It's worth mentioning that not all of Capcom's experiments have been hits! Kunitsu-gami was excellent but didn't sell much, and Exoprimal was a fun game hidden behind terrible marketing, confusing in-game messaging - Did you know it has HUGE setpiece boss fights and story? It kinda hides those away.
Capcom is going against the grain of western business practices: - they use the success of their biggest franchises to do a lot of R&D on risky projects - they bet on long-term goals - they keep their people - they try to be on the forefront of innovation instead of industrializing a formula
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