Bengü Sarıca Dinçer

Here is @bngsrc.bsky.social's brilliant talk from SearchNorwichXL 2026. This talk breaks down how discoverability works across today's fragmented search landscape, where most strategies fall short, and how to tell whether your visibility produces real impact. www.youtube.com/watch?v=-q-R...

🎙️ Panel: “The Reality of Modern Growth: Search, AI and What Actually Works.” @melissasafak.bsky.social moderates with Begüm Kaya, @bngsrc.bsky.social, @erkutkose.bsky.social, Mert Oğuz, @metehan777.bsky.social and Mustafa Mert Özçiçek. What is really driving growth. #SearchNStuffAntalya

When Attribution Looks More Precise Than The Data Behind It - via @sejournal.bsky.social & @bngsrc.bsky.social #seo

🎙️ How to effectively measure AI search visibility and business impact? A new episode of #CrawlingMondays' AI Search Roadmap series is here, going through it with guests specialists @kevin-indig.bsky.social @bngsrc.bsky.social Max Woelfle. Watch it fully here: www.youtube.com/watch?v=LSWi...

Another fantastic article from @bngsrc.bsky.social, this time about making decisions from false precision with attribution data. Essential reading for those tricky client conversations: www.searchenginejournal.com/when-attribu...

📊 How much of your attribution reporting is observed, and how much is estimated? A useful guide from @bngsrc.bsky.social - Read : www.searchenginejournal.com/when-attribu...

In less than 1 month, the brilliant @bngsrc.bsky.social will be speaking at the first-ever #SearchNorwichXL. Bengü's talks are always a conference highlight so you won't want to miss this! Use code BENGU for 20% off your tickets before they sell out. www.eventbrite.co.uk/e/searchnorw...

IT IS HAPPENING! SearchNorwichXL is getting closer 🥹 And I'll be speaking 💃 I am very excited to see everyone, meet new people, and now also strangely invested in how many people are willing to type Bengu into Eventbrite. Because that is your discount code for 20% off. See you there!

I’m very excited to be speaking at Search Evolution Summit in Cluj-Napoca and visiting Romania for the first time! 🇷🇴 Use SPEAKERSES20 code at the checkout for 20% off until 20 August 😇 tickets.searchevolutionsummit.com

markwilliamscook.substack.com/p/how-catstx...

thought today was thursday. it’s saturday. doing really well mentally

Measurement plans. Do then before you put your dirty little mits on GA! www.searchenginejournal.com/designing-a-...

Planning and defining success before you even start executing tactics. Great article by @bngsrc.bsky.social

GA4 can collect the data, but it can not decide what matters. Build the measurement framework before the implementation starts.

Here's what to expect at #SearchNorwichXL Morning: @hellemans.me @bngsrc.bsky.social @dixonjones.bsky.social Afternoon: @guaca.bsky.social @sequinsnsearch.bsky.social @adoubleagent.bsky.social A panel about the future of search & SEO. Ending with: @myriam.dopamine.builders @divingfor.fun

Congratulations @bngsrc.bsky.social for being featured on Google Search News! I’m so proud of you! 🤩 youtu.be/sq55KB5icQ4?...

Everyone is coming to Search ’n Stuff London 2026 🥳 💼 C-level execs 👔 Agency leaders 💻 Marketers 📝 Digital marketing lovers ⚽ Gunners — we’re at Emirates Stadium 🙌 If you work in search or marketing, this is your room. Don’t “maybe later” this one. searchnstuff.co.uk/search-n-stu...

Do LLMs use schema? I did an experiment that was widely misunderstood, so I’ve taken the time to write up all of the detail on the theory and look at available evidence. This is the new nuanced and long-form answer on my Substack. 🤓 open.substack.com/pub/markwill...

Being the person who gets things done is great. Until your reward becomes… more things to get done. 🤡 I wrote about why high-performing marketers get trapped in tactical work, and how to move from fixing everything to shaping what actually matters. www.searchenginejournal.com/why-high-per...

I decided to start a Substack to keep my throughts in one place, rather than screaming into the void on LinkedIn. I did a "more longerer form" version of the AI 'convergence problem' that I touched on at my talk at @athensgrease.bsky.social markwilliamscook.substack.com/p/the-ai-con...

Big SPF energy! 🌞 I’m very excited to say I contributed to Summer of SEO this year ⛱️ The email series launches on 8 June and free sign-ups are live: summerofseo.co

GA4 or any other tool will not tell you, “Congrats, people remember you now.” But it can help you spot recognition proxies. I wrote about how to use GA4 Explorations for measuring brand recognition proxies for @athenseo.bsky.social Knowledge Hub 🥳 athenseo.com/knowledge-hu...

I am repurposing an old 20k subscriber YouTube account I have to try something new; shorts and deep dive videos into AI/SEO. Come subscribe if you want something a bit different to Linkedin content: www.youtube.com/@mwcsearch?s...

General tickets for the SearchNorwichXL conference are now on sale 🎟️ for £125: 200+ SEO professionals, world-class talks, interactive industry panel, free food and drink, sponsored afterparty at Dead Wax Social :D searchnorwich.org

Hot take: You can't secure AI visibility using AI hacks/tricks if your site doesn't make sense. Data from @sejournal.bsky.social + @duda.co → www.searchenginejournal.com/68-million-a... basically shows that the same signals we’ve been using for years are the ones getting picked up by AI systems.

⚠️ Free tool: Find intent gaps in your content automatically! I've made an accessible, no API key, no login, no payment required demo of the content improvement workflow I wrote a guide for at intentgaps.com

Not sure how it’s possible to be able to run a marathon and yet get out of breath walking up the hill and talking. Anyway, come to our conference it’s the last day to get early bird tickets. SearchNorwich.org

If you like SEO, there is 1 day left for silly cheap Early Bird SearchNorwichXL tickets to hang out with 200+ SEOs and see some excellent speakers. If you don't like SEO, there is a free bar and that is still pretty cheap for that too. searchnorwich.org

How do you say “I don’t know” without people thinking you’re not very good? Great question! During this age of AI search, if you have a detailed conversation and DON’T say “I don’t know” at some point, chances are you’re maybe a bit deluded - OR a genius. Bengu really nails this with this: 🧵 1/5

This was a lovely surprise 🥹 Really grateful to see my article "Why Your SEO KPIs Are Failing Your Business (And How To Fix Them)" mentioned in a @sitebulb.com training today by legendary @markwilliamscook.com . 🥳 Read the article, if you wish: www.searchenginejournal.com/why-your-seo...

I am doing a training webinar with @sitebulb.com tomorrow about what to do when some dickhead has brought you into a migration far too late and expects you to literally be some kind of magical web magician. The webinar will cover how to not look like the dickhead. sitebulb.com/website-migr...

22+ years in SEO teaches you one thing fast: Most tactics don’t last. The good ones do. @markwilliamscook.com (@withcandour.co.uk, @alsoasked.com) is joining Search ’n Stuff London 2026 with practical, battle-tested SEO thinking. 🎟️ Grab your ticket: searchnstuff.co.uk/search-n-stu...

You may have seen her speak at @brightonseo.com and @searchnstuff.co.uk, we're honoured to welcome @bngsrc.bsky.social to #SearchNorwichXL! During her 12-year career, Bengü has provided consultancy services to many medium and large-scale companies with national and international authority.

Speaking at #SearchNorwichXL this September ❤️‍🔥 At every event, I somehow end up with Norwich people. Suspiciously great humans. So now I’m coming to investigate the source: air? vibes? BBC propaganda? 🤡 Buy your ticket now & thank me later. 🎟️ £75 early bird: www.eventbrite.co.uk/e/searchnorw...

SearchNorwichXL is happening on 24th September and I am stoked at the line up we've got 😍 Join us: searchnorwich.org

📣 The SEO & AI Search News of the Week from #SEOFOMO [April 5, 2026] 👇 seofomo.co/posts/the-se...

We’ve got some exciting news 🎉 🥳 @designmodo.bsky.social has been shortlisted for Best In-House Team at the European Search Awards 🌟 Unspam, one of our projects has been shortlisted for Best Use of Search – B2B (SEO): Small #EuSearchAwards @dontpanicevents.bsky.social

It's important to be clear about uncertainty in metrics, regardless of whether it's for SEO or anything else. And, it's critical to make room & set expectations for those you work with, that expressing uncertainty is a good thing. Thanks for the write-up, @bngsrc.bsky.social !

My newest article for @sejournal.bsky.social dropped ✨ Data is messy. But somehow… we’re all expected to sound 100% certain all the time? Hard pass. So, this time I wrote about how to communicate uncertainty without losing credibility. 🥳 www.searchenginejournal.com/reporting-un...

Modern analytics is full of estimates, imperfect data, and blind spots. A perspective on communicating uncertainty in SEO analytics reporting.

Last chance to join us in Sofia! ⏳ We are thrilled to be media partners for SERP Conf. Sofia 2026 (March 25th!), featuring an incredible roster of speakers, including: @markwilliamscook.com , @bngsrc.bsky.social, Stefka Georgieva, and more! 👉 Claim your discount: serpconf.com/sofia/ 🎟️ Code: sns-15

🦆 duck yeah!

We had a wonderful conversation with @gfiorelli1.bsky.social recently and talked about modern SaaS SEO beyond Google: aligning visibility with revenue, leveraging AI, GA4, and multi-channel strategy to drive real business impact. ✨ www.advancedwebranking.com/blog/saas-vi...

After an incredible nearly three years at SEOTesting, I’m now looking for a new opportunity in SEO leadership. SEO is where I do my best work, particularly at the intersection of strategy, testing, and commercial impact.

Bengü Sarıca Dinçer explains that while AI and search engines may surface your content, brand recall is crucial for converting exposure into actual engagement and results. maj.to/4bu64MN

I’ve been thinking about AI and how it is impacting people’s jobs plus the concern now that AI can just do SEO for you so I wanted to help. Please answer this 8 question survey and I’ll read everything and publish the results (to argue for people not machines…) TX! s.surveyplanet.com/699b5a8090bf...

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I’m speaking at the first SEO Surge Summit ⚡ Free 3-day virtual event (Feb 24–26) for web designers, freelancers & small agencies who want to scale SEO, not just “offer it.” 🦾 My session: Making Business Impact Visible in GA4 by Tracking the User Journey. Free ticket 👇 seosurgesummit.com

❤️ Your Top SEO & AI Search News from today's #SEOFOMO [February 15, 2026] 👇 * ​Microsoft is introducing an AI Performance Report in Bing Webmaster Tools * ​Google AI Mode rolls out UCP-powered Checkout * More: seofomo.co/posts/your-t...

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