse ever again, and that was a tragic failure of their imagination. They started taking everything for granted and always complaining how inadequate it was instead of thinking how to make it last. bsky.app/profile/opin...

It is such a Christian/Western idea to be concerned with the inner beliefs of the actors. I took an eastern religions class in college (Jesuit) and it was a striking realization that a key distinction was about the emphasis on belief (doxis) v. action (praxis).

I don’t really care what is in people’s hearts. I care about what they say and what they do. I want to make homophobia and transphobia so shameful and taboo that bigots dare not express or act on it for fear of dire social and professional consequences.

They don't perform it if it isn't worth it for them. It's a social signifier - shit isn't as fucked or as hopeless as the shouters want us to believe. Just as these corps go quiet in other years, them doing it again is a good sign. The boats are rising again.

so many corporate floats at the pride parade we watched, how dare they support LGBTQ people /s

I will never get the image of Ronald McDonald at Stonewall out of my head, thanks

I have a distinct memory of a young queer woman telling me that, silly as it was, "I Kissed A GIrl" was her first exposure to the idea that was something a female person could do, and so she could never bad-mouth it.

Performative tolerance, in an era of performative intolerance, actually matters. Whether the folks performing mean it is secondary!

The sentence "Ronald McDonald threw the first pie at Stonewall" popped into my head unbidden but it's giving me a heckuva chuckle. Then I realized that in '69 they were probably making those molten hot fried apple pies and that is legit a weapon.

Not only is it a litmus test for public support for LGBT rights in the best of times, it is also an indication that public support is so strong that soulless corps would rather pander to civil rights than pander to Trump and his authoritarian government. That's a big deal.

I was about to crap on the stupid socks but you did make a point worth considering. unfortunately the bombs and bomb makers have no morals, so when their use happens to coincide with what you consider a worthy purpose, it's a broken clock situation at best.

Actual acceptance is being able to commit war crimes like a true American!

The yellow stripe signifies to the sniper that they're one of the good ones who paid the weapon maker their fee.

Why do the socks not match? Why is Lockheed Martin making socks? So many questions I don’t want answers to…

The first three colors at the top of the socks correspond to the Russian flag.

Haha fucking gross take

Hey we tried to devalue the victims of empire in exchange for some queer rights and not only was it wrong, it did not work.

How we know MAGA is losing.

The stripper really does like you.

As a trans guy and an elder gen z guy the only thing i can say here is "who cares". If McDonald's would rather post rainbow flags in their advertisements over lower their prices and stop donating to Republican fascists then I couldn't care less about a 30 second ad for a 15 dollar big mac meal.

Hell yeah, this is GOOD!

I did understand that it was good that they didn't feel safe saying the quiet part out loud and I'm having trouble understanding grown adults who don't get this in 2026, but I get it as an impulse, I guess?

There are a LOT of children on the far left.

I remember a time when we were THRILLED to have a single beer sponsor (mid-90s). We have always needed it, we will always need it, it's just right now we are re-discovering that we really do need it. The fact most Pride parades are overloaded with corporations sucking up is a Very Good Thing.

McDs also didn't do or say shit when Trump was using the chain to attack Kamala on a work history she had in college. Not to mention over 300 underage kids caught working at McDs. The brand isn't the best.