Progressive Delivery

Driving Progressive Delivery: 4 Things Your Engineers Wish You Understood These are the four pillars that make the dimmer switch possible. You need to understand them so you know where to lean in, what to ask for, and how to provide the feedback that makes the whole system work.

This was a super fun conversation with @chadfowler.com on @progressivedelivery.com podcast. www.heavybit.com/library/podc...

Kent Beck calls Progressive Delivery the book that finally brings the art of shipping early and often into the daylight. High praise from a legend. itrev.io/4uiwUgs

You already know Progressive Delivery. You just didn’t call it that. Progressive Delivery is not brand new. The pattern is older than software. What is new is that software teams need to find a way to do this while operating at faster and faster rates of production.

Engineering Built It. Now You Drive It. Progressive Delivery decouples deployment from release. In a traditional model, these happen at the exact same time. Bang. In Progressive Delivery, they are separated by hours, days, or weeks. This separation is where your power lives.

Happening in a few hours. Looking forward to chatting with @azimman.bsky.social Hope to see you there! (pssst, first 20 registrants get a free copy of the book)

Next week I get to chat with @azimman.bsky.social about Progressive delivery. He literally wrote the book on it. We'll talk about what progessive delivery is, how identity and authn fit into it, and more. I don't think signup is up yet, but it'll be at fusionauth.io/webinar eventually.

Really looking forward to this chat with @mooreds.com Should be a great conversation about @progressivedelivery.com and the intersection of Auth and Identity.

"Autonomy is about people making decisions on their own, based on the objectives of their project or task. After all, if you can’t actually use resources as you need to, then what good are they to you?" —Progressive Delivery, by James Governor, Kim Harrison, Heidi Waterhouse, and Adam Zimman

AI kicked my SaaS the Human Connection Moat For thirty years, the "build versus buy" debate was the persistent game of tetherball in the CTO’s office. It was a rational, if often heated, accounting exercise. On one side: the allure of ultimate control—software tailored perfectly to your unique…

Dampening the Jerk: Why AI-Powered e13n is good for UX We’ve all felt it. You wake up, open an app you use every day, and suddenly the "Buy" button is gone, replaced by a "Shopping Bag" icon buried in a sub-menu. Or perhaps the checkout flow you could navigate in your sleep now requires three…

A short video describing the essentials of Progressive Delivery as a concept.

A short video describing the essentials of Progressive Delivery as a concept.

How to Sunset a Feature (and Keep Your Users) When we talk to teams about Progressive Delivery they are often most interested in learning how they can move faster without introducing technological jerk for their users. They want to innovate, but realize they also want to build the right thing for…

Navigating the Tech Jerks of 2025: A Snapshot of Acceleration in Action We’ve always been fascinated by the concept of the “tech jerk”—that sudden, often uncomfortable change in the acceleration of a product or service that disrupts the user’s experience. Borrowed from physics, where jerk…

Video and transcript of our talk from ETLS, on the basic concepts of Progressive Delivery, radical delegation, and adding users to the DevOps loop.

Video and transcript of our talk from ETLS, on the basic concepts of Progressive Delivery, radical delegation, and adding users to the DevOps loop.

Alone or Lonely? When we're making software, it's easy to have our hearts and minds focused on The Next Thing, the new hardware that will support it, the rate of adoption. But it's worth remembering that you may have devoted customers who are not going to install your new things right away.…

Alone or Lonely? When we're making software, it's easy to have our hearts and minds focused on The Next Thing, the new hardware that will support it, the rate of adoption. But it's worth remembering that you may have devoted customers who are not going to install your new things right away.…

Why Progressive Delivery Demands a Frictionless Developer Experience We're deeply invested in the future of software development, specifically how we can deliver exceptional value to users while minimizing risk. That's why we're excited about Dr. Nicole Forsgren and Abi Noda’s new book,…

Customization Complications On the surface, letting people have all the customizations anyone has ever asked for seems like a great way to get alignment with what they want. They'll just use the things they need! And maybe they want something they haven't thought to ask for. But that's just the…

Customization Complications On the surface, letting people have all the customizations anyone has ever asked for seems like a great way to get alignment with what they want. They'll just use the things they need! And maybe they want something they haven't thought to ask for. But that's just the…

Adam Zimman had a great time talking all things Progressive Delivery on AgileLnL. Check on the recording and the transcript: https://www.youtube.com/embed/_kIZFI5QJkk?si=27jyylu5M2T9pJPC The following is a transcript from the video.

@datadoghq.com we see you. We like what you’re doing. www.datadoghq.com/blog/feedbac...

@monkchips.com @wiredferret.bsky.social @kimmykimkimber.bsky.social and I would welcome your support.

Vote for us in the DevOps Dozen awards!

@progressivedelivery.com is a finalist in the DevOps Dozen Awards 🎉🤩. This is a community award, so we’d 🧡 your vote! Read the 📙, cast your 🗳️: apino_techstronggroup_com-dot-mmemails.appspot.com/em_I1fgimEAb...

The Progressive Delivery book released today! We're very much like proud parents, and we want to show you why.

There I fixed it

The future is now… BOOK LAUNCH DAY BOOK LAUNCH DAY BOOK LAUNCH DAY BOOK LAUNCH DAY BOOK LAUNCH DAY BOOK LAUNCH DAY BOOK LAUNCH DAY celebrate with friends.

TOMORROW IS THE DAY! You'll be able to read/listen to Progressive Delivery at long last. Want to hear from someone who has already read it? What about our own @kentbeck.com ? Preorder page: progressivedelivery.com/pre-order-pr...

Swearing at software is a kind of voice command. If only the product team could hear it.

Change comes for us all. As builders we need to work to reduce the technological jerks for our users, regardless of the century they identify with.

Here are some of the things we learned during this project, about each other and about making a book.

Sarah Hines is up. It's been 8 years since she last presented at monktoberfest, an all time classic talk. She is presenting on resilience today. This talk is excellent. Rehearse Recovery, not panic. Celebrate boring deploys. Amen.

If you have trouble sitting down to read work-related books, may I suggest audiobooks? Here's a sample of the upcoming Progressive Delivery book. youtu.be/nCySyDppqLU?... Pre-order here: progressivedelivery.com/pre-order-pr...

DORA and Progressive Delivery The DORA 2025 report covers the second year of the AI revolution, and what it means for organizational transformation. This post is the Progressive Delivery take-aways.

Progressive Delivery starts with abundance In a pervasive software world, the problem for both companies and users is not a lack of data, it’s a lack of metadata handles that allow us to manipulate the data in a useful and usable way.

The books are real! Advance copies of the Progressive Delivery book have arrived, and they smell like the start of school and learning cool new stuff.

Acquiring the User Adoption Cycle: How OpenAI Plans to Reduce Technical Jerk with Statsig Photo by Anthony DeRosa on Pexels.com A theme keeps coming up in our conversations with engineering leaders lately. They describe their process for deploying new LLMs and it sounds like how we used to treat…

Join us for a new talk on Progressive Delivery September 23 at the ETLS conference!

What can’t be automated? We can’t automate what we don’t understand. Doing something manually is always an essential part of automating a process, and sometimes it’s hard for us to see all the parts and elements of a process that we want to automate. 

Semantic Versioning and SaaS So, Semantic Versioning is absolutely important when delivering a library that others rely on. It is downright unimportant when we are operating a SaaS product. Which version number is deployed does not matter.

The best automation is not just a reproduction of human effort, only harder and faster. Instead it is like the water, or the slime mold, a better solution that is not how humans work.

Your team deploys multiple times daily with perfect feature flags, but users still revolt after releases. You've mastered deployment while ignoring adoption—and that's where real business value lives. Read more: buff.ly/7lzV6PC

The Value of Progressive Delivery Progressive delivery doesn't take the place of Agile, DevOps, or Continuous Delivery. Rather it builds on those. It's a holistic approach that asks you to continue breaking down silos, and incorporating those lessons with this new point of view. 

Say hello to Elliott! A hermit crab is the perfect mascot for Progressive Delivery, because change is inevitable.

We love seeing stories like this. Start small, focus on your users, and listen to both the qualitative and quantitative feedback.

We were thrilled to get a quote from @kentbeck.com on our upcoming #ProgressiveDelivery book. itrevolution.com/product/prog...

We on the Progressive Delivery team agree! Zero-sum thinking makes it very hard to create magic - the best you can do is meet expectations. Sharing and working in concert gives you the potential for something greater than that.