Amabel Holland

Amabel Holland

@amabel.bsky.social

She/her. "Widely considered one of today’s most innovative game designers." - The New Yorker Board games: https://hollandspiele.com video essays: youtube.com/@hollandspiele Patreon: patreon.com/amabelholland sidekicking: youtube.com/@SBPlaysGames

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📌 I'm Amabel! - designed City of Six Moons & ~90 other board games - wrote Cardboard Ghosts, about using board games to make political arguments - research focused on crediting designers of the 20th Century - make videos re: history & future of games - I also talk about sex, kink, trauma, politics

something I love about working on Majascule (working title), my card game about medieval marginalia, is focusing on weird folklore from the period like the stuff with pelicans but then I get to "beavers chew off their own testicles when being hunted because they think that's why you're hunting them"

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"my child turned out fine" sir your child thanks people for not being mad at them even when theyve done nothing that could merit them being mad

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came to a stop on a rural road to let a family of Canada Geese cross and after the mom-goose and the baby-gooses got across the dad-goose tried to bite my car

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the jingle for "smack-it" has been stuck in my head for the last six days after I made the unfortunate decision to include it in the video about the Itchy and Scratchy board game

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Jingles for board games were of course a function of tv advertising aimed at kids, but the thing people sometimes don't realize is the degree to which game design itself - and the trend of 3D plastic toy games - was dictated by the needs of TV advertising & shelf space.

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This mismanagement plus the video game crash in 83 - a lot of toy/game companies got into video games & flooded the market with jank - created a lot of instability; in the aftermath of that, Hasbro essentially buys everything.

I haven't seen a Hasbro ad for a mass market board game in years so I don't know if they're still doing tv spots but also they don't really need to? They more-or-less have what Diker/Aurora had wanted, dominating the shelf space at any supermarket.

Jingles for board games were of course a function of tv advertising aimed at kids, but the thing people sometimes don't realize is the degree to which game design itself - and the trend of 3D plastic toy games - was dictated by the needs of TV advertising & shelf space.

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This actually brings up another factor influencing the development of mass market board games - the purchase of several of those companies by food manufacturers like General Mills, Nabisco, Quaker Oats, etc., whose businesses were hugely driven by TV ads, mascots, and jingles.

These companies were pretty badly mismanaged by their parent corporations, who often didn't understand the industry nor each company's niche/identity within it. The employees might care about games, but their bosses don't, and apply restrictions & dictates that compromise the process.

Jingles for board games were of course a function of tv advertising aimed at kids, but the thing people sometimes don't realize is the degree to which game design itself - and the trend of 3D plastic toy games - was dictated by the needs of TV advertising & shelf space.

View full thread

The answer to "why are so many older games not great" is that creative decisions really were secondary to marketing decisions made by joyless toy executives. One thing to remember is many of the plastic "gimmick" games were made by toy companies like Ideal, Aurora, and Hasbro.

Companies that were more properly "board game companies", like Parker Brothers, only dabbled in the plastic junk. When Jeff Bezos's grandpa examined the industry for General Mills in the late sixties, he noted the "tremendous stability" provided by Parker's focus on "traditional" (flat-board) games.

Jingles for board games were of course a function of tv advertising aimed at kids, but the thing people sometimes don't realize is the degree to which game design itself - and the trend of 3D plastic toy games - was dictated by the needs of TV advertising & shelf space.

View full thread

As I covered in my doc on the Aurora Skittle games, its president Chuck Diker specifically planned to flood the market & outspend on advertising, & planned to gleefully losing money for years, to essentially drive all other companies out of business.

At that point, Aurora would be the only game in town, and could name whatever price they wanted without any competition. It didn't work in part because the games were awful, but it's not like he was someone who ever cared about games or could tell when one was bad or good.

Jingles for board games were of course a function of tv advertising aimed at kids, but the thing people sometimes don't realize is the degree to which game design itself - and the trend of 3D plastic toy games - was dictated by the needs of TV advertising & shelf space.

View full thread

In his diaries Sid Sackson recalls meetings with Howard Wexler at Hasbro, who told Sackson & his clique that companies didn't want "flat boards" with a lot of strategy, but simple toy games, & to come back in two weeks with a finished game.

Aurora manufactured temporary success & market dominance for a line of incredibly janky & poorly-engineered toy games based almost wholly on expensive TV ads - with frames from the ads used as the box covers. They were products first.

Jingles for board games were of course a function of tv advertising aimed at kids, but the thing people sometimes don't realize is the degree to which game design itself - and the trend of 3D plastic toy games - was dictated by the needs of TV advertising & shelf space.

Ideal Toys, the leader in plastic junk, had a CEO who specifically credited 3D games that look good in TV ads as a major source of revenue. Mattiene Moustakas, the subject of my next doc, worked at Ideal & was told to focus on appearance & size (bigger games = more shelf space & TV presence).

One of the things I've found the most rewarding about researching the authorship of board games is how often things interact with film, tv, comics, animation - by talking about board games I also get to talk about the Disney animators strike, Don Adams's career, shitty horror movies, doo-wop albums

I actually just saw the Todd video earlier today and pointed at the screen when Ice Cream Man showed up

Ward Q. Normal (he/him)@wardqnormal.bsky.social

First up was "Who invented the Itchy and Scratchy board game?" by Hollandspiele. A delightfully odd trip down a rabbit hole of unattributed "facts" online. Next was the latest "One Hit Wonderland" by Todd in the Shadows, about the long-forgotten disco hit "Makin' It" by David Naughton.

Amabel Holland reposted

Replying to @wardqnormal.bsky.social

First up was "Who invented the Itchy and Scratchy board game?" by Hollandspiele. A delightfully odd trip down a rabbit hole of unattributed "facts" online. Next was the latest "One Hit Wonderland" by Todd in the Shadows, about the long-forgotten disco hit "Makin' It" by David Naughton.

Amabel Holland reposted

Last night I watched two YouTube videos, both uploaded within the last couple days, by totally unrelated channels, about totally unrelated topics, that both included clips and references to the Clint Howard movie "Ice Cream Man" (1995), which I had not heard of before last night.

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I think people intuitively understand that democratic candidates tossing trans kids to the wolves is not only morally repugnant but also politically ineffective, otherwise they wouldn't freak out every time someone said they weren't voting for a democrat who did this

saw a political ad where some republican had a list of vague accomplishments and instead of ending with "vote for this guy", it ended with "you should call him and THANK HIM for all he's done" and jesus what a weird giant baby

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The bad thing about @amabel.bsky.social's videos is they immediately put the itch in me to go hunting on ebay for copies of the games from the amazingly louche 70s ads she excerpts.

Amabel Holland@amabel.bsky.social

An educational psychologist and an adult film director both claim they invented the Itchy & Scratchy board game. Who's telling the truth? www.youtube.com/watch?v=jg--...

saying that what he said was racist was one of the things people gave me the most shit about from that video - almost as much as people being mad I dunked on the dice tower

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"why are so many trans people poly?": transition is an act rooted in agency & bodily autonomy, & requires us to question the assumptions & cultural norms we were told we had to follow "why are so many trans people bad at being poly?": trauma, abuse, self-loathing, & insecure attachment

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Replying to @kim-hu.com

guys the only way I can run this business is if I cook rats and the children I snatch from the playground behind my house why do you want me to fail? Why do you want to crush my dreamsssssss like thissssss 🥺

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