PRNEWS

“We’re not red or blue. We’re red, white and blue.” AJ Jones II, comms chief at Monumental Sports & Entertainment, joined PRNEWS at the Mid-Atlantic MarComm Summit to talk fan experience, global messaging, AI on game day and why the future of sport is women. 📖 www.prnewsonline.com/from-starbuc...

“The briefing room doesn’t grade on a curve — and it doesn’t wait.” Nicole Junas Ravlin writes for PRNEWS on what Katie Zacharia’s five days at the podium can teach every PR pro about preparation, vetting and knowing the answer before anyone asks. www.prnewsonline.com/katie-zachar...

PR Roundup this week: 🏈 Eagles’ Jalen Hurts crisis: fragmented facts, conflicting reports 🤖 AI visibility research: 17% overlap between engines. A blended score hides the gaps. 🌯 Chipotle Boorito turns 25. www.prnewsonline.com/eagles-crisi...

🎙️ Zacharia’s first briefing: 14 minutes, mostly prepared remarks, 3 outlets. 🗳️ 55% of Americans say social media influenced their vote — 79% of Gen Z. 🎬 Meltwater’s Kim Cattrall campaign: B2B brand strategy that actually earns attention. www.prnewsonline.com/katie-zachar...

Today is the last day of Hispanic Heritage Month. “Expertise is not seasonal.” Yesenia Reinoso writes for PRNEWS on closing the Hispanic expert visibility gap—and why PR pros have more power to fix it than they might think. 📖 www.prnewsonline.com/hispanic-her...

As #HHM2026 comes to a close, we’re celebrating the Latino voices and contributions shaping the communications field. Look back at Comunicadores for the future through the years and the next generation of Latino storytellers, leaders and changemakers!

Bluesky wants to make it easier to buy, sell, and fundraise on the network

Your next agency leader or promotion should not start preparing the day a role opens. Tayhlor Blackwell of REED PR talks professional development with Abbie S. Fink of @hmapr.bsky.social on #PRGN Presents. More: https://prgn.com/prgn-presents-podcasts/professional-development-operating-system/

Yes, that’s why she struggled to read words off the page.

“If AI can’t find you, no one can.” 68% of searches are now no-click. Brandon Bankston writes for @prnews.bsky.social on Answer Engine Optimization—what it is, why it matters and how communicators can structure content to stay visible. 📖 www.prnewsonline.com/how-to-stay-...

🏒 NHL’s “Hot for Hockey” lasted only a few days. ☕ Starbucks “Sugar-Free” drinks face a class-action lawsuit 🤖 AI tops the Reputation Risk Index for the 4th time. First-ever formal warning issued. www.prnewsonline.com/nhl-misreads...

"The PR teams that adapt won't build their relationships around titles or platforms. They'll build them around rigor, relevance and trust—wherever they live." Beheshti writes on what the White House press ban reveals about media strategy. 📖 www.prnewsonline.com/white-house-...

🎓 Cornell's crisis isn't a communications problem— it's a trust problem years in the making. 🏥 Edelman-Yale: facts alone won't earn health trust. 🎙️ Boston Logan's "Voice of Logan" contest: Ben Affleck on Kimmel, 7M impressions, 300 outlets—earned, not bought. www.prnewsonline.com/cornell-cris...

Today is the last day of PR Ethics Month. PRSA CEO Matthew Marcial writes on why ethical review belongs in the everyday workflow — not just the crisis playbook — and five questions to ask before hitting send. 📖 www.prnewsonline.com/before-you-h...

Inside PR Roundup this week... 📰 White House defied a court order restoring press access — in real time. 🚗 DoorDash: "We screwed up." 🛍️ 56% of consumers plan to spend less this holiday season www.prnewsonline.com/white-house-...

It's Climate Week NYC 🌍—and the research is in: dread isn't moving people on climate. Whitney Dailey found the highest-intensity emotional driver in climate comms is also the least used: fairness. She writes for PRNEWS on what actually resonates. 📖 www.prnewsonline.com/climate-comm...

"The first pitch was written for your client. The second was written for the producer's audience. That gap is the whole game." Anuj Agarwal writes on how to actually get your client booked on podcasts — practical, specific and worth the read. 📖 www.prnewsonline.com/podcast-gues...

"Brands invite creators to generate culture and conversation— then criticize them when they don't behave like journalists or longtime patrons." 📖 www.prnewsonline.com/us-open-crea...

Lift as you climb. Rachel Scoggins Taylor of Tony Fay PR on the importance of mentoring the women coming up behind you — because someone did it for you. Attending the PRNEWS Platinum Awards Oct. 6? Join Comms Corner! Details: www.prnewsonline.com/go/2026-plat...

#HispanicHeritageMonth has begun, but only 1/3 of Americans know when it actually takes place. The knowledge gaps don't end there. In our poll, only 31% correctly identified Sonia Sotomayor as the first Hispanic person to serve on the U.S. Supreme Court. 🔎 More here: buff.ly/Lqs5eBc

🏈 Arch Manning's apology was swift and specific—but posted it to a disappearing Instagram Story 🎤 Macklemore-Sheeran-Kraft: when your name is on the tour, neutrality is hard to claim 💰 New research: strong reputation saves companies $1.2 billion in a crisis. www.prnewsonline.com/pr-roundup-a...

The Buffalo Bills open their new stadium tonight 🏈—and before kickoff, they've already made a smart PR move worth studying. Rich Luchette writes on what the "O Canada" decision teaches comms about cross-border customer retention. Actions speak louder than words. www.prnewsonline.com/buffalo-bill...

"The Smartest Decision in Sports: How the Buffalo Bills Kept Canada in the Fold" via @prnewsonline.com www.prnewsonline.com/buffalo-bill...

In honor of last night's Emmys—"The Bear" deserves a PR award too. Abbie Sheridan finds 8 lessons hiding in the final season for PRNEWS—and honestly, they land. 📖 www.prnewsonline.com/pr-lessons-f...

What would you tell your younger self? E.J. Kim of @fleishmanhillard.bsky.social keeps it simple: Believe in your superpower. Attending the PRNEWS Platinum Awards Oct. 6? Join our Comms Corner series! Details: www.prnewsonline.com/go/2026-plat...

Beehiiv adds three new journalists to its media collective www.niemanlab.org/2026/09/beeh...

‘Sydney Sweeney, this is what women in sport look like’: female athletes spark backlash against viral advert

🤖 Anthropic researcher quits with an existential AI warning — then current colleagues agree. Company stays silent. 😓 81% of communicators burned out, 40% job hunting 🐱 TEMPTATIONS bodega cat pop-up: culturally rooted, built for content, genuinely fun www.prnewsonline.com/anthropic-re...

Twenty-five years ago today. PRNEWS asked the PR community to share their September 11 memories — in their own words. We're honored by everyone who did. 📖 www.prnewsonline.com/sept-11-reme...

🗺️ MapQuest hit No. 1 in the App Store by keeping Lake Ontario's name: 50x download surge, zero political statements 📬 USPS navigated mail-in voting chaos: don't fake clarity 📉 Only 5% of Americans find corporate statements "completely credible." www.prnewsonline.com/mapquest-com...

If an executive uses AI to write an op-ed, is it still their thought leadership? @prnewsonline.com explores the debate after Stanley Druckenmiller acknowledged using AI for his WSJ op-ed. It’s a reminder that with a byline comes an expectation of authenticity, especially when AI is involved.

"High-profile is not the same as high-value." Katie Suiters, former Emmy-winning broadcast producer, writes for PRNEWS on the founder media readiness gap—and four practical ways PR pros can close it before Thursday's interview. 📖 www.prnewsonline.com/your-company...

New from me, if you are interested in what grocery stores do when there's a food recall...

"Speed builds confidence. Accuracy protects trust." After a summer of food recalls, Jon Arons of @giantfood.bsky.social walked us through what the first 24 hours of a recall response actually looks like inside a 162-store grocery chain. 🎥 Full interview: [Link] www.prnewsonline.com/jon-arons-of...

🛋️ Lovesac went viral, clapped back with snark, and made it worse 🤖 Druckenmiller used AI to write his WSJ op-ed and isn't embarrassed 📊 93% of Americans are cutting costs, but quality still wins— meet consumers where they are www.prnewsonline.com/lovesac-less...

Via @prnewsonline.com: ow.ly/S0PE50ZCK5K #TechPR #PublicRelations

"Employees who realize news reached a reporter before it reached them don't forget." PRNEWS breaks down what a leak actually is — and why the internal communications fallout is just as important as the external one. 📖 www.prnewsonline.com/what-is-a-le...

Lucky Charms wins RushTok. IKEA outperforms Amazon in AI search. eos skips the U.S. Open ad buy and hosts free tennis clinics instead. This week's PR Roundup is a good one for anyone thinking about community-first strategy. 🔗 www.prnewsonline.com/lucky-charms...

"Brands were already turning to creators as part of their earned media strategy. The strategy means to reach people who are tuned into social media feeds for news. Consider the uptick in AI search as jet fuel expediting the push for a creator-AI visibility strategy." digiday.com/marketing/cr...

"Reporters are stretched thin. They don't have time to hunt down an expert who might route them through three layers of PR approval." Dustin Siggins writes about the right way to turn social media into earned media. www.prnewsonline.com/turning-soci...

"Communications teams already have the skills to manage how the machines answer the questions. Use them now — or spend years explaining an answer you had no hand in shaping." Kati Murphy shares five ways to get ahead of how AI is telling your brand's story. www.prnewsonline.com/meow-wolf-ai...

And this week I got to write about a real, giant hairball!

Google will now allow users to remove visible watermark from its AI generations

Probably one of the top 5 important interviews I've done in my career. Thank you Dini.

Claude's new AI watermark is raising real questions for communicators. New research says the say-do gap in leadership is one of the biggest threats to workplace culture. And K18 rolled a car-sized hairball through NYC without a single logo on it. 🔗 www.prnewsonline.com/claude-water...

6 years navigating media, lawsuits and credibility on behalf of Epstein survivor Virginia Roberts Giuffre — Dini von Mueffling joined PRNEWS to talk about what that work actually looked like, and what her legacy means now. Full interview at the link. 📖 www.prnewsonline.com/dini-von-mue...

Search engines and language models cannot listen. They read." Anuj Agarwal writes on why podcast show notes are one of the strongest — and most overlooked — GEO assets in earned media right now. 📖 www.prnewsonline.com/podcast-show...

The Society of Professional Journalists has proposed edits to its code of ethics in an effort to keep pace with AI. It's the first revision to the document since 2014. www.niemanlab.org/2026/08/the-...

"The organizations most likely to emerge with stronger reputations will not necessarily be the loudest—but the most credible and consistent." Sinthu Satchi writes why energy companies are choosing precision over visibility during the Iran crisis. www.prnewsonline.com/energy-compa...

Buc-ee's trademark strategy became a PR problem. DuckDuckGo sold out $35 sunglasses with zero technology. And Cision's new report argues brands don't have a data problem — they have a connection problem. 🔗https://www.prnewsonline.com/buc-ees-trademark-duckduckgo-glasses-too-much-data/